About Hotjar

Hotjar is a cloud-based customer experience management platform designed to help small to large businesses track and analyze visitor's click, tap or scrolling actions across the website using heatmaps. Marketing professionals can anonymously view user sessions and identify usability issues based on navigation patterns.

The solution allows employees to replay sessions, add tags to recordings, prepare notes, and share them with team members. Marketers can set up custom behavioral triggers while creating surveys, launch them on the site or send invitation links to consumers and collect feedback. Visitors can also leave visual feedback on the site, enabling professionals to monitor sentiments across pages.

Hotjar offers int...


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Supported Operating System(s):

Web browser (OS agnostic)

400 Reviews of Hotjar

Average User Ratings

Overall

4.66 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(280)

280

4 stars

(109)

109

3 stars

(12)

12

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 400 results

August 2019

User Profile Picture

Akande from Hunter Industries

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

HotJar is an awesome tool for studying websites and optimizing!

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Reasons for Choosing Hotjar

Primarily I was familiar with HotJar so it was an easy choice.

Response from Hotjar

Replied August 2019

Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex

December 2019

Trevor from Disruptive Advertising

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

December 2019

Must have for qualitative research

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Reasons for Choosing Hotjar

At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites.

Response from Hotjar

Replied December 2019

Hey Trevor, thanks for the review! Super to hear you're getting a lot of value from Hotjar. You can get unlimited heatmaps on our plus and business plans. You can find more information here https://www.hotjar.com/pricing Thanks again, Denis from the Hotjar team

October 2021

Aniket from Zersent

Company Size: 2-10 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Functionality

5.0

October 2021

We use Hotjar to manage customer experience

Overall, Hotjar is a great tool to get necessary insights about customer use and journey.

Pros

The heatmap feature is critical and is something we use daily. The ability to quickly visualize how our website is being used is critical to refine it.

Cons

The level of data given about visitors can sometimes be a little lacking when compared to other competitors.

August 2019

User Profile Picture

Ioana from TourRadar

Verified Reviewer

Company Size: 201-500 employees

Industry: Leisure, Travel & Tourism

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

August 2019

Great little tool for starting your UX research

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Reasons for Choosing Hotjar

Value for features.

Response from Hotjar

Replied August 2019

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

August 2020

Saalim from Saalim Tahir

Company Size: 1 employee

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

August 2020

I Like HotJar to Track my User

Overall my rating to Hotjar is 9 out of 10.Really its very helpful tool.

Pros

Hotjar is hottest tool, that help me to see what my user are doing with my website. It is very easy to integrate using google manager or directly paste the code. One of the best thing in HotJar is Heatmaps it shows me which part of my website are working well.

Cons

Yes, Due to GDRP guidelines to do not shows data of text fields, also Its form tracking system is not working with Angular-Js website.

Reasons for Switching to Hotjar

Hubstaff shows data of Input fileds like input text or text area.