Marin Software

RATING:

4.1

(17)

About Marin Software

Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set. Marin also offers Managed Services to help you with short or long-term staffing challenges. Industries served by Marin Software include agencies, business-to-business (B2B), education, financial services, retail, and travel. Marin integrates seamlessly with the client’s CRM, data warehouse, publisher data, online & offline conversion data, and third-party signals.

Marin Software Pricing

$500 flat monthly fee for Marin Connect. For Ascend or MarinOne, a customized rate based on % of connected publisher spend.

Starting price: 

$500.00 per month

Free trial: 

Available

Free version: 

Not Available

eCommerce
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Marin Software Reviews

Overall Rating

4.1

Ratings Breakdown

Secondary Ratings

Ease-of-use

3.5

Customer Support

4

Value for money

3.5

Functionality

4

Most Helpful Reviews for Marin Software

1 - 5 of 17 Reviews

Anonymous

201-500 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Marin Review

PROS

Account Breakdown for campaigns, ad groups, and keywords.

CONS

Individually Created Reports don't apply across all views

Emma

Financial Services, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Excellent Support. Excellent Metrics.

I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us.

PROS

I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns.

CONS

I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship.

Casper

Sporting Goods, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed May 2021

Better at collecting payment that helping setting up the software.

I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.

PROS

The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.

CONS

Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface.

Reason for choosing Marin Software

I have used it for a long time with the old platform which has been a solid solution, but the new Marin One platform is just completely buggy and half the functionality is not even working after 2 years. I don't think Marin will last in 5 years if they don't improve.

Reasons for switching to Marin Software

Black box scenario with Finch, Marin gives more transparency.

Ashwin

Hospitality, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2024

Amazing Support and Flexibility

Fantastic, I would recommend Marin to a friend.

PROS

The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile.

CONS

The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great.

Philip

Hospitality, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2024

Marin Software for YOTEL

PROS

I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening

CONS

I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.