Overall AWR is one of the top software packages I have ever purchased and it is a valuable part of my monthly SEO work.

There are so many things to love about AWR, but even with all the amazing features it offers, the greatest asset is their team! I have had nothing but positive interactions with their team since first buying the desktop version of their software many years ago. When it was time to migrate to the cloud version they were extremely helpful and made sure our transition was seamless. Could not ask for better support. For the software itself - the interface is very clean and easy to navigate, the features are robust, and the the information it provides me for our clients is invaluable.

I don't really have any con's for this software. The only slightly negative thing I can think of is that I have occasionally been confused as to how to achieve a specific end result with the software. There are so many interactive screens and reports to choose from that a new user can sort of get lost trying to figure it all out. Of course, I was a new user over 5 years ago. =)

Only positive, can only recommend to SEO agencies or clients at any level of their business

AWR is incredibly clear and easy to use. I have been using it for 8 years. It is not complicated, always robust, accurate and always works, making it the most essential SEO tool that we use as part of our reporting. AWR is not always in the same light as SEMrush or AHRefs, but I have used AWR since the beginning and we are a big agency and I use SEMrush second. The customer service team are always, they are very personable, they actually remember stuff about my business and my life (they remembered what hobbies I do), they have staff there who have worked there for years, they are fast to respond and I feel like I know them - and other tools can't say that.

I don't really have any, I am happy with the service. Although, I do think its cool that SEMrush tells you everything that you rank for and they have the full audit - these are nice features and would probably make AWR complete.

This historical rank tracking tool stands up to many others I've tried. One of the best things about this tool is that it stores a cached version of the serp so you can look back and see exactly what was appearing for clients on a particular day or month. Also integrates and connects with Search Console for a website which makes it useful to have all the information in one place.

Only downside is that you have to wait up to 24 hours for data to be collected when you add in new keywords you want to track. I also found the interface difficult to navigate around the first couple of times I logged in.

We've been using AWR for 3 years now and are really happy with the results and performance. We can use it as whitelabel tool for our agency and can add many users and clients to the backend

Plain simple: just gets keyword rankings and does the job really well. No other unnessesary features that would make the tool too expensive.

If you need daily tracking, it becomes quite expensive when you track it for multiple domains and countries.

Does what it needs to do, essential for any SEO agency.

The ease of set up of accounts, through to the pricing structure gives this tool the edge over others. The API download and exports allow you to take control of your data and are not restricted to only using the platform.

Keyword units do need to be managed. No live reporting feature. There could be a better competitor dashboard of why a ranking drops or increases.