SurveyMonkey Software


SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run customer satisfaction surveys to get feedback on products and services, and they can send employee engagement surveys to understand employee satisfaction within the company. The tool allows users to send surveys and check on results from a mobile device.

SurveyMonkey helps users reduce data bias by using question, page, block and order randomization. It provides users with multiple question types including video, matrix, rating, star, slider, A/B testing and ranking questions. Users can personalize respondent experience with advanced survey logic, branching, question and page skip logic and advanced piping. Users can use survey templates or access question banks to prepare surveys.

SurveyMonkey allows users to customize their surveys by adding logos, themes and corporate colors. Pricing is per month. Support is provided via email and phone.



3,095 Reviews of SurveyMonkey

Overall rating

4.59 / 5 stars

Filters:

Showing 1 - 20 of 3,095 reviews

January 2018

Edward from E*TRADE

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Professional Survey Creator

Survey Monkey has benefited the company that I work for because it allows us to quickly create surveys that are professional and that make it easy for people to respond. The feature that allows you to filter responses has been one of the most beneficial for my company as it helps us to ensure the people that respond to our surveys are the intended audience. For example, if we want to survey supervisors, Survey Monkey allows us to have the first question of a survey ask if the respondent is a supervisor. If the respondent answers no, that they aren't a supervisor, we can immediately have them directed to a thank you page that explains how we appreciate them taking the time for the survey but that at this time we are only seeking responses from current supervisors. It has been a feature that has helped increase survey response accuracy and save the time of those people who are responding because if they aren't the audience we are looking to survey, we immediately filter them out with the first question so they aren't wasting their time responding and so that we aren't wasting time sorting responses that aren't valid four our purposes.

Pros

The thing about Survey Monkey that I like best are its survey templates. Survey Monkey has so many templates of surveys that are professionally built and designed. The questions that are in the templates are diverse, educated and are all designed with the purpose of the survey in mind. Each question in the templates have its own purpose and is important for the bottom line. I like that if you want to use a template but don't want a specific question or you want to add an additional question or edit an existing question - you can. Survey Monkey's templates are fully customizable.

Cons

I do not like that the Survey Monkey logo and branding appear on all surveys that you create with Survey Monkey. The branding even appears in most of the paid versions of Survey Monkey. I think that - especially if you are paying for an account, that you should be able to opt-out of having the Survey Monkey advertising or branding on your surveys. This is important because when you distribute a survey, you do so with the intention of getting as many responses to the survey as possible. In order for people to participate in surveys - especially electronic surveys, they must trust the source. I have found that many people are concerned when responding to electronic surveys that their answers or personal information will be shared. With the Survey Monkey branding - especially for people that are not familiar with Survey Monkey, it could decrease the likelihood of people trusting the source and responding. I think that all versions of Survey Monkey - even the free account - should have the option to remove the branding. However, I especially think that the paid accounts should have the option to remove the branding.

January 2019

Mary from Central Atlantic Legal Group, PLLC

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

3 of 5

January 2019

Useful, but awkward

Overall, a great option to allow many people to have the desired input at their convenience.

Pros

People can use this online immediately. The survey setup user may need a minute to decide how to lay out their survey with the limite options available, but actually creating the surveys can start right away. Respondents don’t have to sign up for anything, which means an excellent response rate.
The survey options allows for open-ended responses, which many other programs do not. You can also limit answer choices, and determine if a question requires an answer or can be skipped.
The program will let you determine if the survey closes out at a certain time, or after a certain number of responses, or after all invited respondents have answered. An email notification updates the surveyor on the status of responses.

Cons

An option to rank answers would be a huge advantage, letting the surveyor determine whether all answers need to be included in the ranking. (“Of these 5 entrees, please rank your choices, making an ‘x’ for any that are not options for you at all.”)
A preset “scheduling survey” option would be very useful, especially if it allowed ranking of answers. I personally use SurveyMonkey most often to help set meeting dates, times and locations for professionals with divergent schedules.
It could be much easier to repeat a question in setup so the next question will have the same setup, answer options, an phrasing as the prior. This option would allow quicker & more consistent survey question setup.
I find the current version awkward for sending the survey to specific recipients, moreso than in prior versions. It can be done successfully without too much trouble, but the screens and fields and directives were unclear and not as user-friendly.

July 2018

P Christopher from Liberty University

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2018

A Free and Easy Survey Manager

Survey Monkey is an easy-to-use system which has provided a means by which we are able to better understand how we have succeeded with different customers and where we need to improve. While there is a fee to receive all the benefits with Survey Monkey, it has certainly been worth it.

