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SMS Marketing Software


 
TextMagic logo
 
TextMagic is a cloud-based bulk SMS service for small and midsize businesses that is able to send notifications, alerts, reminders and promotion messages via text messages. The web interface allows businesses to upload contact lists... Read More
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TextMagic is a cloud-based bulk SMS service for small and midsize businesses that is able to send notifications, alerts, reminders and promotion messages via text messages. The web interface allows businesses to upload contact lists... Read More
 
TargetEveryone logo
 
TargetEveryone is a cloud-based multichannel marketing tool that assists users in creating mobile campaigns. The tool is designed for companies of all sizes. TargetEveryone features a mobile campaign editor, where users can design... Read More
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TargetEveryone is a cloud-based multichannel marketing tool that assists users in creating mobile campaigns. The tool is designed for companies of all sizes. TargetEveryone features a mobile campaign editor, where users can design... Read More
 
Teckst logo
 
Teckst is a cloud-based SMS marketing and two-way texting solution for contact centers and customer service companies. Primary features include SMS/MMS, Facebook Messenger and WeChat connectivity, single sign-on, audio and desktop... Read More
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Teckst is a cloud-based SMS marketing and two-way texting solution for contact centers and customer service companies. Primary features include SMS/MMS, Facebook Messenger and WeChat connectivity, single sign-on, audio and desktop... Read More
 
Textedly logo
 
Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also offers a... Read More
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Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also offers a... Read More
 
TXT180 logo
 
TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. TXT180... Read More
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TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. TXT180... Read More

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SimpleTexting logo
 
SimpleTexting is a cloud-based SMS marketing service for companies of all sizes. Key features include data collection, polling subscribers, MMS marketing, text-2-win sweepstakes, scheduled texts, autoresponders and web forms. SimpleTexting’s... Read More
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SimpleTexting is a cloud-based SMS marketing service for companies of all sizes. Key features include data collection, polling subscribers, MMS marketing, text-2-win sweepstakes, scheduled texts, autoresponders and web forms. SimpleTexting’s... Read More
 
Zingle logo
 
Zingle is a cloud-based SMS messaging platform that allows users to communicate with their customers via text message and other mobile messaging channels. It is suitable for businesses of all sizes. Key features include contacts management,... Read More
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Zingle is a cloud-based SMS messaging platform that allows users to communicate with their customers via text message and other mobile messaging channels. It is suitable for businesses of all sizes. Key features include contacts management,... Read More
 
Call Loop logo
 
Call Loop is a cloud-based SMS marketing and voice broadcasting solution designed for businesses of all sizes. It offers audio management, auto responders, bulk SMS, personalized SMS, trigger-based campaigns and analytics functionalities... Read More
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Call Loop is a cloud-based SMS marketing and voice broadcasting solution designed for businesses of all sizes. It offers audio management, auto responders, bulk SMS, personalized SMS, trigger-based campaigns and analytics functionalities... Read More
 
SlickText logo
 
SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits.... Read More
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SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits.... Read More
 
EZ Texting logo
 
EZ Texting by CallFire is a cloud-based text marketing solution that caters to businesses across various industry verticals and helps them to communicate and share promotional material and alerts with their contacts via SMS messages.... Read More
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EZ Texting by CallFire is a cloud-based text marketing solution that caters to businesses across various industry verticals and helps them to communicate and share promotional material and alerts with their contacts via SMS messages.... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
Avochato logo
 
Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read More
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Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read More
 
CallHub logo
 
CallHub SMS Marketing is a cloud-based multi-channel contact management solution designed for businesses of all sizes. It enables users to manage call centers, voice broadcasting and SMS marketing functions. CallHub allows users to... Read More
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CallHub SMS Marketing is a cloud-based multi-channel contact management solution designed for businesses of all sizes. It enables users to manage call centers, voice broadcasting and SMS marketing functions. CallHub allows users to... Read More
 
Texting Base logo
 
Texting Base is a cloud-based text marketing solution designed for midsize and large companies. It offers personalized campaigns, group texting, campaign management, local number support and message scheduling functionalities within... Read More
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Texting Base is a cloud-based text marketing solution designed for midsize and large companies. It offers personalized campaigns, group texting, campaign management, local number support and message scheduling functionalities within... Read More
 
