# Best URL Shortener Software - 2026 Reviews & Pricing > Find the best URL Shortener Software for your organization. Compare top URL Shortener Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/url-shortener --- [Home](https://www.softwareadvice.com/) / URL Shortener Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best URL Shortener Software of 2026 Updated June 15, 2026 Written by [Baljeet Kaur](https://www.softwareadvice.com/resources/author/bkaur/) Senior Market Research Specialist Edited by [Stephanie Sandoval](https://www.softwareadvice.com/resources/author/stephanie-sandoval/) Content Editor On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 52 results ### Compare Products Showing 1 - 25 of 52 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. Trotto provides go links, a user-friendly internal URL shortening service that simplifies sharing and remembering long web addre...[Read more about Trotto](https://www.softwareadvice.com/link-management-tools/trotto-profile/) **4.8** ([9 reviews](https://www.softwareadvice.com/link-management-tools/trotto-profile/reviews/)) Free trial Free version Integrations Integrations Slack Google Chrome +2 more +1 more +0 more Trotto's Best Rated Features 5.0Link Shortening See All Trotto's Worst Rated Features 4.83URL Customization See All [Bioky Link](https://www.softwareadvice.com/url-shortener/bioky-link-profile/) Bioky Link is a link shortener with powerful marketing tools. It's not a simple shortener, it's an aggregator that will help you...[Read more about Bioky Link](https://www.softwareadvice.com/url-shortener/bioky-link-profile/) **5.0** ([44 reviews](https://www.softwareadvice.com/url-shortener/bioky-link-profile/#reviews)) Free trial Free version Bioky Link's Best Rated Features 4.97Link Shortening See All Bioky Link's Worst Rated Features 4.59Tag Management See All [Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it acros...[Read more about Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) **4.8** ([267 reviews](https://www.softwareadvice.com/url-shortener/missinglettr-profile/reviews/)) Free trial Free version Integrations Integrations Bitly PixelMe +1 more +0 more +0 more Missinglettr's Best Rated Features 4.71Automated Publishing See All Missinglettr's Worst Rated Features 4.0Reporting/Analytics See All [Linkly](https://www.softwareadvice.com/link-management-tools/linkly-profile/) Linkly: The URL Shortener Built for Marketers, Developers, and Enterprise Teams Linkly is a URL shortener and link tracking pla...[Read more about Linkly](https://www.softwareadvice.com/link-management-tools/linkly-profile/) **4.8** ([56 reviews](https://www.softwareadvice.com/link-management-tools/linkly-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Slack +12 more +11 more +10 more Linkly's Best Rated Features 4.90URL Shortener See All Linkly's Worst Rated Features 4.33Third-Party Integrations See All [lc.cx](https://www.softwareadvice.com/retargeting/lc-cx-profile/) lc.cx is an URL Shortener management platform for Marketers and growths hacker to manage all links, short links, pixel retargeti...[Read more about lc.cx](https://www.softwareadvice.com/retargeting/lc-cx-profile/) **4.9** ([29 reviews](https://www.softwareadvice.com/retargeting/lc-cx-profile/#reviews)) Free trial Free version Integrations Integrations Zapier +0 more +0 more +0 more lc.cx's Best Rated Features 4.80Link Editing See All lc.cx's Worst Rated Features 4.22Third-Party Integrations See All [Bitly](https://www.softwareadvice.com/link-management-tools/bitly-profile/) Build stronger digital connections Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them ...[Read more about Bitly](https://www.softwareadvice.com/link-management-tools/bitly-profile/) **4.8** ([1295 reviews](https://www.softwareadvice.com/link-management-tools/bitly-profile/reviews/)) Free trial Free version Integrations Integrations Twilio Sprinklr +2 more +1 more +0 more Bitly's Best Rated Features 4.94URL Shortener See All Bitly's Worst Rated Features 4.21Third-Party Integrations See All [TLinky](https://www.softwareadvice.com/link-management-tools/tlinky-profile/) TLinky allows users to transform lengthy, complex URLs into sleek, shareable short links. This streamlined approach amplifies yo...[Read more about TLinky](https://www.softwareadvice.com/link-management-tools/tlinky-profile/) **4.7** ([167 reviews](https://www.softwareadvice.com/link-management-tools/tlinky-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Twitter/X +7 more +6 more +5 more TLinky's Best Rated Features 4.80User Management See All TLinky's Worst Rated Features 4.17Data Import/Export See All [SQR](https://www.softwareadvice.com/url-shortener/sqr-profile/) SQR is a dynamic QR code and short link generation platform. It allows businesses to send customers to the right destination whi...