# CTM Software Reviews, Demo & Pricing - 2026 > Review of CTM Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/voip/calltrackingmetrics-profile --- [Home](https://www.softwareadvice.com/) / [Call Tracking Software](https://www.softwareadvice.com/voip/call-tracking-comparison/) / CTM Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/)[Alternatives](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/alternatives/) # CTM 2026: Benefits, Features & Pricing Wondering if CTM is right for your organization? Our Call Tracking Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview CTM 4.7 [(158)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Pricing Starting at $79.00 per month ### About CTM CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes. The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data. The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features... for agencies managing client accounts. Wondering if CTM is right for your organization? Our Call Tracking Software selection experts can help you in 15 minutes or less. ## CTM User Interface ## Popular CTM Alternatives Main Product CTM 4.7 [(158)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.50Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [800.com](https://www.softwareadvice.com/voip/800-com-profile/) 4.7 [(336)](https://www.softwareadvice.com/voip/800-com-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.61Value for money - 4.66Customer support - 4.62Functionality Pricing Starting at $23.00 per month Get Price Alternative Product [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/) 4.6 [(918)](https://www.softwareadvice.com/product/2683-Nextiva/reviews/) Ratings Breakdown - 4.54Ease of use - 4.53Value for money - 4.54Customer support - 4.55Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [JustCall](https://www.softwareadvice.com/call-center/justcall-profile/) 4.1 [(224)](https://www.softwareadvice.com/call-center/justcall-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.13Value for money - 4.13Customer support - 4.07Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [smrtPhone](https://www.softwareadvice.com/voip/smrtphone-profile/) 4.7 [(67)](https://www.softwareadvice.com/voip/smrtphone-profile/#reviews) Ratings Breakdown - 4.75Ease of use - 4.64Value for money - 4.60Customer support - 4.51Functionality Pricing Starting at $75.00 per month Get Price Alternative Product [Five9](https://www.softwareadvice.com/call-center/five9-profile/) 4.2 [(483)](https://www.softwareadvice.com/call-center/five9-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.02Value for money - 4.32Customer support - 4.11Functionality Pricing Starting at $119.00 per month Get Price ## CTM Pricing and Plans Starting price: $79.00 per month Free Trial Free Version Marketing Lite $79.00 usage based, per month Plan includes: - Attribute calls and texts to their source - Standard call recording, forwarding, and IVR routing - Manually score, convert, and tag calls - Easy-setup integrations with Google and Microsoft - Access to knowledge base, training center, and ticket hub Marketing Pro $179.00 usage based, per month Plan includes: - Agency-friendly with white label options & included sub-accounts - FormReactor® to build and track web forms - AskAI powered by ChatGPT - Triggers to automate custom lead workflows, scoring, & analysis - Premium marketing integrations including Google Ads, GA4, and Hubspot - API access and developer resources for a fully customizable solution - Enhanced security and HIPAA/GDPR compliance - Full access to live support from product experts Sales Engage $329.00 usage based, per month Plan includes: - Customizable softphone to power inbound and outbound teams - Engage your pipeline over voice, text, chat, and form - Smart Dialer and advanced outbound technology - Advanced skills and weight-based routing - Dynamic call scripts and live coaching tools - Real-time dashboards and team performance reporting - Premium sales and CX integrations including Salesforce, Zoom, and Gong Enterprise $1,999.00 usage based, per month Plan includes: - Flexible structure to scale with unlimited sub-accounts - Dedicated account management team and expedited response times - Full access to industry-leading Premier Help Desk team - 20 hours of personalized, extended onboarding - Indefinite version history access and data restoration Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## CTM Features - Popular features found in Call Tracking Caller ID Call Monitoring Call Routing Call Transcription Computer Telephony Integration Conversion Tracking CRM IVR Keyword Tracking Voice Mail - More features of CTM 2-Way Messaging Access Controls/Permissions Activity Dashboard Activity Tracking Agent Interface Alerts/Escalation Alerts/Notifications Answering Machine Detection API Archiving & Retention Audio Capture Automated Responses Automated Routing Automatic Call Distribution Automatic Outbound Dialer Automatic Transcription Autoresponders Blended Call Center Callback Scheduling Call Center Management Call Disposition Caller Profiles Call List Management Call Logging Call Recording Call Reporting Call Scheduling Call Scoring Call Scripting Call Tagging Call Tracking Call Tracking Metrics Call Transfer Campaign Analytics Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation Campaign Specific Caller ID Chatbot Chat/Messaging Collaboration Tools Communication Management Contact Management Cross Channel Attribution Customer Experience Management Customer Journey Mapping Customizable Fields Customizable Reports Dashboard Data Import/Export Data Security Engagement Tracking Event Triggered Actions Fax Management FCC Compliance File Transfer FTC Compliance HIPAA Compliant Inbound Call Center Integrations Management Interaction Tracking Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification List Management Live Chat Manual Dialer Mass Texting Mobile Access Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multiple Scripts Multi-Touch