Ytel Contact Center logo
 
Ytel Contact Center is a cloud-based integrated marketing suite that caters to SMB call centers and businesses with dedicated phone support teams, helping them manage multi-channel communications. The solution offers features including... Read More
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Ytel Contact Center is a cloud-based integrated marketing suite that caters to SMB call centers and businesses with dedicated phone support teams, helping them manage multi-channel communications. The solution offers features including... Read More
 
Pyze logo
 
Pyze is a cloud-based SMS marketing solution that relies on artificial and business intelligence to offer various tools for analytics, segmentation, customer experience and text messaging. Pyze can be used to send push notifications,... Read More
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Pyze is a cloud-based SMS marketing solution that relies on artificial and business intelligence to offer various tools for analytics, segmentation, customer experience and text messaging. Pyze can be used to send push notifications,... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
SendHub logo
 
SendHub is a comprehensive Business VoIP solution. The mobile capabilities and messaging system are two features we really like, and it's suitable for companies of almost any size. The system deploys on premise or web-based.
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SendHub is a comprehensive Business VoIP solution. The mobile capabilities and messaging system are two features we really like, and it's suitable for companies of almost any size. The system deploys on premise or web-based.
 
Mobiniti logo
 
Mobiniti provides a mobile marketing platform for small and midsize businesses, as well as enterprise customers. It enables users to engage their customers via mobile with SMS marketing. Key features include mobile coupons, contests,... Read More
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Mobiniti provides a mobile marketing platform for small and midsize businesses, as well as enterprise customers. It enables users to engage their customers via mobile with SMS marketing. Key features include mobile coupons, contests,... Read More
 
TL Connects logo
 
TL Connects Marketing & Loyalty Program is a marketing and communication solution designed for businesses of all sizes. It offers targeted campaigns, autoresponder, customized branding and reporting functionalities within a suite.... Read More
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TL Connects Marketing & Loyalty Program is a marketing and communication solution designed for businesses of all sizes. It offers targeted campaigns, autoresponder, customized branding and reporting functionalities within a suite.... Read More
 
MessageMedia logo
 
MessageMedia is SMS marketing software serving clients of all sizes across the US, UK, Australia and New Zealand. It enables businesses to deliver SMS text messages over the internet. Other features include appointment reminders, billing... Read More
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MessageMedia is SMS marketing software serving clients of all sizes across the US, UK, Australia and New Zealand. It enables businesses to deliver SMS text messages over the internet. Other features include appointment reminders, billing... Read More
 
TrueDialog logo
 
TrueDialog is a cloud-based SMS texting platform for businesses of all sizes. It assists users in sending both one-to-one as well as bulk messages to customers. TrueDialog provides special administrative controls for educational institutions.... Read More
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TrueDialog is a cloud-based SMS texting platform for businesses of all sizes. It assists users in sending both one-to-one as well as bulk messages to customers. TrueDialog provides special administrative controls for educational institutions.... Read More
 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: June 9, 2018


SMS (or Short Message Service) is the messaging protocol used for sending and receiving text messages on mobile phones. It is supported by all mobile phones, from the most basic to the smartest, and offered by pretty much all mobile networks and carriers worldwide.

Depending on whom you ask, only about 20 to 30 percent of marketing emails get opened. Compare that to the 99 percent open-rate reported by SMS text message marketers and you'll quickly see why so many companies are interested in SMS marketing.

But SMS marketing has its own challenges, both logistical and legal. While emails and email marketing tools are familiar to most modern marketers, the same is not true of SMS marketing. In this Buyer's Guide we answer some of the most pressing questions buyers of SMS marketing software have about the technology and about the tactic in general.

Read on to learn:

Reviewers' Choice
What Is SMS Marketing Software?
Common Features of SMS Marketing Software
What Type of Buyer Are You?
Key Considerations for SMS Marketing

Reviewers' Choice

 Reviewers' Choice SMS Marketing Graphic

Reviewers' Choice Products

Call Loop Pyze
SlickText Teckst
Textedly Zingle

Our Reviewers’ Choice list shows the five highest user-rated software solutions for SMS Marketing when adjusted for total number of reviews and recency of reviews.

If a software solution has more reviews, and more recent reviews, we value those ratings more highly than a product with fewer, older reviews. This is because is it much harder to get 100 five-star reviews than it is to get 10.