Pros

The nice thing about survey monkey is that it gives you an easy way to get opinions on various topics through a simple form. Furthermore, rather than having to create the form by hand, Survey Monkey does all the work. Choose your question type, input the question, and *boom*: you've got your first form up and running.

Since Survey Monkey is based on links, it also protects any user from inputting data twice to skew your results. It is not full-proof (the system uses IP addresses so a computer can only be used once. If you use another device, however, you could potentially reuse the link), but is certainly better than nothing.

Lastly, the way it displays the data for the person who created the form is easy to read and simple to comprehend. This makes it a breeze to manipulate your data and use it for whatever you need to use it for.

Cons

While there is a basic plan, Survey Monkey does have paid options. This means the basic plan is severely limited in options. You have a limited number of surveys, questions, and even responses. Customer support is even limited based on whether you pay money or not. While every program needs money to pay for their different employees, the price is certainly steep.

Furthermore, as far as responses go, it would be nice to group responses based on participant. Say you created a survey in which you were asking your employees to rank different staff benefits. If one person was unhappy with the company in general and gave 1 star to everything, it would group the responses for each question. You as the form creator would not be able to look at the results and be able to firmly say that it was only 1 person who was unhappy with everything instead of a few people unhappy with certain things. If you could group responses by the person responding as well, that would make everything a lot easier.

December 2018

Sharon from Idyllwild Arts

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Survey Monkey - Easy to use

Survey Monkey has helped our organization gather information about customer satisfaction, our programs, our teachers and our services and be able to display that feedback in an effective way. Before we used survey monkey, we used to give out paper surveys at the end of each of our workshops. During the summer we run 125 programs for around 1500 individuals. Gathering and analyzing that information from the paper was a big task and although we gave out the survey we never had time to aggregate the results. With Survey Monkey that is all done for you. Now we can actually use the feedback we are receiving from stdudents and parents to make positive changes that returning customers can see. In the past three years, returning campers and parents have definately noticed that their opinions and feedback is being heard and postivie changes have been made.

Pros

Survey Monkey is very easy to use and is great for sending out surveys to a large audience. Survey Monkey software formulated the feedback you receive back from customers in easy to read charts and tables. One of the features I really like about the software is that you can send different emails (or campaigns) from the same survey to compare different groups responses while still being able to look at the results overall. I used this feature this fall to send the same survey to four different groups. This allowed me to compare the satisfaction of each week of our programs as well as the satisfaction overall.

Cons

I had a hard time at first figuring out the different setups for each of the questions. It would be helpful if there was a definition next to the different settings. However, after a little trial and error I figured out what everything did.

May 2018

moses from self employed

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

May 2018

SurveyMonkey enabled us to supercharge our market research without heavy monetary investment

Pros

We found it so easy to set up any type of survey based on what data we wanted. Competing services do no come close to the survey type options that SurveyMonkey offers for all manner of uses ranging from inter departmental data to customer research.
We didn't even have to read through the documentation before using the services that SurveyMonkey offers, a towering testament to the intuitiveness inherent in the service.
The templates are really helpful for a new term members who don't know how to craft a professional and complete survey. We mostly start with the provided templates and slightly modify them depending on our needs.
Every team member gives the user experience an A+; there's little or nothing to complain about with the user experience

Cons

the very attractive advantage plan is quite expensive for small to medium businesses. It would be nicer if this package was slightly more affordable since it has very important features that the marketing department cant really do without.
There isn't a live chat option that we could use. This means employees from differing time zones can't easily get helped

August 2018

Venugopal from Max Life Insurance Company Limited

Company Size: 5,001-10,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

August 2018

A superb application that allows you to create your own surveys

Pros

It is an ultimate cloud-based software which helps you to create your own surveys with the help of question format templates. Its basic version is free, so you can try it for free. It is very easy to create a survey with a variety of question types. It is very intuitive and user-friendly i.e. can be operated with a short learning curve. It has great reporting capabilities and in addition, it’s time complexity is also very low. The combination of data and results are also very good. It allows you to customize your questions. Its uploading and shareability are quite remarkable. It helps you to know whatever they want, through surveys which is also very helpful.

Cons

Let’s talk about some negative aspects of SurveyMonkey. Sometimes it hides some important information while doing surveys and other times snags are being caught that resulted in the improper implementation of surveys. It is also having the problem of creating duplicate entries. You cannot change font type, cannot export data in free version, doesn’t allow collaborations, limited survey responses, inability to include video or graphics into the survey, etc. are some of the other problems of this application. Although, its time complexity is good but does not work well with more complex surveys and complicated skip patterns. However, you must have to learn to know how to analyze the results on the more advanced level. And lastly, if you want to use it to the fullest, you must pay higher for it.

