Showing 1-20 of 401 products
Epos Now is a retail management system for small to mid-sized businesses. In addition to its Point of Sale module, the solution also offers integrated Inventory Management, Customer Management, and Retail Accounting, including general... Read more
Recent recommendations: 87 recommendations
HungerRush is a food delivery solution that enables restaurants of all sizes to streamline operations related to online ordering, loyalty programs, reporting and more. Professionals can utilize the platform to create custom order types... Read more
Recent recommendations: 69 recommendations
Toast POS is a flexible system built exclusively for restaurants and the food service industry. Offering tools like online ordering, delivery, takeout, mobile app ordering, contactless payments, and e-gift card purchasing, this solution... Read more
Recent recommendations: 64 recommendations
ShopKeep By Lightspeed is an iPad and Android POS system for retail businesses, restaurants, bars, franchises and quick-serve businesses. The POS software offers a touch screen interface, when used on an iPad or Android tablet device,... Read more
Recent recommendations: 63 recommendations
NetSuite for Retail is a cloud-based multi-channel retail management solution for retailers that combines e-commerce, POS, and order management functionalities. The software provides a unified retail system with back office management... Read more
Recent recommendations: 51 recommendations
Rain retail software is a cloud-based point of sale (POS) and integrated website solution that is Mac OS and Windows compatible. Rain is an all-in-one platform designed for small to medium sized specialty retailers that offer sales,... Read more
Recent recommendations: 48 recommendations
Talech POS is a cloud-based retail, restaurant & bar and professional services solution that offers point-of-sale (POS), inventory and customer management, appointment scheduling and deep, real-time analytics. The solution stores data... Read more
Recent recommendations: 45 recommendations
Upserve is a complete restaurant management solution featuring an Android or iOS-based point-of-sale (POS) system, online ordering, contactless payments, automated inventory management, sales analytics, and more. The platform offers... Read more
Recent recommendations: 43 recommendations
Lightspeed Retail is a cloud-based POS solution that is suitable for retailers in industries such as apparel, footwear, bike, jewelry, pet, sporting goods and home decor. The solution offers retailers tools including inventory management,... Read more
Recent recommendations: 40 recommendations
CAKE is a cloud-based point of sale (POS) solution for restaurants. Primary features include payment acceptance, guest and waitlist manager, online ordering, gift cards and table-side ordering. It allows users to track real-time sales... Read more
Recent recommendations: 30 recommendations
Pacific Amber’s AmberPOS offers a point of sale software solutions to a variety of retail specialties, ranging from small to midsized, in the United States and Canada. In addition to point of sale functionality, AmberPOS includes... Read more
Recent recommendations: 26 recommendations
Epicor retail POS and business management solutions are designed to help independent retailers work smarter, not harder. With more than 45 years of experience built-in, Epicor retail solutions help retailers in nearly 8,000 locations. Epicor... Read more
Recent recommendations: 26 recommendations
KORONA provides point of sale software, inventory management, and CRM services for all types of retailers, such as convenience stores, liquor shops, and QSRs. The POS software also caters to museums, theme parks, and wineries with... Read more
Recent recommendations: 24 recommendations
AIM is a secure end-to-end point of sale (POS) business solution that can be used in any retail environment. This retail management solution features customizable menus and screens, inventory management, complete POS activity and customer... Read more
Recent recommendations: 23 recommendations
Agiliron cloud-based point-of-sale (POS) solution is designed to serve both in-store and mobile businesses as well as online sales channels. The system offers a host of features that work in tandem with the point-of-sale solution,... Read more
Recent recommendations: 20 recommendations
Retail Pro is a specialty retail management software platform featuring POS, replenishment, inventory management, promotions, customer management, back office, performance, and KPI reporting capabilities. Retailers can use Retail... Read more
Recent recommendations: 18 recommendations
COMCASH ERP is a cloud-based retail management solution that caters to multi-channel and multi-location retailers. The point of sale module utilizes multi-touch capabilities allowing users to navigate the menu similarly to the iPad.... Read more
Recent recommendations: 17 recommendations
Lightspeed Restaurant is a cloud-based point of sale (POS) solution for restaurants suitable for full-or quick-service restaurants, bars, nightclubs, hotel restaurants, cafes and more. Key features include floor management, customer... Read more
Recent recommendations: 15 recommendations
CAP Retail Point of Sale is built to support retailers, including specialty businesses such as tobacco and vape shops, liquor, wine and beer stores, lawn and garden centers, hardware stores, convenience stores, groceries and markets. The... Read more
Recent recommendations: 14 recommendations
With its flexible, simple solution, Liberty Consignment by Resaleworld.com offers retailers in the consignment, thrift and resale industries a comprehensive system to manage point of sale, inventory management, CRM and accounting.... Read more
Recent recommendations: 12 recommendations
The Customer Relationship Management in retail (CRM) market as a whole is very complex, and the retail CRM market certainly is as well. Systems come in all flavors, with options designed specifically for various retail stores, sizes of companies and marketing channels. We have written this buyer’s guide to help retailers get an understanding of their options.
