Pictory

RATING:

4.7

(107)

About Pictory

Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity. Pictory enables organizations to add text to videos using audio, edit captions and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management and more. Pictory allows users to expo...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Pictory Pricing

Pricing starts with $19 per user per month billed annually and scales with the duration and requirements.

Starting price: 

$29.00 per year

Free trial: 

Available

Free version: 

Not Available

Pictory text input
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Pictory Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Pictory

1 - 5 of 107 Reviews

Anonymous

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed March 2024

Pictory Review: Really great for turning text into video!

User Profile

Matthew

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Many Use Cases

Fantastic product! I am very impressed.

PROS

I like that it replaces many of the other software in my workflow. I don't need an Otter.ai subscription anymore or a Descript subscription. It fills those gaps. It also has an AI video creator that lets me create many videos for social media based on my existing blog content.

CONS

I wish there was more control in the Script to Video portion of the program to edit the subtitles. As an example, it could decide to put "The Weber BBQ grill is the best on the market. We thought that it..." on one line. I might want to split it at the period and put the "We thought that it..." on the next line, but it's very time-consuming to do this now. The other thing I think needs improvement is a voiceover for the entire video and not just on a scene-by-scene basis. I would like both options.

Reasons for switching to Pictory

Pictory does what Otter.ai does, and a whole lot more!

Vendor Response

Hi Matthew! It's great to hear that Pictory is optimizing your software tools in terms of time and cost. Thank you for your feedback about the Script to Video editing and voiceover options. We'd love to hear more detailed suggestions at https://feedback.pictory.ai/roadmap. Also, consider joining our Facebook group at https://www.facebook.com/groups/863439644603943 to connect with other users. Your insights help us improve! Thanks for your support.

Replied December 2023

Michael

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

The Fastest Video Production Tool on the Planet!

They have a great Facebook group and they roll new features all the time!I love getting a Pictory update email and seeing what new cutting edge features they released and watching the really helpful tutorial videos that always accompany the new features.It is so easy to use. There is zero learning curve. It has made me so much more presentable via video because I typically use a lot of filler words like umm, so, right?, etc. Pictory deletes these with the flip of a toggle. I feel so much more confident with my video content because of these features.

PROS

Being able to cut out text from transcription of my recording and the video deleting that exact scene instantly is so amazing. It save soooo much time.

CONS

I'd love to see them amp up their folders / video organization system. It is a little tough to navigate your files at a glance and I'd love a sub folder feature.

Reasons for switching to Pictory

Pictory is better priced for what you get.Invideo and Canva are basically the same. Pictory has editing tools that no other software has to my knowledge.

Vendor Response

Hey Michael, glad to know Pictory is helping you create confident, efficient video content! Your input on improving our folder organization is noted and valuable. Feel free to share more ideas at https://feedback.pictory.ai/roadmap. Thanks for being with us!

Replied December 2023

Rajat

Consumer Services, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed January 2023

Beware! They are a bunch of thieves!

CONS

EVERYTHING! Horrible! I bought a subscription. After I bought a subscription, I cannot log in at all! It keeps saying, "Subscription not found." I tried to contact support and they have NOT been helpful at all. They take your money but don't give you any support. They are happy to take your money but don't provide any support!

Vendor Response

Hi Rajat, we're really sorry to hear about your negative experience. It's important for us to address your concerns promptly. We'd like to understand more about the issues you faced and work on resolving them. Please contact us directly at support@pictory.ai so we can assist you further.

Replied December 2023

Ursulla

Writing and Editing, 1 employee

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

5

Reviewed February 2024

I absolutely love and recommend Pictory

I absolutely love it. I even asked them to be an affiliate because I wish to recommend it for all my subscribers and followers.

PROS

I like how easy it is to turn my articles into video. The overall selection of videos is good, and the realistic voices are quite good.

CONS

I would like it to have an option to place the whole music as "main character", for background music and subliminal affirmations kinds of video. The "main character" for now, is the text/voiceover, so I need to come up with some tricks to come around it, like repeating the same video many times to fill the music length.

Reasons for switching to Pictory

I still use Canva for graphic designs, but not for videos anymore. It was tiring and it took me a lot of time to find the best stock videos.

Vendor Response

Hey Ursulla, So glad you're loving Pictory for turning articles into videos. Appreciate the feedback on wanting more control over music in your projects. It's awesome you're recommending us as well. Thanks for choosing us over Canva for your video needs. For any suggestions or help, feel free to hit us up at support@pictory.ai

Replied February 2024