July 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2018

I didn't expect it's so easy to know who your clients are

Client increased sales 3x times!

Pros

We were working on some business logic enhancements for our client who is an online shop.
As we run out of free version capabilities really quick, we ended up on Advantage yearly subscription. While our client was excited about ability to perform segmentation of his clients, client also wanted to share some of survey results with his end users in real-time. Part of client end-users were excited to feel influencing on online shop design and assortment, so, I believe, we also earned an additional points of our end users loyalty. The client itself is really successful, they increase sales something like 3x over pas year, and the role of surveys in that is undoubted.

Cons

Sometimes there's lack of options to provide enough options to create flexible enough survey.
In particular we were unable to fin an easy option to switch users to another flow of survey based on segment they qualify based on first 3 questions. Survey results are not ordered by time that participants took it.

December 2017

Janine from Island Windjammers

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2017

No mess, no fuss Survey tool

We are able to maintain a high standard meeting and exceeding guest expectations because we use this tool as a tool for quality control. We are constantly monitoring whether our guests receive the experience that they are promised when they first become a customer.

Pros

I rated customer support although I've never spoken to them and never had a need to. I didn't want to give them a low or average rating, so I gave them the benefit of the doubt with a 4-star :) Truly, this is software that you can set up with little to no management on a regular basis. When you are ready, you can pull the data you've collected and do some fancy filtering when your team needs further insight into one aspect of your data collection. It's a no brainer to add this to your business process.

Cons

For the most part, I don't have any! Plus they have a monkey in their logo... who doesn't love that? If I must say one thing, then I'm unable to send out a general survey link while at the same time automating the collection of responses into separate categories.

February 2019

Jill from J Tronique Productions LLC

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2019

Survery Monkey is VERY useful for so many things!

It's something that people from 9 to 90 can use!!!!!!!!!!!! THE BEST PART ABOUT SURVEY MONKEY is the QR code generator! Please do not ever do away with it!

Pros

Survey Monkey makes data collecting for all the firms I have worked for, very accessable, fun, and insightful! We love that administrators have the ability to look up and aggregate the metrics.
When we used Survey Monkey for BIG ORANGE PRODUCTIONS, we were able to answer important information about product demos, customer comments about food, taste, allergy concerns, etc.
It was a very portable service, one that was easily recognizable and customizable. Speficically, with BIG ORANGE PRODUCTIONS (marketing company from RI,) a large portion of their data collecting relies on Survey Monkey as a backbone.

Cons

A few times if I hit a blank field (some key that I know not what it was), I was sent back to the beginning, and all the information that I input was lost. It would be great if SurveyMonkey has "save draft" options.

January 2019

Arpan from Allscripts

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

One of the best cloud based software as a service online survey creation tools!

The tool can an asset to any business because the feedback received from the audience can be used to make improvements in the existing business model, ultimately helping a business in gaining satisfaction among customers.

Pros

- Simple and easy to use interface.
- Able to quickly generate and sending out a form which can be used to get feedback from people around the world.
- Little to no training is required even for a beginner with creating and sending out surveys.
- Ability to extract and share actionable insights on the fly and take corrective actions.
- The surveys are highly customized according to one's needs. For instance: a company's logo can be added.

Cons

- The cost of Team Advantage and Team Premier plans can be high for small and medium businesses.
- The free plan is of little to no use for any business as it comes with major limitations:
A survey with only a maximum of 10 questions can be created and only maximum of 100 responses can be viewed per survey.

November 2018

Laura from Illinois ASBO

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Super easy survey tool!

Overall it is an easy way to gain feedback and it is easy to use! I like the different pricing options as well.

Pros

My association pays for Survey Monkey which means that we can do special themes and branding - which look amazing!! The product is so easy to use and there are a number of question templates that make it easy to get the kind of results that you are looking for. Then, just export it all into an easily readable report! We previously were using a survey tool that required us to completely re-format the report that took hours of staff time. Now with just one click we have results that are easy to read, share and store.

Cons

Once you determine how to export the survey to meet your needs it is simple, but it does require some effort to ensure that you are selecting the correct reporting options. Also, if you need to add an attachment to the final page of your survey, you have to make sure that you click off of the link before hitting next or else it does not save the attachment. We have sent out a few surveys without the necessary attachment before figuring out this rule.