We also know that software vendors continually tweak and update their product, so we believe that more recent reviews tend to be more accurate.

To determine which products made the final cut, we looked at how users rated each solution's:

  • Overall performance,
  • Ease of use, and
  • Customer support

A solution can make the Reviewers' Choice top five in all three categories, or just one or two. All software solutions in the Reviewers' Choice have at least 10 reviews from real software users. The final products are listed in alphabetical order from left to right.

For more details on how we selected our Reviewers' Choice, read the full methodology.

What Is SMS Marketing Software?

Sending a single text message is easy. Most people can do that with one hand while waiting in line for coffee.

But sending many well-timed texts to a select group of customers and potential customers and tracking and capitalizing on the results— well, that's a whole different ballgame. And it's far more difficult.

But it doesn't need to be, with the right SMS marketing software. SMS marketing software contains a collection of tools and applications designed to help your company get started with SMS marketing and, most importantly, do so in a controlled and scalable way. (While it can be highly effective, SMS marketing isn't without its challenges and potential downsides. More on those in the Key Considerations section below.)

 

SMS marketing dashboard in Textedly

 

SMS marketing dashboard in Textedly

 

SMS marketing software provides a platform that lets you design, deploy and manage your text messaging campaigns. The software is usually purchased as a cloud-based solution (also known as SaaS), meaning you can log in and use it from any computer. This also means you won't need to craft your marketing messages on your phone's tiny keyboard.

Common Features of SMS Marketing Software

Mass text messaging The core of SMS marketing software. It lets you send messages to large groups simultaneously. Most platforms help organize customers into smaller subgroups.
Scheduled messaging Lets you send individual and group texts at predetermined times. Message timing is even more important with SMS marketing as it is with email marketing.
Message personalization Helps automatically personalize text messages by replacing tags (e.g., #NAME) in your template email with the actual information for each individual recipient.
Shortcodes The key words often used in promotions and advertisements, as in “Text shortcode to 12345 to enter." Shortcodes are used to organize incoming texts and help segment customers.
Automated responses Provides basic automated reply functionality to confirm that messages texted from customers were received.
2-way messaging 2-way messaging identifies and collates individual message replies into separate conversations that can be tied to a database record, such as a customer's CRM entry.
Picture messaging (MMS) Adds MMS functionality to the platform allowing customers and businesses to send and receive multimedia messages, like photos, videos and audio recordings.
Contest and polling tools Provides basic tools and templates for running contests and opinion polls via text message. These are a great way to grow an audience and increase engagement.

What Type of Buyer Are You?

The report "Two Types of Mobile Marketers: Which One Are You?" (content available to Gartner clients) makes a distinction between two types of mobile marketers. Appraising your business and its marketing strategy can help determine which SMS marketing applications will deliver the best results on investment.

  • Mobile-extenders are companies whose primary means of communicating with customers is not via a mobile device. This includes most companies and especially those for whom “Mobile does not enable a unique form of connection to customers and prospects, but rather extends their existing connections to a different form factor."These companies typically find the basic functionality of SMS marketing apps sufficient.
  • Mobile-centrics are companies that “take advantage of the distinct capabilities of mobile devices and networks to engage their customers and prospects in a unique and compelling way that is not possible using techniques derived from the desktop."These companies often have their own smartphone apps which they might choose to supplement with more advanced SMS marketing applications.

Market Trends to Understand

Apart from the strategic and logistical concerns of starting an SMS marketing initiative, there are also legal considerations. Depending on your location, there may be state and federal laws regarding whom your business can text and for what reasons.

In the US, the relevant laws are contained in the Telephone Consumer Protection Act (TCPA) and also in the CAN-SPAM Act. While the latter originally applied only to emailed communications, some of its provisions have also been applied to SMS text messaging. You should seek legal counsel to determine if your proposed SMS marketing will comply with relevant laws. Any failure to comply can result in significant charges and penalties.

As general rules, customers should need to opt-in to receive SMS communications from your business. Similarly, there should be a simple and clear means to opt out of future communications. Many companies use special promotions and contests in order to grow their base of opted-in customers. It pays to get creative here and remember that consumers will be quick to opt-out if they receive excessive or unuseful, unhelpful messages.

 

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