--- title: "Wistia Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wistia. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wistia is a good fit for you!" source_url: "https://www.softwareadvice.com/video-hosting/wistia-profile/reviews/" page_type: "reviews" language: "en" --- [Home](https://www.softwareadvice.com/) / [Video Hosting Software](https://www.softwareadvice.com/video-hosting/) / [Wistia](https://www.softwareadvice.com/video-hosting/wistia-profile/) / Wistia Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/video-hosting/wistia-profile/) Reviews [Alternatives](https://www.softwareadvice.com/video-hosting/wistia-profile/alternatives/) # Wistia User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 172 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.6/5 - Value for money: 4.3/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 126 reviews (73%) - 4 stars: 39 reviews (23%) - 3 stars: 7 reviews (4%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Simplicity in creating videos with tons of enhancements and measurements. - You can host videos in channels or projects, with channels providing a great public-facing playlist. - I also love how it integrates with Marketo ### Most mentioned cons - Editing feature is difficult to use and limited to snipping videos. - There are some functionality limitations and can't edit videos within the system. - I started with Wistia in their very early stages (I guess it was about 200 € / year) but then they raised prices, and raised prices so after some time I quit). ## Wistia customer reviews Showing reviews 1-25 of 172 (page 1). ### A powerful solution for video content creators - Overall rating: 5/5 - Reviewer: Yann I. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When I organized a virtual summit, I spent some time looking into platforms for hosting video content and I came across Wistia over, and over, again. It was a familiar name to me because many people in my space used it, so I decided to give it a try. I have to say that out of everything Wistia does, the one thing I think really sets the platform apart it its video player and how it empowers Wistia users. Aside from the look of the player, which you can really make match your branding colors, you can decide what features to include (and exclude) from the player, and decide what happens once a video is finished. Plus, you can set the privacy settings when it comes to your videos so that they can be embedded only on domains you pick, anywhere on the internet or nowhere at all other than on your Wistia channel. This is ideal especially if you sell video content, like in the case of a video course, virtual summit or digital workshop. #### Cons The one thing I was a big fan of, when it comes to Wistia, was the fact that the pricing was tied to the bandwidth. I know that this isn't something that's unique to Wistia but isn't necessarily ideal. Basically, the more people watch your video content, the more bandwidth is used and the higher your Wistia membership invoice is going to be... --- ### Wista > all others - Overall rating: 5/5 - Reviewer: Jay M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been amazing so far #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I loved most about this what is the moving GIF animations that it allowed us to have for our videos which are very engaging it's what caught my attention right away. #### Cons It's a little expensive being $100 a month for smaller agencies or developing SMBs. It's also very limited editing software but I understand if this is not an editing tool. #### Reasons for choosing Wistia Price #### Reasons for switching to Wistia Overall better software --- ### Some good features but let down by lack of tracking on social and adverts on premium videos - Overall rating: 3/5 - Reviewer: ⭐️John S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2019 - Review source details: This review was submitted organically. No incentive was offered We wanted a way to track video stats across social and our landing pages but that just isn't possible with Wistia. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros Easy to understand and use. The software is fairly well documented if a little contradictory in places. #### Cons Cannot track any of the statistics on social media. The back end is quite buggy. Some of the customization features do not work on Social Media or with embedding at all. They advertise on premium member videos. Right clicking beings up an link to their sales page. --- ### Hands down the only way to Host Videos! - Overall rating: 5/5 - Reviewer: Nicholas B. - Verified reviewer: Yes - Industry: Media Production - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. From the first time, I logged in, to the most recent time I uploaded a video and then forwarded the URL to a co-worker so they can use it in their workflow. This software is incredible. The company is engaging and offers inspiring posts to their customer base and their User Community is fantastic. I appreciate the services this product provides and can't wait to see where things go for them in the future. Keep up the incredible work! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Can I say everything? Ok if not... I guess the thing I like most about this software is how simple it is to use the product. #### Cons The only thing that could possibly improve is adding the ability to add a custom play button. I completely understand the reason why it doesn't exist and I only can say this because I've had to listen to colleagues bellyache about it. --- ### Great but expensive - Overall rating: 5/5 - Reviewer: Andrew Jude S. - Verified reviewer: Yes - Industry: Education Management - Company size: Self-Employed - Product usage: Used monthly for less than 2 years - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Wistia is a very good software. I've never had any problem using it and sharing my videos with my clients. I wish it was more affordable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Wistia is a very beautiful, powerful and feature rich software. I love the analytics and the customization features. I've hosted a few videos there and shared links with my clients. They always ask me what video hosting service I am using. #### Cons It's over my price range. I wish it were more accessible. But I like that they offer a free service even though it's limited. --- ### Wistia really changed how I edit and stream my videos, no downtime at all! - Overall rating: 4/5 - Reviewer: Rono K. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used monthly for less than 6 months - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered Wisti did come through when I needed a video to fromote a freelance gig, thanks for that #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love how Wistia allows me to smoothly stream my videos and I am able to curate my content thanks to their analytics feature. #### Cons To an individual user, Wistia can be a little expensive. --- ### Great for Data - Overall rating: 5/5 - Reviewer: Eddie M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I enjoyed the data perspective from the content that I was publishing. Wistia enables you to see where people were dropping off as well as how many times someone was viewing a piece of content. This quickly helped us find where we needed to make updates and adjustments. #### Cons At times it wasn't 100% intuitive, but after some playing around I was able to figure it out. Wistia has come a long way from where it once was. #### Reasons for choosing Wistia Price and support. --- ### Everything about these guys is AMAZING! - Overall rating: 5/5 - Reviewer: Marcos G. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. creativity, commitment, ease, communication, collaboration, sharing, efficiency, productivity, improvement, fast streaming, very good support, continuous learning #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their product is the best! One of the best things is how fast the video load on any device. Besides that I love how much effort and compromise they put into supporting, teaching and sharing knowledge! #### Cons Not long ago they changed their charging structure and that affected our processes a lot, but still.. they are worth it! --- ### Wistia is great for embedding video on your site and the stats are excellent - Overall rating: 5/5 - Reviewer: Bill C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. All of our company videos are stored and organized on Wistia and embedded on our website. This includes webinar recordings. Biggest benefit for us is a branded video experience on our website without distractions of other brand logos on the video player. I would give Wistia a higher rating if videos shared better on social channels. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros If you want to embed videos on your site so that they blend in wiht your brand/web experience, Wistia is a top choice. And if you want details on usage / viewing stats Wistia is also top notch. We use Wistia for our company videos and also for client work for eLearning projects. It is easy to segregate videos by project so organizing videos is easy. And videos always look great on our website. The viewing stats are also excellent. We know which videos get watched the most but also when during videos people stop watching and what viewer engagement is. This is helping for us deciding how to improve our videos. #### Cons Wistia videos don't share well on social channels. I would not pick Wistia if your main goal is to share on social...use YouTube for that. --- ### Love Wistia - Overall rating: 5/5 - Reviewer: Ashley N. - Verified reviewer: Yes - Industry: Computer Networking - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saves money and time! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I have been using Wistia for years and bring it with me to every company I join. It's one of my favourite marketing tools. The cost is amazing for the features and compared to other video hosting companies the cost can't be beat. I love how they keep the platform simple and easy to use. They continually push out new features to make the platform better. Oh the videos they produce themselves are awesome and helpful! #### Cons None - once you try it out you will be hooked to! I have never needed to use the customer support team so I am not sure how good or bad they are. --- ### Wistia is the best business video platform for growing leads and engaging contacts - Overall rating: 5/5 - Reviewer: Joshua R. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered Overall Wistia has been a wonderful asset for us and has helped us develop a quality system for capturing, engaging and evaluating leads. