--- title: "Amplitude Software Reviews, Demo & Pricing - 2026" description: "Review of Amplitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/web-analytics/amplitude-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Amplitude Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/amplitude-profile/alternatives/) # Amplitude Review From $995/month Free version 1 plan Wondering if Amplitude is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Amplitude 4.6 [(68)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Pricing Starting at $995.00 per month ### About Amplitude Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics. Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas. Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones. Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and... mParticle. Wondering if Amplitude is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## Amplitude User Interface ## Popular Amplitude Alternatives Main Product Amplitude 4.6 [(68)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.43Value for money - 4.36Customer support - 4.57Functionality Pricing Starting at $995.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Pendo](https://www.softwareadvice.com/product/165586-Pendo-Platform/) 4.5 [(238)](https://www.softwareadvice.com/product/165586-Pendo-Platform/reviews/) Ratings Breakdown - 4.12Ease of use - 4.33Value for money - 4.54Customer support - 4.39Functionality Pricing Available upon request Get Price Alternative Product [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Seller Assistant](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/) 4.8 [(62)](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/reviews/) Ratings Breakdown - 4.82Ease of use - 4.70Value for money - 4.71Customer support - 4.74Functionality Pricing Starting at $15.99 per month Get Price Alternative Product [NPAW Suite](https://www.softwareadvice.com/product/463393-NPAW-Suite/) 4.8 [(22)](https://www.softwareadvice.com/product/463393-NPAW-Suite/reviews/) Ratings Breakdown - 4.50Ease of use - 4.33Value for money - 4.81Customer support - 4.68Functionality Pricing Available upon request Get Price ## Amplitude Pricing and Plans Starting price: $995.00 per month Free Trial Free Version Basic $995.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Amplitude Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of Amplitude A/B Testing AI Mention Tracking AI Traffic Attribution AI Visibility Score API Behavioral Targeting BI Integration Change Simulation Charting Citation Intelligence Cohort Analysis Competitive Benchmarking Content Gap Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Dashboard Dashboard Creation Data Import/Export Data Visualization Engagement Tracking Funnel Analysis GEO Optimization GEO-Optimized Content Creation In-App Events Tracking Machine Learning Multi-Language Tracking Multi-Platform AI Coverage Multiple Site Management Product Data Management Prompt Organization Prompt Visibility Monitoring Push Notifications Real-Time Reporting Recommendations Reporting/Analytics Retention Tracking Revenue Tracking Sentiment Analysis Trend Analysis Uninstall Tracking Usage Tracking/Analytics Website Analytics ## Amplitude Integrations Segment Integration rated undefined from -1 review ## Amplitude User Reviews ## Amplitude customer ratings - Overall rating: 4.6/5 - Total reviews: 68 ### Rating distribution - 5 stars: 44 reviews (65%) - 4 stars: 21 reviews (31%) - 3 stars: 2 reviews (3%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4.4/5 - Customer support: 4.4/5 - Functionality: 4.6/5 --- ### Best Analytics tool - Overall rating: 5/5 - Reviewer: Pedro A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way #### Cons - It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns --- ### Powerful for in app visibilty - Overall rating: 5/5 - Reviewer: Amit N. - Verified reviewer: Yes - Industry: Internet - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Love it. I can easily track and monitor whatever is going on our website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan. #### Cons To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs. #### Reasons for switching to Amplitude Amplitude is more powerful, user friendly and they have a great free plan. --- ### Helps you really understand the users! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans #### Cons It's quite expensive - so if you really want to use it you need to be ready to spend some money with it. --- ### Free tier is amazing! - Overall rating: 5/5 - Reviewer: Simon P. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: January 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier. #### Cons I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself. #### Reasons for switching to Amplitude Amplitude has been great. I was using firebase previously and there is a night and day difference when using amplitude. It is so much easier to set up and you get deeper insights. --- ### Great product tracking with a learning curve - Overall rating: 5/5 - Reviewer: Andres S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, very positive. We very quickly started seeing value from the metrics tracked. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up. #### Cons Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there. #### Reasons for switching to Amplitude Better and more functionality. It was also a better pair with Segment. --- ### Best Data Tool We've Ever Used - Overall rating: 5/5 - Reviewer: Jenelle H. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything! #### Cons The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain. --- ### It gives you detailed analytics - Overall rating: 5/5 - Reviewer: Brendon M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros I like the fact that you can use their API to connect to other tools. #### Cons API configuration is a little bit of a work. --- ### Great product for data if your organisation supports it - Overall rating: 4/5 - Reviewer: Aaron C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The main use cases we have are: - Who uses our site on what platform - Conversion/Funnel analysis for specific flows #### Ratings breakdown - Ease of use: 2/5 - Functionality: 4/5 #### Pros Very useful tool for funnel/conversion analysis. Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features Plugin makes finding events more accessible to non technical users UI is learnable for basic events #### Cons Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version. Like all data analytics tools, you can go horribly wrong if: - you have the wrong events instrumented - you are applying the wrong data The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense. It is dependent upon engineering to build the events. --- ### One of the best platform for product analytics and management - Overall rating: 5/5 - Reviewer: Mansi M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for free trial - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place. It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior. I was also able to create a common product and marketing dashboard. Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more. It is best for managing events and uniting all data across teams. #### Cons No cons identified so far. Excellent products and solutions are provided by Amplitude. --- ### Powerful platform for user behavioural insights - Overall rating: 4/5 - Reviewer: Andrea E. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. get user behavioural insights #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests. #### Cons The price is not so cheap compared to other platforms and some extra modules are available only with additional costs. --- Showing 1 - 10 of 68 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) ## Amplitude Popular Comparisons [Google Analytics 360 vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/google-analytics/)[Pendo vs Amplitude](https://www.softwareadvice.com/compare/76608-amplitude/vs/165586-Pendo-Platform/)[Mixpanel vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/mixpanel/)[Heap vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/heap/)[Mouseflow vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/mouseflow/)[Fullstory vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/fullstory/)[Hotjar vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/hotjar/)[Smartlook vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/smartlook/)[CleverTap vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/clevertap/)[UXCam vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/uxcam/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/amplitude-profile/alternatives/) ## Other Top Recommended Web Analytics Software [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3801) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3417) Recently recommended **0** times Stuck Between Options? 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