Freshmarketer

RATING:

4.4

(25)

About Freshmarketer

Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing. Newly Launched: Freshmarketer for Shopify Grow your Shopify storefront with multichannel engagement and conversational marketing Freshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website. Freshmarketer provides integration with Google Analytics, which allows ...

Freshmarketer Pricing

Freshmarketer offers several premium plans, starting at $15/month. - Free: "$0 - /month, with 100 marketing contacts" to $0/month, with 100 marketing contacts" - Enterprise: "$15 /month, with 500 marketing contacts billed annually" or $18 /month, with 500 marketing contacts billed monthly"

Free trial: 

Available

Free version: 

Available

Define Customer Journeys
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Freshmarketer Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Freshmarketer

1 - 5 of 25 Reviews

User Profile

Jake

Verified reviewer

Internet, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed March 2019

Efficient Multi-tool for your Marketing Team

PROS

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

CONS

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Karl Rodrigue

Food & Beverages, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed August 2022

good software but too expensive

it is a good software for the popular service if you have the means

PROS

to do marketing my team used freshmarketer because it brings together several applications and functionalities

CONS

the software is very good and complete but the service offered is much too expensive

User Profile

Vilius

Verified reviewer

Information Technology and Services, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed October 2020

Conversion rate optimization doesn't work at all, Support is tragically bad

The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

PROS

It was really widely marketed, you can found something advertised about freshmarketer on the every search query.

CONS

The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.

Reason for choosing Freshmarketer

Because of features and price

Reasons for switching to Freshmarketer

I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.

Anonymous

2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

PROS

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

CONS

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Anonymous

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

PROS

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

CONS

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find