Find the best URL Shortener Software

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Geniuslink is a URL shortener software designed to help content creators, authors, social media marketers and retailers automatically route links to different web pages based on customers’ location. Publishers can utilize product ...Read more about Geniuslink

4.82 (22 reviews)


ClickMeter is a link tracking software designed to help businesses and professionals create tracking links, use them in advertisements and generate reports in real-time. Key features include affiliate tracking, IP geo-targeting, U...Read more about ClickMeter

4.00 (9 reviews)


CampaignTrackly is a link management platform designed to help marketing teams create tagged links, short links and spreadsheets. The application enables marketers to generate UTM codes, add custom tags, run online campaigns and s...Read more about CampaignTrackly

5.00 (3 reviews)


oogur is a link management and URL shortener solution that helps businesses create, distribute, and manage digital marketing and ad campaign links from within a centralized platform. The URL builder solution lets staff members bui...Read more about oogur

4.00 (1 reviews)


BL.INK is a URL shortener, which enables businesses to monitor, manage and measure customer engagement touchpoints. Professionals can create campaigns and add notes for team members according to requirements. Key features of BL.I...Read more about BL.INK

4.75 (16 reviews)


Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol s...Read more about Bitly

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Linkly is a URL shortener software designed to help marketers create personalized tracking URLs using custom domains. The platform enables managers to add retargeting pixels and track click rates across links to analyze traffic ba...Read more about Linkly

4.81 (37 reviews)

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Sharest is a URL shortener software designed to help agencies shorten long links and add tracking pixels and tags in them. The white-label platform enables administrators to utilize custom domains to build URLs and share them acro...Read more about Sharest

4.44 (27 reviews)

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PixelMe is a URL shortening and link management platform that helps businesses embed retargeting pixels into branded short links. The application enables marketing professionals to track and share branded short URLs with internal ...Read more about PixelMe

4.71 (21 reviews)

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DrumUp is a social media management solution that helps businesses manage posts across various social channels including Facebook, Twitter, LinkedIn and more. The platform lets organizations create custom workflows to streamline c...Read more about DrumUp

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Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, LinkedIn and Google Plus. Administrators can use ...Read more about Missinglettr

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Emitto is a cloud-based marketing solution, which helps businesses manage content distribution and automate messaging across various channels such as SMS, Viber, Messenger and more. Features include content curation, audience segm...Read more about Emitto

4.90 (10 reviews)


Droplr is a cloud-based file sharing solution that helps marketers, developers, designers and project managers to collaborate remotely. Key feature include screen capturing, note taking, URL shortening, file storage and analytics....Read more about Droplr

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Clkim is a URL shortening platform that allows marketing teams to shorten or modify URL links and increase click-through rates (CTRs). It enables businesses to select and purchase a branded domain from the centralized dashboard or...Read more about Clkim

4.50 (2 reviews)


Cuttly is a URL shortener software designed to help bloggers, marketers and businesses of all sizes shorten long links and analyze redirects. The platform enables administrators to track performances of links in real-time based on...Read more about Cuttly

4.20 (20 reviews)

Pretty Links

Pretty Links is a link management platform that helps businesses create, redirect, shorten and track multiple links within content, social media accounts, and affiliate programs. It also allows marketers to create redirects from o...Read more about Pretty Links

4.75 (4 reviews)


Bit.Do is a URL shortener software designed to help businesses shorten, personalize and share links in real-time. The platform allows administrators to gain insights into various metrics including IP address, date, time, country a...Read more about Bit.Do

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ACTIVATE is a cloud-based influencer management platform designed to help brands streamline the discovery and casting of influencers. Administrators can utilize the campaign management module to launch collaborations among partner...Read more about ACTIVATE

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Designed for small to large businesses, is a cloud-based platform that helps streamline marketing operations via link management, social media marketing, lead generation, custom branding and retargeting. Key features inc...Read more about

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Jelly URL

The best link shortening service is Jelly URL. You can schedule changes to the link destinations and build custom links. Users can plan modifications to their link destinations and build bespoke links. They may incorporate UTM tra...Read more about Jelly URL

4.67 (3 reviews)

Buyers Guide

Last Updated: March 16, 2023

Software Applications for URL Shortener Software

If you work in social media marketing, you might have noticed that links are quite cumbersome. They can get lengthy, complicated, and confusing. Not to mention, if you are reaching out to a large audience to share information, you never want links to divert your efforts. This is where URL shorteners come in handy.

URL shorteners make links shorter, simpler, and redirect to the desired web page. These tools also help you track the number of clicks, their location and time, and recognize a brand.

This guide will give you an overview of the URL shortener software landscape so that you can better understand which choice is right for your organization.

Here’s what we'll cover:

What is URL shortener software?

URL shorteners are web-based apps that allow you to simplify long URLs into shorter ones. The short links are simpler and redirect you to a specific website. These applications are also used to shorten URLs so that they fit the character limit on different social media apps such as Twitter, Instagram, YouTube, Facebook and others.

In addition to creating shorter links, this software allows for custom branded or vanity links, track clicks to the links, link retargeting, and more.

A view of Campaign Analytics in Bitly (Source)

Common features of URL shortener software

Here are some common features in URL shortener software solutions.

Link analytics

Analyze clicks on your communication to track where your customers are located.

Link shortening

Creates a custom and shorter URL to redirect links.

Campaign management

Focuses on individual campaigns across multiple social media platforms via analytical tools.

Custom domains

Customize your link with a specific combination of letters and numbers to reflect your brand's identity.

UTM tags

Tracks information about your website’s traffic sources via unique codes.

What type of buyer are you?

Before evaluating URL shortener software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories:

  • Small local business: A small local business, or those just starting to grow their personal social channel, may not yet need the robust functionality of a URL shortener tool but only need the most basic functionality to share a handful of links. Small businesses may want to consider starting with free options, later combining that with paid versions as they scale.

  • Medium to large business: Larger businesses, and/or those with well-developed social media marketing operations, should consider a paid URL shortener solution. These better support organizations with more complex, diverse campaigns, link tracking and google analytics, or social media platform integration.

Benefits of URL shortener software

  • Link analytics: The software offers capabilities to help you track the link’s performance in order to gain a better understanding of content performance. For example, this includes the number of link clicks that can reflect your audience reach. These insights help you measure the effectiveness of your posts and marketing efforts.

  • Post shares: The most significant advantage of URL shortener tools is the ability to easily share shorter links for readers to click, copy, and share in their own posts. As a result, your content gains more organic traffic on social media networks.

  • Brand recognition: With URL shortener software, you can create custom URLs with a brand’s product or service name. This will help improve the brand visibility as potential customers, as well as the regular ones, can also share the links with the brand name.

Key considerations

It’s important to keep these considerations in mind when deciding which tool is right for you:

  • Evaluate your needs before choosing a tool: Before you set out to explore options on the market, make a detailed list of the specific requirements you want the software to fulfill. For example, a customer service representative may not want to share long URL addresses on live chat as they may want to improve customer efficiency. This will help you identify the tool that provides the features that match your business needs.

  • Link branding: Read reviews of different platforms to get an idea of how difficult it will be to customize domains and share on social media. You can also demo potential platforms to get a sense of which one will be easiest to use.

  • Budget: How many people will use the URL shortener software? Will you be generating a dozen links in a month, or just one? Do you expect a high amount of traffic to these links? The answer to each of these questions is directly proportional to how much you are willing to spend on the URL shortening platform.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.