[Read more about SQR](https://www.softwareadvice.com/url-shortener/sqr-profile/) **5.0** ([4 reviews](https://www.softwareadvice.com/url-shortener/sqr-profile/#reviews)) Free trial Free version [1Link](https://www.softwareadvice.com/product/450489-1Link/) 1Link is a URL shortening and link management application designed to help users promote mobile apps and games across multiple p...[Read more about 1Link](https://www.softwareadvice.com/product/450489-1Link/) **5.0** ([3 reviews](https://www.softwareadvice.com/product/450489-1Link/#reviews)) Free trial Free version [CampaignTrackly](https://www.softwareadvice.com/link-management-tools/campaigntrackly-profile/) CampaignTrackly is a link management platform designed to help marketing teams create tagged links, short links and spreadsheets...[Read more about CampaignTrackly](https://www.softwareadvice.com/link-management-tools/campaigntrackly-profile/) **5.0** ([3 reviews](https://www.softwareadvice.com/link-management-tools/campaigntrackly-profile/#reviews)) Free trial Free version Integrations Integrations Google Drive PayPal +12 more +11 more +10 more [LinkCentral](https://www.softwareadvice.com/product/532258-LinkCentral/) LinkCentral is a WordPress plugin that helps create, organize, and optimize all links from one central place. LinkCentral is bui...[Read more about LinkCentral](https://www.softwareadvice.com/product/532258-LinkCentral/) **5.0** ([3 reviews](https://www.softwareadvice.com/product/532258-LinkCentral/#reviews)) Free trial Free version Integrations Integrations WordPress Google Analytics 360 +4 more +3 more +2 more [Veshort](https://www.softwareadvice.com/url-shortener/veshort-profile/) Managing links across campaigns, platforms, and teams can quickly become messy and inefficient. Long URLs reduce trust, scattere...[Read more about Veshort](https://www.softwareadvice.com/url-shortener/veshort-profile/) **4.9** ([10 reviews](https://www.softwareadvice.com/url-shortener/veshort-profile/#reviews)) Free trial Free version Integrations Integrations Slack WordPress +8 more +7 more +6 more Veshort's Best Rated Features 5.0Custom Domains See All Veshort's Worst Rated Features 4.75Campaign Management See All [Pixel](https://www.softwareadvice.com/mobile-marketing/pxl-to-profile/) Pixel is a link-shortening and management platform that helps marketers, brands, and agencies optimize their digital campaigns. ...[Read more about Pixel](https://www.softwareadvice.com/mobile-marketing/pxl-to-profile/) **4.8** ([16 reviews](https://www.softwareadvice.com/mobile-marketing/pxl-to-profile/reviews/)) Free trial Free version Integrations Integrations Twitter/X LinkedIn for Business +2 more +1 more +0 more Pixel's Best Rated Features 5.0Link Shortening See All Pixel's Worst Rated Features 4.0Third-Party Integrations See All [Geniuslink](https://www.softwareadvice.com/url-shortener/geniuslink-profile/) Geniuslink is a URL shortener software designed to help content creators, authors, social media marketers and retailers automati...[Read more about Geniuslink](https://www.softwareadvice.com/url-shortener/geniuslink-profile/) **4.7** ([24 reviews](https://www.softwareadvice.com/url-shortener/geniuslink-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Buffer +1 more +0 more +0 more [Emitto](https://www.softwareadvice.com/marketing/emitto-profile/) Emitto is a cloud-based marketing solution, which helps businesses manage content distribution and automate messaging across var...[Read more about Emitto](https://www.softwareadvice.com/marketing/emitto-profile/) **4.8** ([12 reviews](https://www.softwareadvice.com/marketing/emitto-profile/#reviews)) Free trial Free version [Linkfree](https://www.softwareadvice.com/link-management-tools/linkfree-profile/) Linkfree is a URL management platform for social media users and marketers. It allows users to create custom link-in-bio pages, ...[Read more about Linkfree](https://www.softwareadvice.com/link-management-tools/linkfree-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/link-management-tools/linkfree-profile/#reviews)) Free trial Free version Integrations Integrations PayPal Instagram +9 more +8 more +7 more [Yohn](https://www.softwareadvice.com/link-management-tools/yohn-profile/) Yohn.io is an all-in-one solution that combines a digital business card generator and manager, a QR code management platform, an...[Read more about Yohn](https://www.softwareadvice.com/link-management-tools/yohn-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/link-management-tools/yohn-profile/#reviews)) Free trial Free version Integrations Integrations Google Workspace n8n.io +1 more +0 more +0 more [urltiger](https://www.softwareadvice.com/url-shortener/urltiger-profile/) urltiger is a powerful link management platform that helps businesses, marketers, and content creators optimize their online pre...