June 2018

Miguel from Kantar Worldpanel

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

June 2018

Very satisfied with the results obtained from its simple and easy use

This software is a tool that I have used and I would recommend it with confidence to my colleagues. Several types of questions can be made but what I like the most is the ease of delivering the survey and the immediacy with which we have the data already processed and graphed.

Pros

Its free version is very convenient or with a small investments of money, a very versatile tool is available for surveying. The response tabulations are made immediately and it is easy to send the interviews to the respondents.
The questions can be reordered in a simple way, after the questionnaire has been elaborated, facilitating the restructuring and design of the survey.

It does not occupy space on my hard drive, which makes it available anytime, anywhere.
The program tabulates and graphs the results, as it is answered (real time), which contributes to saving time in this activity.

The software highlights the highest values in each item, which contributes to the rapid interpretation of the results.

It indicates through the use of the highlighter who has answered the survey, which facilitates locating the missing persons by filling it out.

Cons

When questions are asked with multiple answers and require clarification in the order of the response, there may be a problem. Also when questions related to knowledge are asked and you want to discriminate the first mention (Top of mind) of the rest of the mentions.
There may also be problems with open questions, their quantity and how to analyze them

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

September 2018

As the name states, this is an easy survey builder but it can be used for a lot more.

It really couldn't be much faster or easier to build a simple form when ever you need one with SurveyMonkey. As long as you don't need to collect something like files or payment from the end user, you can and probably should use SurveyMonkey to build your forms. It's a big time saver when you can copy older but similar surveys you often use and the interface is more intuitive than anything else I've used when building from scratch.

Pros

This software has a very straight forward user interface both for the admin and the end users. It is very easy to build any kind of survey with many different question types using just a few logical clicks. Each question you make can be customized in any way you could need. Since this is basically a form builder, you can use it to make all kinds of forms that don't necessarily have to be considered "surveys". The reports it generates are well laid out and it is easy to get different graphs or details out of the data you collect.

Cons

It's almost too simple. Some more customization ability regarding the look would make it better to me. It's a little too obvious you are using a SurveyMonkey form when you see one and having more brand separation would give users a more non-generic feel. No document upload feature limits the abilities but most surveys probably don't need that feature.

September 2018

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Functionality

5 of 5

September 2018

Functional surveying tool that gets good response rate due to its ease of use by the target group

Pros

Setting up surveys is quick and they look good when you send them out there. If one has planned the survey well, the results can be very effective in motivating for changes in the business plan or strategy. Respondents find the surveys easy to complete quickly. The data sets that are gathered can be filtered and additional features are available for which one has to pay. Even so, when the results of the survey save the company money, one can easily justify the expenditure on R&D.

Cons

No real problems were experienced while using Survey Monkey. To stay ahead in the field, picture survey might need to be included, and also the possibility for updated feedback, or timed responses. For example if I want the respondent to be reminded to respond on a particular question again some time later, to measure a change in circumstances, it would be useful to tag a "sub survey" onto the main survey, without having to set up all the questions again in a second survey.
Setting Survey monkey up to be like a "Random Comments and Criticism Help Desk" is being tested by using the original survey and submitting it to a smaller weekly group of customers, but the amount of extra effort is being outweighed by the "norm" of currently "adequate" in-house customer support function.

November 2018

Neffer from Betty Shabazz International Charter School

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Survey Monkey has multiple benefits

Overall, using Survey Monkey has been a positive experience. I feel as though more places should use a similar model (going through Survey Monkey) to collect information for awards or nominations, maybe even proposal submissions because it was so easy to follow.

Pros

In the past, I used Survey monkey to conduct surveys and get information for projects, experiments, and research. However, most recently it was the platform I used to nominate someone for the American Red Cross Heroes Breakfast. I like that it made it easier to provide all the necessary information that was requested.

Cons

Once I got to the end and clicked 'done' and new survey popped up. There was no 'Thank you for your submission' or any type of confirmation that my information had been captured. I did not like that because it took me 30 minutes to do the nomination and I had type a great deal of content that I would not have been able to retrieve. I was left wondering if it had even gone through. So I went on the Survey Monkey customer service portion of the website (FAQ's) and learned that all entries are recorded and submitted once you click 'done'. That was reassuring, but it would have been nice to not have to go through all of that with simply a confirmation of receipt (and maybe a final preview sheet (of all that I had typed) before submitting).

January 2018

Katherine from Ryder System

Company Size: 10,000+ employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2018

Excellent interface and composition.

