We've helped dozens of businesses find event ticketing software so they can sell tickets online and more easily capture customer data. How does it work?

Ticketing Software

 
 
Universe is a cloud-based social ticketing solution that allows its customers to sell tickets online, promote brands and manage online events such as food festivals, film festivals, music festivals, tech conferences and fundraisers.... Read More
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Universe is a cloud-based social ticketing solution that allows its customers to sell tickets online, promote brands and manage online events such as food festivals, film festivals, music festivals, tech conferences and fundraisers.... Read More
 
 
TicketSource is a cloud-based event ticketing platform that provides tools for event promotion and managing ticket sales. Users can set up an online box office for events and offer allocated seating or general admission tickets to... Read More
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TicketSource is a cloud-based event ticketing platform that provides tools for event promotion and managing ticket sales. Users can set up an online box office for events and offer allocated seating or general admission tickets to... Read More
 
 
Eventbrite is a cloud-based event management and ticketing platform that allows users to organize events and sell online tickets for events like charity programs, music festivals, conferences, among others. The product can be accessed... Read More
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Eventbrite is a cloud-based event management and ticketing platform that allows users to organize events and sell online tickets for events like charity programs, music festivals, conferences, among others. The product can be accessed... Read More
 
 
Silent Auction Pro is a cloud-based event management solution designed for charitable institutes, clubs and other nonprofit organizations. It provides tools to manage contacts, track donations, bundle auction items and generate auction... Read More
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Silent Auction Pro is a cloud-based event management solution designed for charitable institutes, clubs and other nonprofit organizations. It provides tools to manage contacts, track donations, bundle auction items and generate auction... Read More
 
 
ThunderTix, offered by Thunder Data Systems, is a cloud-based solution for online ticket booking and event management. It is suitable for small to midsize businesses and events. ThunderTix offers embeddable widgets to promote ticket... Read More
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ThunderTix, offered by Thunder Data Systems, is a cloud-based solution for online ticket booking and event management. It is suitable for small to midsize businesses and events. ThunderTix offers embeddable widgets to promote ticket... Read More

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Picatic is a cloud-based event management solution used by mid-size and large businesses to market events, manage ticket sales and capture customer data. Users can create an event page with a custom URL, single-page checkout and credit... Read More
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Picatic is a cloud-based event management solution used by mid-size and large businesses to market events, manage ticket sales and capture customer data. Users can create an event page with a custom URL, single-page checkout and credit... Read More
 
 
Purplepass is a cloud-based ticketing solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of sales and admission management. Purplepass... Read More
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Purplepass is a cloud-based ticketing solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of sales and admission management. Purplepass... Read More
 
 
Bizzabo is a cloud-based event management solution that caters to the needs of professional event planners, such as conference and corporate event planners. Bizzabo offers event management capabilities such as event registration and... Read More
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Bizzabo is a cloud-based event management solution that caters to the needs of professional event planners, such as conference and corporate event planners. Bizzabo offers event management capabilities such as event registration and... Read More
 
 
Weemss is a cloud-based event management solution offering ticketing and awards management features. The solution enables event organizers to create, promote, sell and manage all type of events. Weemss allows organizers to create... Read More
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Weemss is a cloud-based event management solution offering ticketing and awards management features. The solution enables event organizers to create, promote, sell and manage all type of events. Weemss allows organizers to create... Read More
 
 
SeatAdvisor Box Office (SABO) is a cloud-based ticketing platform that enables venues to sell tickets to their customers. The solution allows businesses of all sizes to provide ticket booking through various channels including walk-up... Read More
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SeatAdvisor Box Office (SABO) is a cloud-based ticketing platform that enables venues to sell tickets to their customers. The solution allows businesses of all sizes to provide ticket booking through various channels including walk-up... Read More

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ShoWare is a cloud-based ticketing platform that allows users to manage and sell tickets through various platforms such as box offices, mobile devices, social media websites, call centers and kiosks. It is designed to cater to the... Read More
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ShoWare is a cloud-based ticketing platform that allows users to manage and sell tickets through various platforms such as box offices, mobile devices, social media websites, call centers and kiosks. It is designed to cater to the... Read More
 
