Bitly

RATING:

4.8

(1273)

About Bitly

Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches. Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs. Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party applications su...

Bitly Pricing

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request

Starting price: 

$35.00 per month

Free trial: 

Not Available

Free version: 

Available

Bitly campaign analytics

Bitly Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Bitly

1 - 5 of 1,270 Reviews

Sharilee

Marketing and Advertising, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2023

Keep It Short With Bitly.

User Profile

Qamar

Verified reviewer

Airlines/Aviation, 5,001-10,000 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Bitly is more than a weblink shortener

It's an immense pleasure for me to be a part of Bitly's platform. It's an intelligent tool and takes less time to shorten URLs. I am enjoying its features.

PROS

I always got frustrated to send someone a lengthy web link, and then I started using Bitly, which resolve this issue. Just paste your link on Bitly, and get it short. That's what I created using Bitly, but I found so many other cool features available on Bitly. It provides branded links and customization along with custom domain essentials as per the payment plan. Bitly supports companies shine by transforming their relations into authoritative tools for marketers and customer care units. Bitly also provides custom links, which replace 'Bitly' with our selected domain name, making our links constantly familiar across networks. It's a fantastic platform, which is essential for data and analytics for better brand management.

CONS

Bitly has a free version, but it has minimal features if someone wants to use all its features, comprehensive guidelines are required. Despite this, it works well.

Reasons for switching to Bitly

It provides links to shorten your URLs, instead doing this job directly.

Shaileshkumar

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2022

Trusted and Worthy URL Shortner Software I have seen throughout My life.

Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.

PROS

If you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.

CONS

It has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.

Reason for choosing Bitly

I come to know different sources that Bitly is good for business performance.

Reasons for switching to Bitly

Once my shortened link was not working when I was promoting my high ticket product with paid method.

MIKE

Construction, 201-500 employees

Used daily for less than 6 months

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

5

Reviewed March 2024

ZERO Customer Service / No Refund after 2-Days of Use

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying for it. VERY FRUSTRATED. NO Grace Time to evaluate/use.

PROS

Practically very useful, everyone I know uses it.

CONS

Tried to create custom urls - the only way to test it was to upgrade

Heejin

Non-Profit Organization Management, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

2

FUNCTIONALITY

5

Reviewed December 2023

Simple, quick, and easy

PROS

Bitly's free plan allows you to shorten a certain number of links per month (I think around 10?) This is sufficient for most people but for organizations or companies who need more links, you would need a paid plan. The paid plans start at $8 which I think is quite reasonable. In the world we live in now, you really can't live without link shorteners and bitly makes it simple to use and easy to track.

CONS

First, I wish there was an easier way to sort the links you make in your bitly account. I believe there's a way to use tags but when you start having nearly 100 links in your account, having folders would be handy. Secondly, the paid plans of Bitly offer UTM builders, which I've never really been able to figure out. Namely, what's the difference between UTM builders and just making more and more links, especially if 100 are already covered under the smallest plant? This however is just a personal issue as I just don't understand the full potential of UTM builders.