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The webinar tool in Wistia offers a new way to host webinars and capture leads in a way that feels modern, unlike many other webinar tools that seem outdated. The ability to see where your videos are embedded is super helpful too as well as the video analytics to see how your content is performing. #### Cons It can be difficult to migrate content from channel pages to your regular library since they maintain a different URL structure. The options for webinar sign ups also don't allow full customization of fields to align with our HubSpot fields. --- ### Great for an enrichment of user behaviour on video content - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall - very positive! it's a simple tool with a huge impact on the engagements of users. so we're still using youtube videos for integrated traffic on the site whereas Wistia is used in a more strategic way on the site / landing pages and with deeper video content that relate to the later stages of the buying cycle to add scoring to the overall prospect. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros 1) using wistia to enrich the customer journey's data in understanding their overall engagement is really great. Wistia's API is really easy to use and integrates with other MA tools which allows you to get a better understanding of the scoring / engagement of a prospect in their overall buying cycle (while providing info such as watch time, play rate, engagement rate ...) #### Cons the design of the player is not fully customisable which is not always ideal for admins / marketers if you're trying for it to fit in a very slick way with your site / landing page --- ### User friendly with tons of functionality - Overall rating: 5/5 - Reviewer: Chelsea L. - Verified reviewer: Yes - Industry: Renewables & Environment - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This is a company doing it right. They have really great training materials, both about how to use the product itself and industry best practices to help you build a video strategy. The customer service was very responsive and flexible. The user interface was so visual and intuitive to navigate, which is important to me in video hosting platforms since I check analytics and details often. The ability to customize the player, add hyperlinks and forms directly into the videos, and track click rates of links are all really valuable tools for video marketing . #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The myriad of features to help with video marketing tactics are amazing. My favorites were the ability to gate content partway through a video- let someone watch 1 minute for free, and if they want to watch the rest they input an email address. The different options for customizing end cards and adding links to the final screen of the video are very useful, and the option to code and style buttons was a really nice extra feature. All of the analytics screens are very robust with the amount of detail you can drill down to, and it's really easy to navigate through all the screens. #### Cons Sadly I switched companies and have to use a different platform now, so all I remember is how much more I liked Wistia and can't recall any major issues. --- ### Wistia gets the right job done - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Just great value for the cost. Nicely scoped service/product. You get just what you need to get the job done. There is little fluff. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great to post videos and integrate with Wordpress site Analytics get the job done Easy to use to get the job done, not many extra whistles now, which is great Like the company, blog posts are helpful and public betas #### Cons Embed styles could use more details on how to do them Embedding could use more data on performance, I had to learn the best way through trial and error --- ### Good Platform for Marketers Using A Lot of Video - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I really like the video view analytics that you get from Wistia. It provides a lot of really good insight to where users are falling off and how long people are viewing. I also like the ability to add CTAs into the video to drive additional content views and conversion. #### Cons To take full advantage of Wistia as a tool, you really need to be producing good quality videos and driving a lot of views. If you don't have a lot of views, the data will be more anecdotal than truly representative of what a larger audience will do. Focus on building your audience first, then use a sophisticated tool like this. --- ### Wistia Rocks! - Overall rating: 5/5 - Reviewer: Aaron B. - Verified reviewer: Yes - Product usage: Used unspecified for unspecified - Reviewed: January 2012 - Review source details: This review was submitted organically. No incentive was offered Wistia offers our company all the necessary features the other platforms couldn't deliver on, and goes beyond our expectations for a video hosting solution. Wistia plays a major role in the everyday operations of our business. We've worked directly with Viddler, Kaltura, Ooyala and one of our major clients uses Brightcove. None of these Platforms compare in terms of functionality, API, and overall ease of use. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 #### Pros We went through many, many video platforms in the years before we began using Wistia. Now we've been using Wistia for almost a year, and we're not looking back. Wistia is more of a Project Manager than a mere Video Platform, and this is the greatest overall benefit we've realized. The ability to manage our clients as well as our videos is an indispensable feature provided by Wistia. #### Cons Not many - but in the interest of balance, we'd love to have Watermarks/Bugs - need this. Projects listed alphabetically, especially when searching - we have over 100 clients in Wistia - would love to see them sorted alpha instead of by date added. Different email addresses for different projects for ticketing. IE - project clients go to one ticketing board (for us), webcasting clients go to another email address, and thus board for us. As you can see - NOT ONE Con for core usage. We LOVE Wistia! --- ### Wistia review - Overall rating: 4/5 - Reviewer: Jawad C. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered Wistia allows us to create videos for our companies very easily #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros For the creation of my corporate videos, I use Wistia and I've never been disappointed with them. #### Cons In fact, the software works very well without any difficulty or problem --- ### Video hosting tool - Overall rating: 5/5 - Reviewer: layal E. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Used Wistia to host and manage videos in one place. Also used it to integrate with Hubspot. #### Cons There's nothing I dislike about Wistia. Never had any issues at all. --- ### It is a tool that allows you to add videos to marketing campaigns. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used other for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a platform it allows you to define who will see your videos or not, as well as the time they connect with your multimedia content, the time they spend on your page. #### Cons Wistia has fulfilled our needs for content placement in support of our marketing campaigns, so far we have not had any major problems, however they have a help center to support the user if necessary --- ### Best Video Hosting Option EVER - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This has helped the video portion of our training program get off the ground and provide stats that we can use to improve our product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super simple. Great stats. Easy to embed. Overall 10/10 #### Cons n/a - It does everything I need it to do. --- ### We love Wistia, but wish it worked for our industry - Overall rating: 4/5 - Reviewer: Ginger J. - Verified reviewer: Yes - Product usage: Used weekly for less than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's super easy to use, the customer support and the content Wistia pushes out is great. We don't really have a lot of complaints. #### Cons We left a competitor to Wistia as we thought that Wistia would help us get more SEO juice out of our videos. Turns out, this won't work for our industry, which is disappointing. I believe we are paying more for this feature. Such a bummer! --- ### The top video hosting platform- they even have an awesome extension - Overall rating: 5/5 - Reviewer: Aaron K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Wistia makes hosting videos so easy. Managing the videos in the cloud makes it easy to find what you are looking for, and sharing the videos onto your website or portal is extremely easy as well. For the past year or so, my sales teams have been using their soapbox extension. This allows us to create videos from our desktop and share them with customers. An extremely personable way to share short product explanations and videos with customers. #### Cons Wistia has changed the way they charge for starage of content. I liked their old plan better, but their new plan seems to be working well. --- ### Makes your content more efficient - Overall rating: 5/5 - Reviewer: Igor G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros First of all Wistia has a free version, which is great for new and small businesses. Second, it works great and give you so much more management options than youtube. If you're a business and deal with vide I recommend checking it out. #### Cons Not a product's fault, but it's hard to compete with YouTube for organic traffic --- ### Wistia just makes video easier. - Overall rating: 5/5 - Reviewer: Sydney J. - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We're loving Wistia because the video players are sharp looking and easily customizable with color, buttons, etc. Whether I'm putting a video on a page highly trafficked on mobile and need a smaller play button, on a blog post where the color blue goes with the theme, or on a product page where I need the display frame to be just as gorgeous as our photo set, Wistia makes it easy. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy, organized, SEO friendly, Trackable #### Cons Video organization and seo setup can be confusing --- ### Loved wistia but switched to another software after prices were raised and raised - Overall rating: 5/5 - Reviewer: Sandra H. - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use, easy to integrate and implement on website and other marketing software. Clean dashboard, where I could find everything. I also liked to have a customizable player and the option to decide who can see what. #### Cons I started with Wistia in their very early stages (I guess it was about 200 € / year) but then they raised prices, and raised prices so after some time I quit). ## More reviews [Next reviews](https://www.softwareadvice.com/video-hosting/wistia-profile/reviews/?page=2) --- Wistia Reviews, Pros and Cons - 2026 Software Advice