 
TicketPeak is cloud-based ticketing and event management solution that automates the ticket selling process for organizers and enables customers to purchase tickets online through desktop or mobile device. TicketPeak offers features... Read More
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TicketPeak is cloud-based ticketing and event management solution that automates the ticket selling process for organizers and enables customers to purchase tickets online through desktop or mobile device. TicketPeak offers features... Read More
 
 
TicketSpice is cloud-based ticketing and event management solution. Key features include ticket options, fee controller, price setting, event analytics, inventory tracking, accepting offline payments and branding control. TicketSpice... Read More
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TicketSpice is cloud-based ticketing and event management solution. Key features include ticket options, fee controller, price setting, event analytics, inventory tracking, accepting offline payments and branding control. TicketSpice... Read More
 
 
OvationTix is a cloud-based ticketing solution that enables nonprofits, art centers, museums, events and theaters to sell tickets and raise funds. The solution enables users to manage ticket prices by individual seats or sections and... Read More
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OvationTix is a cloud-based ticketing solution that enables nonprofits, art centers, museums, events and theaters to sell tickets and raise funds. The solution enables users to manage ticket prices by individual seats or sections and... Read More
 
 
Townscript is a cloud-based event management solution. It is designed for a variety of industries including education, entertainment, travel and sports. The solution supports various types of events such as conferences, reunions, workshops... Read More
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Townscript is a cloud-based event management solution. It is designed for a variety of industries including education, entertainment, travel and sports. The solution supports various types of events such as conferences, reunions, workshops... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Ticketbud is a cloud-based event ticketing software that offers event ticket sales, attendee management and promotional capabilities. Android and iOS apps available. The solution allows users to create new event pages and accept online... Read More
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Ticketbud is a cloud-based event ticketing software that offers event ticket sales, attendee management and promotional capabilities. Android and iOS apps available. The solution allows users to create new event pages and accept online... Read More
 
 
Raklet is a cloud-based club and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enhances... Read More
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Raklet is a cloud-based club and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enhances... Read More
 
 
Regiondo is a cloud-based appointment scheduling solution for businesses in the leisure industry. The solution can be integrated into users’ websites. The ticket shop module can be used by mobile devices, computers, smartphones... Read More
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Regiondo is a cloud-based appointment scheduling solution for businesses in the leisure industry. The solution can be integrated into users’ websites. The ticket shop module can be used by mobile devices, computers, smartphones... Read More
 
 
TryBooking is an event ticketing, booking and registration software. It allows event organizers to create, manage, promote, and sell tickets to their events online. Users can create customized event pages that include images, maps,... Read More
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TryBooking is an event ticketing, booking and registration software. It allows event organizers to create, manage, promote, and sell tickets to their events online. Users can create customized event pages that include images, maps,... Read More
 
 
bookingkit is a cloud-based online booking management solution that helps users manage appointment scheduling and interactions with customers. The solution caters to outdoor and indoor service facilities providers, escape rooms, events... Read More
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bookingkit is a cloud-based online booking management solution that helps users manage appointment scheduling and interactions with customers. The solution caters to outdoor and indoor service facilities providers, escape rooms, events... Read More
 

Buyer's Guide

by Taylor Short,
Market Research Associate
Last Updated: September 28, 2018


Traditionally, tickets for events such as concerts, games and festivals were sold through kiosks in restaurants and malls. This involved headaches for all invested parties: For organizers and promotion companies, it meant employing costly staff to perform manual ticketing and reservations. For customers, it meant wasting time standing in long lines.

Ticketing software was developed to address these challenges. And ticketing software has advanced with the times into our digital age. Tickets can essentially be bought or sold across any connected platform or digital channel. Needless to say, all the options on the market can make it a challenge to select the best ticketing system for your needs.

That’s why we have created this guide for users to make informed decision and purchase the right solution for their business based on personalized need.

Here's what we'll cover:

What Is Ticketing Software?
Common Functionality of Ticketing Software
Benefits of Ticketing Software
Pricing: Commission vs. Fixed
Key Considerations

What Is Ticketing Software?