SurveyMonkey has benefited me a lot in conducting surveys for my company, previously the opinions we received were not to our liking and since we started using SurveyMonkey, we have noticed a reasonable and excellent change to our response statistics.

Pros

What I like most about SurveyMonkey is the excellent interface it has, for a while SurveyMonkey did not have the same interface, the previous one was ugly and very unpleasant, thus causing discontent for me when conducting surveys. Since the interface was changed, I have now made progress in the comfort of my work and the surveys I do are more appropriate to the opinions I seek.

Cons

Although SurveyMonkey is an excellent software and that helps a lot in the creation of surveys, I have not yet been able to afford the high prices it has in its last memberships, I would like SurveyMonkey to reduce prices considerably, would be a very accessible advance for all.

July 2018

Harish from ITC Limited

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

July 2018

An outstanding tool to prepare simple surveys.

Pros

The application is easy to use and helps you attain in-depth information from the audience. It’s a very straightforward platform where you can just upload and edit your questions. Superb reporting feature is available where analyzing is done by graphs and charts and you can export to spreadsheets or pdf format, and also space is given for writing out detailed responses. The tool is very cost effective. There is this skip option that respondents can use for skipping questions that don't apply. You can send unlimited questionnaires by using the professional version. Great customer service and support team is another plus. You have a variety of ways to collect information from the customers like via mail, sending them a link or facebook. They autosave all your past surveys, making it easy to track those surveys. You can send follow-ups to respondents who have missed to fill up the questionnaire.

Cons

The software supports only a few languages. Including video to a survey is not as easy as other stuffs. Difficult to create complicated surveys with complex skip and quality checks. Attentions check system is not as best as those we see in some other survey apps.

February 2018

Austin from Orange County Community Foundation

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2018

Ideal for fast collection of data

SurveyMonkey simplified a lot of form collection that we used to do. It is also fairly mobile friendly. It has changed how we view and collect information, as well as how we present it. We engage clients and partners easily 2000+ times using SurveyMonkey in a given year and will continue to do so. Without it, reporting data would also be difficult. We have the gold level plan and use it for everything. It is one of the best bang for buck possible.

Pros

We use SurveyMonkey for a lot. Any time we need to quickly poll staff or clients - we quickly create and send a SurveyMonkey. We have even built the program into our regular processes - instead of collecting forms from multiple partners or organizations, we use a repeatable SurveyMonkey.

Cons

It is hard to create a budget form on SurveyMonkey - you really can't mix it with excel too well. SurveyMonkey may have to try a little harder to compete with other form software.

January 2018

Eduardo from Polar

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

5 of 5

January 2018

Ease with which the baselines.

SurveyMonkey has benefited me a lot at the business level because I have been able to provide very good opinions for our company, I have been able to provide very well qualified and well-explained opinions that make our work status progress.

Pros

What I like the most about SurveyMonkey is the ease with which the baselines are created, so that various things can be inserted into the survey, such as videos, images and many other things that supplement the survey and make it have a result of more feasible opinion, the ease with which the surveys are created in SurveyMonkey is unmatched, has a very well formed platform that grows comfort.

Cons

The SurveyMonkey prices are very expensive, I would like SurveyMonkey to reduce the amount of money appropriate to buy the Premier plan, the last one in the list, in order to have a better and easier access to those features and the benefits that this subscription brings . I would also like SurveyMonkey to develop PC software, to get better survey control and better synchronization.

November 2016

Gopal from Innovate+Grow Group sàrl

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2016

Excellent on-line survey tool

As a sales performance improvement coach, trainer & consultant, I needed a way to automate the often tedious administrative job of sending and collecting the pre-workshop assignments that provide much-needed input to shaping the client's workshop and selecting the opportunities on which the group will work during the session. SurveyMonkey came to the rescue 10 years ago by providing an on-line platform in which totally customised surveys could be quickly designed, deployed + monitored and followed-up easily and effectively. Clients were delighted with the information provided to them as feedback and workshop participants enjoyed comparing their own responses to those of other participants, and in large organisations, normed with other groups. Over the years, SurveyMonkey has added numerous features and capabilities including excellent graphing and data sorting, as well as response purchase from selected target audiences. This allows for even better reporting and data presentation to clients, enhancing the value of our services to them. Prices have indeed gone up over the years, but the overall value for money is still very good.

Pros

Easy-to-use | intuitive | fully web-based with no client to install | compatible with nearly every browser and ability to reach respondents even behind complex corporate security without compromising that at all.