Pictory

RATING:

4.7

(121)

About Pictory

Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity. Pictory enables organizations to add text to videos using audio, edit captions and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management and more. Pictory allows users to expo...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Pictory Pricing

Pricing starts with $19 per user per month billed annually and scales with the duration and requirements.

Starting price: 

$29.00 per year

Free trial: 

Available

Free version: 

Not Available

Pictory text input
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Pictory Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Pictory

1 - 5 of 122 Reviews

Anonymous

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed March 2024

Pictory Review: Really great for turning text into video!

User Profile

Matthew

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Many Use Cases

Fantastic product! I am very impressed.

PROS

I like that it replaces many of the other software in my workflow. I don't need an Otter.ai subscription anymore or a Descript subscription. It fills those gaps. It also has an AI video creator that lets me create many videos for social media based on my existing blog content.

CONS

I wish there was more control in the Script to Video portion of the program to edit the subtitles. As an example, it could decide to put "The Weber BBQ grill is the best on the market. We thought that it..." on one line. I might want to split it at the period and put the "We thought that it..." on the next line, but it's very time-consuming to do this now. The other thing I think needs improvement is a voiceover for the entire video and not just on a scene-by-scene basis. I would like both options.

Reasons for switching to Pictory

Pictory does what Otter.ai does, and a whole lot more!

Vendor Response

Hi Matthew! It's great to hear that Pictory is optimizing your software tools in terms of time and cost. Thank you for your feedback about the Script to Video editing and voiceover options. We'd love to hear more detailed suggestions at https://feedback.pictory.ai/roadmap. Also, consider joining our Facebook group at https://www.facebook.com/groups/863439644603943 to connect with other users. Your insights help us improve! Thanks for your support.

Replied December 2023

Michael

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

The Fastest Video Production Tool on the Planet!

They have a great Facebook group and they roll new features all the time!I love getting a Pictory update email and seeing what new cutting edge features they released and watching the really helpful tutorial videos that always accompany the new features.It is so easy to use. There is zero learning curve. It has made me so much more presentable via video because I typically use a lot of filler words like umm, so, right?, etc. Pictory deletes these with the flip of a toggle. I feel so much more confident with my video content because of these features.

PROS

Being able to cut out text from transcription of my recording and the video deleting that exact scene instantly is so amazing. It save soooo much time.

CONS

I'd love to see them amp up their folders / video organization system. It is a little tough to navigate your files at a glance and I'd love a sub folder feature.

Reasons for switching to Pictory

Pictory is better priced for what you get.Invideo and Canva are basically the same. Pictory has editing tools that no other software has to my knowledge.

Vendor Response

Hey Michael, glad to know Pictory is helping you create confident, efficient video content! Your input on improving our folder organization is noted and valuable. Feel free to share more ideas at https://feedback.pictory.ai/roadmap. Thanks for being with us!

Replied December 2023

Robert

E-Learning, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed February 2023

Do not waste your money or your time

Horrible, don't waste your time or money

PROS

Easy to upload written content to make into video

CONS

Voiceover does not work, customer service is unable to assist and it takes several attempts to get a response. Technical support can not fix issues and they just emailing to stall in requested refunds.

Reason for choosing Pictory

Good marketing but horrible service

Vendor Response

Hello Robert, we're truly sorry to hear about your negative experience with Pictory. Addressing your concerns is our top priority. We would appreciate the opportunity to discuss this further and make things right. Please contact our support team at support@pictory.ai so we can help.

Replied December 2023

DAVID A

Online Media, 1 employee

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed February 2024

Fantastic Software Tool for Creating YouTube Videos

Overall, I love this software. It makes it very easy to create wonderful videos.

PROS

I really love the great job you and your team have done on creating a wonderful platform on which to create amazing videos. I have a new YouTube Channel called "Poetry in Motion" (see link below). So far, I have created 88 YouTube videos and YouTube shorts that "bring to life" some of the many poems I have written. I started this channel about 4 weeks ago, and already I have over 17,000 subscribers. I love the number of videos that I have to choose from in your video library, and the choices of background music are awesome. Your AI voice library is great, but I do wish you offered more Eleven Labs options.

CONS

There seem to be some "bugs" in the logic that controls frame lengths. When I make a change to the length of a given frame, the software seems to change the length of other frames. Also, when I position the cursor on a given frame, and then go to the video library to select a scene, the position of the frame I originally selected is changed to another frame. I have to always double check which frame I am on.

Vendor Response

Hi David, Great to hear about "Poetry in Motion" and how Pictory has been part of your journey. Hitting over 17,000 subscribers in just a month is seriously impressive! Keep up the great work with your videos, and thanks for sharing your journey with us!

Replied February 2024