Adobe Analytics
About Adobe Analytics
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Adobe Analytics Pricing
Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information.
Free trial:
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Free version:
Not Available
Most Helpful Reviews for Adobe Analytics
1 - 5 of 219 Reviews
Kevin
Motion Pictures and Film, 2 - 10 employees
Used less than 2 years
OVERALL RATING:
4
Reviewed October 2021
Analytics for Everyone
Surabhi
Verified reviewer
Information Technology and Services, 10,000+ employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed September 2018
Comprehensive Solution for your Digital Analytics Need
My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.
PROSI have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.
CONSThere is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.
Sandeep
Education Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2020
Adobe Analytics Review
Its a been a great experience and its easy for non technical people to onboard to this tool.
PROSAdobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into
CONSThere is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.
Reason for choosing Adobe Analytics
There were more control and customization possible
Anonymous
10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed June 2022
I'm using Adobe Analytics because I have no other choice
The drag and drop feature of the tool makes it easy to create dashboards for quick reporting
CONSFor a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.
Reasons for switching to Adobe Analytics
Company doesn't use GA
Anonymous
51-200 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed December 2019
Beautiful Visual of Marketing Efforts
Absolutely incredible. Love how it integrates with Adobe Cloud.
PROSI have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.
CONSIt took a little while to get used to some of the design elements of the charts
Reason for choosing Adobe Analytics
We actually use this product with our other products for a balanced approach.