[Read more about urltiger](https://www.softwareadvice.com/url-shortener/urltiger-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/url-shortener/urltiger-profile/#reviews)) Free trial Free version [Pretty Links](https://www.softwareadvice.com/link-management-tools/pretty-link-profile/) Pretty Links is a link management platform that helps businesses create, redirect, shorten and track multiple links within conte...[Read more about Pretty Links](https://www.softwareadvice.com/link-management-tools/pretty-link-profile/) **4.8** ([5 reviews](https://www.softwareadvice.com/link-management-tools/pretty-link-profile/#reviews)) Free trial Free version [PixelMe](https://www.softwareadvice.com/retargeting/pixelme-profile/) PixelMe is a URL shortening and link management platform that helps businesses embed retargeting pixels into branded short links...[Read more about PixelMe](https://www.softwareadvice.com/retargeting/pixelme-profile/) **4.7** ([21 reviews](https://www.softwareadvice.com/retargeting/pixelme-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Meta for Business +4 more +3 more +2 more [Short This App](https://www.softwareadvice.com/product/520472-Short-This-App/) Short This App is a link management solution that allows users to shorten long URLs into short, memorable links. The platform al...[Read more about Short This App](https://www.softwareadvice.com/product/520472-Short-This-App/) **5.0** ([1 reviews](https://www.softwareadvice.com/product/520472-Short-This-App/#reviews)) Free trial Free version Integrations Integrations Twitter/X TikTok +1 more +0 more +0 more [T2M](https://www.softwareadvice.com/url-shortener/t2m-profile/) T2M is a cloud-based solution designed to help small to large organizations generate personalized short URLs and short links wit...[Read more about T2M](https://www.softwareadvice.com/url-shortener/t2m-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/url-shortener/t2m-profile/#reviews)) Free trial Free version Integrations Integrations Zapier Siteimprove +1 more +0 more +0 more [Uplifter](https://www.softwareadvice.com/product/451518-Uplifter/) Uplifter is a link management platform designed to help marketing teams create, track, and analyze campaign links. It supports t...[Read more about Uplifter](https://www.softwareadvice.com/product/451518-Uplifter/) **5.0** ([1 reviews](https://www.softwareadvice.com/product/451518-Uplifter/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 monday.com +8 more +7 more +6 more [UrlShorter](https://www.softwareadvice.com/url-shortener/urlshorter-profile/) Urlshorter is a comprehensive platform designed to boost your brand's visibility and drive more clicks to your shortened links. ...[Read more about UrlShorter](https://www.softwareadvice.com/url-shortener/urlshorter-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/url-shortener/urlshorter-profile/#reviews)) Free trial Free version Integrations Integrations WordPress Google Ads +1 more +0 more +0 more [Recut](https://www.softwareadvice.com/url-shortener/recut-profile/) Recut is a URL shortener that allows users to create custom aliases and shorten links across multiple domains. Recut offers va...[Read more about Recut](https://www.softwareadvice.com/url-shortener/recut-profile/) **4.8** ([9 reviews](https://www.softwareadvice.com/url-shortener/recut-profile/#reviews)) Free trial Free version Integrations Integrations Slack Google Analytics 360 +11 more +10 more +9 more Recut's Best Rated Features 5.0Campaign Management See All Recut's Worst Rated Features 4.67Link Editing See All 1 [2](https://www.softwareadvice.com/url-shortener/?page=2)[3](https://www.softwareadvice.com/url-shortener/?page=3) ## Popular Comparisons [ TLinky vs Bitly ](https://www.softwareadvice.com/link-management-tools/bitly-profile/vs/tlinky/) ## Software Applications for URL Shortener Software If you work in social media marketing, you might have noticed that links are quite cumbersome. They can get lengthy, complicated, and confusing. Not to mention, if you are reaching out to a large audience to share information, you never want links to divert your efforts. This is where URL shorteners come in handy. URL shorteners make links shorter, simpler, and redirect to the desired web page. These tools also help you track the number of clicks, their location and time, and recognize a brand. This guide will give you an overview of the URL shortener software landscape so that you can better understand which choice is right for your organization. Here’s what we'll cover: - [What is URL shortener software?](#WhatisURLshortenersoftware) - [Common features of URL shortener software](#CommonfeaturesofURLshortenersoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of URL shortener software](#BenefitsofURLshortenersoftware) - [Key considerations](#Keyconsiderations) ## What is URL shortener software? URL shorteners are web-based apps that allow you to simplify long URLs into shorter ones. The short links are simpler and redirect you to a specific website. These applications are also used to shorten URLs so that they fit the character limit on different social media apps such as Twitter, Instagram, YouTube, Facebook and others. In addition to creating shorter links, this software allows for custom branded or vanity links, track clicks to the links, link retargeting, and more. _A view of Campaign Analytics in_ [Bitly](https://www.softwareadvice.com/voip/voipms-profile/) _(_[Source](https://www.softwareadvice.com/voip/voipms-profile/)_)_ ## Common features of URL shortener software Here are some common features in URL shortener software solutions. **Link analytics** Analyze clicks on your communication to track where your customers are located. **Link shortening** Creates a custom and shorter URL to redirect links. **Campaign management** Focuses on individual campaigns across multiple social media platforms via analytical tools. **Custom domains** Customize your link with a specific combination of letters and numbers to reflect your brand's identity. **UTM tags** Tracks information about your website’s traffic sources via unique codes. ## What type of buyer are you? Before evaluating URL shortener software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories: - **Small local business:** A small local business, or those just starting to grow their personal social channel, may not yet need the robust functionality of a URL shortener tool but only need the most basic functionality to share a handful of links. Small businesses may want to consider starting with free options, later combining that with paid versions as they scale. - **Medium to large business:** Larger businesses, and/or those with well-developed social media marketing operations, should consider a paid URL shortener solution. These better support organizations with more complex, diverse campaigns, link tracking and google analytics, or social media platform integration. ## Benefits of URL shortener software - **Link analytics:** The software offers capabilities to help you track the link’s performance in order to gain a better understanding of content performance. For example, this includes the number of link clicks that can reflect your audience reach. These insights help you measure the effectiveness of your posts and marketing efforts. - **Post shares:** The most significant advantage of URL shortener tools is the ability to easily share shorter links for readers to click, copy, and share in their own posts. As a result, your content gains more organic traffic on social media networks. - **Brand recognition:** With URL shortener software, you can create custom URLs with a brand’s product or service name. This will help improve the brand visibility as potential customers, as well as the regular ones, can also share the links with the brand name. ## Key considerations It’s important to keep these considerations in mind when deciding which tool is right for you: - **Evaluate your needs before choosing a tool:** Before you set out to explore options on the market, make a detailed list of the specific requirements you want the software to fulfill. For example, a customer service representative may not want to share long URL addresses on live chat as they may want to improve customer efficiency. This will help you identify the tool that provides the features that match your business needs. - **Link branding:** Read reviews of different platforms to get an idea of how difficult it will be to customize domains and share on social media. You can also demo potential platforms to get a sense of which one will be easiest to use. - **Budget:** How many people will use the URL shortener software? Will you be generating a dozen links in a month, or just one? Do you expect a high amount of traffic to these links? The answer to each of these questions is directly proportional to how much you are willing to spend on the URL shortening platform. **_Note:_** _The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication._ ### Related URL Shortener Software - [App Store Optimization Tools Software](https://www.softwareadvice.com/app-store-optimization-tools/) - [Closed Captioning Software](https://www.softwareadvice.com/closed-captioning/) - [Event Marketing Software](https://www.softwareadvice.com/event-marketing/) - [Link Management Tools Software](https://www.softwareadvice.com/link-management-tools/) - [Mobile Marketing Software](https://www.softwareadvice.com/mobile-marketing/)