Bitly

RATING:

4.8

(1285)

About Bitly

Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches. Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs. Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party applications su...

Bitly Pricing

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request

Starting price: 

$35.00 per month

Free trial: 

Not Available

Free version: 

Available

Bitly campaign analytics

Bitly Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Bitly

1 - 5 of 1,284 Reviews

Sharilee

Marketing and Advertising, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2023

Keep It Short With Bitly.

User Profile

Nadish

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Bitly is the best url shortly shortening service even with free account

I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

PROS

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

CONS

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Reasons for switching to Bitly

Because I found Bitly much more user friendly and has more features as compared to TinyURL

Shaileshkumar

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2022

Trusted and Worthy URL Shortner Software I have seen throughout My life.

Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.

PROS

If you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.

CONS

It has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.

Reason for choosing Bitly

I come to know different sources that Bitly is good for business performance.

Reasons for switching to Bitly

Once my shortened link was not working when I was promoting my high ticket product with paid method.

Joe

Retail, 2-10 employees

Used less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed August 2020

Does the job, but shady sales tactics

Everyone remembers bit.ly when Twitter made it popular back in the day. It's too bad a cool brand has devolved into sleazy sales tactics like this.

PROS

I like that it can scale. Have created hundreds of thousands of custom links to send through our app. I don't look at the analytics but they seem sufficient. Their UI is a bit dated, but I never log in and only use their API.

CONS

I initially paid bit.ly $4000 for an annual license and signed the purchase order. All was fine and I happily used their API for 9 months. But buried in their PO is a link to a 4-page google doc (yes, a google doc). And buried in the fine print in the google doc is a term that I have to give them 90 days heads up if I did not want the contract to automatically renew. Guess what email I get as soon as the 90-day window is up? Yep, the gotcha clause on this google doc (which I never signed). The email started out nicely with "I hope all is well with you with everything going on in the world." (btw, what's going on in the world is a pandemic, raging wildfires and evacuations in the Bay Area, etc). And then quickly referred to this a "legal matter" for not giving them 90 days heads up that I will not renew. Incredible. I told her I'm not going to renew. I guess I'll be hearing from their lawyers. A week later, it's an email that says she talked to her manager to work out a "concession" to let me have net-60 instead of net-30 terms, lol. I quickly called my credit card company to issue a stop payment on this vendor. There are plenty of other hosted and on-prem URL shortening services out there, including DIY ones that take less than 2 hours to install on your own AWS host. I was happy to keep bit.ly around as a backup and renegotiate my contract for that purpose, but their shady sales practices and gotcha clauses have left a very bad impression on me.

Julia

Design, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed May 2024

Good for making links more aesthetic

PROS

I loved that I can shorten up my links because people care about what is aesthetically pleasing now a days.

CONS

I dislike it because after a few times using it I had to pay for it. But that is to be expected.