About Bitly

Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches.

Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs.

Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party ap...


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Supported Operating System(s):

780 Reviews of Bitly

Average User Ratings

Overall

4.78 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(644)

644

4 stars

(132)

132

3 stars

(18)

18

2 stars

(2)

2

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 780 results

July 2021

User Profile Picture

Qamar from Aviation Authority

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Airlines/Aviation

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2021

Bitly is more than a weblink shortener

It's an immense pleasure for me to be a part of Bitly's platform. It's an intelligent tool and takes less time to shorten URLs. I am enjoying its features.

Pros

I always got frustrated to send someone a lengthy web link, and then I started using Bitly, which resolve this issue. Just paste your link on Bitly, and get it short. That's what I created using Bitly, but I found so many other cool features available on Bitly. It provides branded links and customization along with custom domain essentials as per the payment plan. Bitly supports companies shine by transforming their relations into authoritative tools for marketers and customer care units. Bitly also provides custom links, which replace 'Bitly' with our selected domain name, making our links constantly familiar across networks. It's a fantastic platform, which is essential for data and analytics for better brand management.

Cons

Bitly has a free version, but it has minimal features if someone wants to use all its features, comprehensive guidelines are required. Despite this, it works well.

Reasons for Switching to Bitly

It provides links to shorten your URLs, instead doing this job directly.

December 2019

Nathan from Best Practice Medicine

Company Size: 11-50 employees

Industry: Hospital & Health Care

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

December 2019

Shorter the better

Excellent software tool. Simple, helpful, and a key tool for any savvy marketer.

Pros

We use bitly in all kinds of contexts. Putting long links in Youtube descriptions, for example, takes up way too much space, so using bitly is perfect--and a better experience for the user. We've also used it in the classroom when teaching and training. We give the students a bitly link on the white-board to go to for key online information or to review the training. Makes things easier for our clients and us!

Cons

The links seem to be case sensitive, which isn't made clear when you set the links up. Be aware of this when you create links people may need to type into their phone/laptop (like links you put on physical marketing materials). People will probably not type in the various capital letters you put in your link and your link may not work. All that said, it's very simple and works. And it's free!--for most of the basic stuff, anyway. Using "bitly" may not always be a great branding option for your link needs--but that's where the paid version will help you create branded links to your heart's content.

Reasons for Choosing Bitly

Hubspot has a link shortening tool we often use in our social media efforts, but I find bitly faster and easier to use on many occasions when working away from the hubspot platform.

October 2021

Tina from Fantasybooksland

Company Size: 2-10 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

October 2021

Very useful link shortener

I use Bitly both to shorten links and to keep track of the clicks I get. It's an awesome tool. I'm really glad it exists.

Pros

It's super easy to sign up for a free account and start making your long links short. It's also awesome that you can customize the back half of the link so that people have an idea where your short link will lead them to. It's also awesome that it keeps track of the number of clicks your links had, and it also shows from what country the clicks were from. The paid version offers plenty of good features like customizing the first half of the short link or changing the landing page for certain links.

Cons

The customization of the back half of the link is case-sensitive, so if you make a link with a capital letter and then you share with people, say, offline, on printed promotional material, then some people who don't enter the link with the capital letter will not land on your desired landing page. But it's not a big deal. The solution is easy if you keep the links lower case. The number of clicks doesn't show how many clicks were made by the same person. I also wish they had some features that were available as a one-time payment not recurring monthly.

June 2020

Gaurav from Gordon Food Service

Company Size: 1,001-5,000 employees

Industry: Food & Beverages

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

2.0

Functionality

3.0

June 2020

Intuitive URL Shortening Tool with Analytics

I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

Pros

I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

Cons

Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

September 2021

User Profile Picture

JAZE from PoohdingWear

Verified Reviewer

Company Size: 2-10 employees

Industry: Architecture & Planning

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

2.0

Customer support

4.0

Functionality

5.0

September 2021

Shorten URLs With Bitly, Quickly!

I think I am going to stick to the free plan for future use. It is still viable to use their service but since it's just for part-time affiliate marketing, that Basic paid plan seems like a bit of an overkill for me now.

Pros

On the Bitly dashboard, I can not only monitor the links I've created, but I can actually see how many times a link has been clicked as well as who may have referred my link to get clicks which is great if you're into gathering stats like that.

Cons

From doing in depth research, it seems as though I am better off buying my own domain for the price I am paying on their Basic plan. I could set up Google Analytics to gain all those reports they give me and still walk away with a bit of a saving to be quite honest. So maybe the subscription fee shouldn't be too high.

Reasons for Choosing Bitly

Bitly in my opinion is the original URL shrinker so I thought it would be best to test their service out first.