Ticketing software helps organizations promote events and sell tickets for events. Depending on the software offerings, you can sell tickets across various channels, including:

  • Online
  • Mobile app
  • Box office
  • Kiosk
  • Social

Event ticketing software systems that support multiple sales channels (which are most systems on the market) offer features that correspond with each channel. These same features are tied to a common back end so that prices automatically update across all channels and customer profiles are able to be looked up across all channels.

Specific sales channels aside, the most common event ticketing software capabilities include:

Online point of sale: Enables event managers to list tickets for events. Includes ability to offer various packages and pricing tiers for tickets. Many online point of sale (POS) systems enable customers to use multiple payment methods, including credit/debit cards, PayPal, Google Wallet, and other alternative payment options. Often tied to the online POS interface is a breakdown of the event’s seating chart. This helps customers determine where they want to be seat and find tickets to match those seats.

Customer management: Operates as the marketing component of your event ticketing system. Enables various marketing automations, such as email reminders for annual events and personalized notifications based on customer indicated settings (i.e. favorite band coming to town). Supports and manages customer profiles so that customers can designate preferences and save payment and contact/shipping information.

Reporting and analytics: Offers transparency into every recordable facet of event sales, and marketing campaigns. Articulates data analysis into easily understandable reports and dashboards. Automates the gathering and analysis of data so that event managers can easily setup and monitor performance against defined metrics.

Most of these ticketing systems also include employee management capabilities like time clocking for event employees. Given the employee heavy nature that many of the ticketing systems are employed in, these employee management features come in handy.

This software can be used for a broad range of event and destination types, including:

  • Musical performances
  • Speaking events
  • Non-profit events
  • Comedy and theatrical performances
  • Social meetups
  • Museums
  • Tours and trips
  • Parks and tourist attractions
  • Sporting leagues and events

Common Functionality of Ticketing Software

The following capabilities are common to most event ticketing systems:

Branding Offers tools that help users create ticketing websites with custom branding and theme templates. CSS customization also allows control over the website interface.
Ticketing Facilitates mobile and online ticket booking through credit card and PayPal payments. Includes tools for multi-event ticketing; recurring ticketing for daily, weekly and monthly events; and managing venue capacity. Many systems offer mobile apps, allowing buyers to receive barcodes or links to tickets on their mobile device and event staff to scan mobile tickets.
Reporting Allows users to run reports analyzing various metrics related to event performance, such as traffic, visitors, mobile usage, conversion rates and ticket revenue.
Promotion Allows users to share custom event websites and promote their events on social media networks or via email.

Benefits of Ticketing Software

There are many benefits of adopting ticketing software, including:

Potential for increased sales and revenue. Customers don’t need to visit offices or stand in line to book or cancel tickets—they can do so 24/7 from their computer or mobile device. You can also send discounts and promotional offers to your customers via email or social media. All this increases your potential for sales.

Prompt feedback. Companies can receive quick feedback on their services through custom ticketing websites and social media sharing, then implement it in order to build better relationships with customers. These tools also enable users to start discussions and create buzz around their events.

Reduced employee and infrastructure costs. Since there’s no need to set up offices or pay salaries for ticketing staff, organizations can recognize huge savings in capital and operational costs.

Pricing: Commission vs. Fixed

There are two main pricing models for ticketing solutions. Select the one that gives you the best return on your investment:

Commission-based pricing. Many vendors follow a variable pricing model, in which they charge users based on the number of tickets sold or as a certain percentage of the ticket value. Vendors may also charge a small fixed service fee on a monthly or annual basis. (Typically, they do not charge anything for free events.)

Fixed pricing. Some vendors follow a fixed pricing model in which they charge a fixed monthly fee for up to a certain number of bookings. If this number is exceeded, the vendor may charge an additional amount depending on the number of extra bookings.

Key Considerations

Here are some important points to keep in mind as you search for new event ticketing software:

Commission percentages. Companies that choose systems with commission pricing must measure the impact on revenue. Commission percentages may appear small, but add up to a huge amount over time if the total sales volume or per-ticket value is high. On the other hand, commission pricing may prove helpful if your business is new and you’re not sure about the revenue ticket sales may generate.

Supported payment options. Buyers must ensure their system supports multiple payment options. More options may lead to more conversions, especially if you are competing with other event management companies for the same events.

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

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