Attribution Multi-User Collaboration Natural Language Processing On-Demand Recording One-to-One Messaging Outbound Call Center Performance Management Performance Metrics Phone Key Input Predictive Analytics Predictive Dialer Quality Assurance Quality Management Queue Management Real-Time Analytics Real-time Conversations Real-Time Data Real-Time Monitoring Real-Time Reporting Recording Reminders Reporting/Analytics Reporting & Statistics Request Assignment ROI Tracking Scheduled Messaging Self-Service Search Shortcodes SMS Messaging Social Media Integration Spam Blocker Speech-to-Text Analysis Tagging Text to Speech Third-Party Integrations Visitor Tracking Voice Customization VoIP Connection Workforce Management ## CTM Integrations Google Ads Integration rated 4.8 from 18 reviews Google Analytics 360 Integration rated 4.6 from 11 reviews Acquisio Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Stripe Integration rated undefined from -1 review Zoom Workplace Integration rated undefined from -1 review See all 60 integrations ## CTM User Reviews Overall Rating 4.7 Ratings Breakdown 5 74% 4 20% 3 4% 2 1% 1 1% Secondary Ratings Ease of Use 4.5 Value for money 4.5 Customer support 4.6 Functionality 4.6 Stephanie C. Verified reviewer Financial Services 11-50 employees Used daily for more than 2 years Review source Reviewed October 2021 The More info the better 4 We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads. Ratings Breakdown 3 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time. Cons: We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have. Reasons for switching to CTM It's been a few years but the tracking capabilities are better and so were the features. Read More OV Owen V. Verified reviewer Law Practice 201-500 employees Used daily for more than 2 years Reviewed October 2025 Great platform for marketing attribution and call center solution. 5 I have had a very positive experience with CallTrackingMetrics. We found that its automation capabilities has saved our agents from having to do a lot of manual work and has freed them up for higher priority tasks. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. Cons: Some settings take some digging and trial and error before getting them configured properly. However, this can be overcome with a bit of trial and error. Reasons for switching to CTM Low level of support offered by RingCentral. The automation capabilities for RC were also very limited. Vendor Response Thanks for the great review, Owen! Replied October 2025 Read More MD Meira D. Verified reviewer Luxury Goods & Jewelry 11-50 employees Used daily for more than 2 years Review source Reviewed May 2022 Choose Another Call Tracking Company 1 Ratings Breakdown 1 Ease of use 1 Value for money 2 Customer support 1 Functionality Pros: If it would work, it would be useful in measuring offline conversions. Cons: Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups. Reasons for choosing CTM We had been with them for years and wanted to try and maintain the current integration. Read More Lf Lauren f. Verified reviewer Financial Services 51-200 employees Used daily for more than 2 years Reviewed September 2025 CTM Review 5 Overall, we've had great success using CallTrackingMetrics! The team has been very helpful as we've built the system out to our exact needs, and the feature set is impressive. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The system has many features available, but the setup is very intuitive. If issues arise, there are plenty of help articles available as well as quick access to the support team. Cons: It can be difficult to keep cost in check as you add additional services and volume. Billing can be rather complex if using many features, so it can cause a lengthy audit process. Reasons for choosing CTM The team was more responsive to our inquiries Vendor Response Thank you for sharing your experience! We’re so glad you’ve found the platform intuitive and our team helpful as you customized it to your needs. We appreciate your feedback on billing and cost management -- this is something we’re always working to make easier. It means a lot that you chose us for our responsiveness, and we’re grateful to support your success! Replied September 2025 Read More CD Colin D. Verified reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Reviewed September 2025 Thanks for a Great Decade 5 Incredible compared to most other phone software. All the bells and whistles, but not bogged down by widgets, API connections or poor infrastructure. CTM is easy to present and train with, without taking agency away from it's users. It's Your particular setup & How You think work should flow. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Speed of the platform, Ease of use, Ease of Training new clients & Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience! Please see Service Titan Marketing Pro if you want to know what pain is. Cons: Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem". Reasons for choosing CTM Integrated phones in an already slow to work with CRM, alongside differences in marketing theory/conversion actions Vendor Response Thank you for the feedback, Colin! Replied September 2025 Read More MM Mitchell M. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Reviewed December 2025 The best call and contact management tool for elite marketers 5 I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work. Cons: Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around. Reasons for switching to CTM Additional features and capabilities for integrations Read More JD Jeff D. Verified reviewer Transportation/ Trucking/ Railroad 11-50 employees Used daily for more than 2 years Reviewed October 2025 Excellent for customized solutions for all call center needs! 5 Excellent and would recommend to others with similar call center setups, especially those with little seasonal fluctuations in call volume. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Almost every aspect is customizable for the organization now, and in the future. The pricing is competitive and fair. The customer support/tech support is fast to respond and thorough. Almost all features one can think of are available, or can be available if needed. Quick to adopt AI implementation and all new technology advances. Cons: Minor temporary outages with upstream providers which causes significant impact to operations at times. A minimum minute commit could make it hard for seasonal businesses. Vendor Response Thank you so much for taking the time to share such a thoughtful review! We're thrilled to hear that you’re finding CallTrackingMetrics to be highly customizable and that our support team has been responsive and thorough. We work hard to provide a flexible platform that grows with your organization, and it’s great to know that our efforts to stay ahead with AI and technology updates are making a difference. We also appreciate your feedback regarding temporary upstream provider outages. While these situations are rare, we understand how impactful they can be. Our team continues to work closely with our providers to minimize disruptions. Thank you again for your recommendation and for being part of the CTM community — we’re grateful for your partnership! Replied October 2025 Read More VB Vincent B. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Reviewed December 2025 Enterprise-Level Call Tracking With Deep Reporting 5 My overall experience with CallTrackingMetrics has been very positive. It’s a reliable, enterprise-level platform that delivers accurate call attribution and detailed reporting, which makes marketing decisions much clearer. Once implemented, it runs consistently and scales well with higher call volume. The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses. Cons: Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability. Vendor Response Thanks for your thoughtful review! Replied December 2025 Read More WM Wendy M. Verified reviewer Consumer Services 2-10 employees Used daily for less than 2 years Reviewed October 2025 Great Support 4 CTM has been very helpful to our business. The system is easy to use and our team can work independently. When there are issues, it is easy to contact the support team and most of the time, they can fix the issue within a few minutes. They offer a follow up email with the transcript and with helpful steps to take to correct an error or informative articles on the subject or feature we had an issue with. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: CTM has enable us to give our agents multiple phone numbers at once to help streamline our ability to make calls nationwide. Cons: The AI capabilities were not sufficient for our needs as of yet, but as advances come in the AI field, we may be able to revisit CTM's AI tools. Vendor Response Thank you so much for taking the time to share your experience! We’re thrilled to hear that CallTrackingMetrics has helped your team streamline nationwide calling and that the platform has been easy for your agents to use. It’s wonderful to know our support team has been responsive, quick to resolve issues, and helpful with follow-ups. We also appreciate your feedback on our AI capabilities. We’re continuously expanding our AI tools to deliver even more automation, insights, and integrations. If there are specific AI features or use cases you’d like to see, we’d love to hear from you — your feedback directly shapes how we evolve the platform to meet our customers’ needs. Replied October 2025 Read More SB Shay B. Verified reviewer Internet 2-10 employees Used daily for more than 2 years Reviewed September 2025 CTM - the real holy grail of performance marketing 5 This is a smart and robust platform. From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably. Our clients use it intensively, pushing its limits with high call volumes and complex integrations, and it always holds strong. Honestly, I can’t think of another product with such stability. And on the rare occasion that an issue does arise, the dev team responds quickly, understands the root cause, fixes it, and in most cases even restores any missing data retroactively. It’s simply remarkable. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is by far the holy grail of performance marketing. I use them for all of our (500) clients. Super stable. Cons: Nothing, sorry, but when something does not work they fix it quick. I have nothing bad to write. Go for it! Vendor Response Thank you for your review! Replied September 2025 Read More Showing 1 - 10 of 158 Reviews [See All Reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) ## CTM Popular Comparisons [800.com vs CTM](https://www.softwareadvice.com/voip/800-com-profile/vs/calltrackingmetrics/)[Nextiva vs CTM](https://www.softwareadvice.com/compare/2683-Nextiva/vs/112191-calltrackingmetrics/)[JustCall vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/justcall/)[smrtPhone vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/smrtphone/)[Five9 vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/five9/)[Liine vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/liine/)[CallRail vs CTM](https://www.softwareadvice.com/call-center/callrail-profile/vs/calltrackingmetrics/) [Compare All Alternatives](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/alternatives/) ## Other Top Recommended Call Tracking Software [RingEX](https://www.softwareadvice.com/call-center/office-profile/) **4.2** (1203) Recently recommended **19** times [Dialpad](https://www.softwareadvice.com/voip/dialpad-profile/) **4.2** (564) Recently recommended **11** times [Ultatel Cloud Business Phone System](https://www.softwareadvice.com/screen-sharing/clarity-business-phone-system-profile/) **4.7** (41) Recently recommended **10** times [ChorusCX](https://www.softwareadvice.com/customer-experience/encore-workforce-optimization-profile/) **5.0** (1) Recently recommended **5** times Stuck Between Options? 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