Here’s what we’ll cover:
What Is Retail CRM Software?
“The customer is king” is a fact that can be learned very quickly when doing more business with existing customers. Savvy retailers have found that selling to existing clients is far more profitable than spending to market to new potential customers.
Retail CRM software features enable retailers to do just that. Programs help businesses track customer activity in their store and create deeper, emotional relationships with repeat buyers. Specific features enabling this value about relationship management include:
Customer profiles: Collect and input contact information, birthdays, and other valuable info for relationship building.
Purchase history: Track frequency and spend of purchases and get snapshot of individual products being bought.
Contact management: Automate marketing outreach across various channels and enable personalization based on past successful outreach.
- Loyalty program: Enroll and manage point and/or rewards for customers in loyalty program.
Putting this information to use empowers retailers to grow profits by doing more business with one of their biggest assets, their customer bases.
Customer dashboard in Springboard Retail
Best-of-breed CRM systems such as Microsoft Dynamics CRM, Sage ACT! and Salesforce.com can be implemented as standalone systems to track customer information. However, many retailers will choose to implement CRM programs as part of an integrated suite of modules for point of sale (POS) and inventory control. The decision as to how to implement software will be based on the size of the company and the extensiveness of the buyer’s needs.
What Type of Buyer Are You?
We have found that over 90 percent of buyers fall into one of the following categories:
Small buyers. Small retailers with fewer than five locations will find that their needs are often met sufficiently by POS software that include modules for customer information tracking. These POS systems integrate sales, inventory and customer data into one system, making it easy for small businesses to market to a smaller user base.
Best-of-breed buyers. These buyers typically work for larger retail businesses. They have much larger customer bases than small businesses and have a lot more to gain. Their marketing needs are typically more robust due to promotions, new product offerings and the size of their customer databases.
Multi-channel retailers. These buyers work for organizations that do extensive sales across numerous channels including websites, brick and mortar locations and special events. They are collecting customer information from a wide variety of sources, collecting analytics in retail and marketing to customers via email, phone and print campaigns.
Benefits and Potential Issues
A strong CRM system should benefit organizations in various ways. Most retailers should expect to note the following benefits when properly using a system.
Efficiency. Good programs will help retailers automate the cumbersome tasks of assembling prospect lists, sending bulk physical mail or email campaigns and tracking campaign performance. Systems can also provide automated reminders for key dates such as birthdays, anniversaries and holidays.
Customer retention. Keeping in regular contact with customers enables retailers to build relationships with customers and keep their repeat business. Systems can also prompt retailers to contact customers at regular intervals after sales are complete.
Increased margins. By using systems effectively, retailers should be attuned to customers’ preferences and be able to offer more of what they want, leading to increased sales and fewer purchases of unsold items.
Retailers should find that implementing a CRM system is fairly low-risk. Best-of-breed systems are typically priced monthly, so buyers can cancel if they are not getting a return on their investment (ROI). POS applications that include CRM in the suite typically offer inventory control and sales management functionality that retailers will require anyways. The costs of executing marketing campaigns (postage and mail supplies, bulk email software and employee time) can be hidden costs that need to be factored in when considering the total cost of a retail CRM system.
Market Trends to Understand
The primary trends impacting retail CRM purchases include the following:
Social media. This is perhaps the biggest trend impacting how retailers and consumers interact. Many CRM providers are beginning to offer integration with Facebook and Twitter, enabling retailers to reach prospects and build brand awareness. Group buying sites such as Groupon provide an additional channel to reach new buyers and market accordingly. Retailers should consider their vendor’s strategy and offering when it comes to embracing social media.
POS and ERP vendors as CRM vendors. Best-of-breed vendors such as Salesforce.com are finding the market increasingly crowded by POS and ERP vendors offering competitive systems. Due to the complementary nature of POS for small businesses and ERP for larger businesses, many retailers are turning to them for CRM for retail solutions.
Lead nurturing and scoring. As buyers conduct more and more research via the Web, they become empowered in the buying process. They want contact on their own terms and at their own pace. Therefore, these vendors have developed marketing automation tools to enable vendors to nurture these prospects and score them based on demographics, buying intent, decision-making timeframe, past purchases and more criteria. Automated email, mail, print and phone campaigns can be conducted based on lead scores, enabling retailers to deliver the right message to prospects at the right time.
The Vendor Landscape
The market becomes much less cluttered when buyers approach it with their respective category in mind.
|This type of buyer...||Should evaluate these systems|
|Small buyers||Retail STAR, Retail Pro, Microsoft RMS|
|Best-of-breed buyers||Microsoft Dynamics CRM, Sage ACT, Oracle CRM|
|Multi-channel retailers||NetSuite, Epicor, SAP, RunIt RealTime|