Critical Mention

RATING:

4.3

(13)

About Critical Mention

Critical Mention is a cloud-based media monitoring platform that offers solutions to find and share TV and radio content, associated metadata and historical archives. Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. It provides analysis to create reports through custom templates, graphs and charts and visualize coverage on density maps and word clouds. Critical Mention offers solutions for global TV and radio sources, Nielsen markets, cable networks, online newspapers, magazines, trade publications, forums and blog pages. It enables users to share and refine an editing tool. Critical Mention integrates with media monitoring platforms for managing TV stations for various languages. It offers multipl...
Mentions - Critical Mention

Critical Mention Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

5

Value for money

4

Functionality

4

Most Helpful Reviews for Critical Mention

1 - 5 of 13 Reviews

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

Complete mention monitoring from a single place

PROS

This is the best in class mention tracking platform, we are always up to date now.

CONS

Robust software for a reasonable price, we are 100% suttisfied.

Vendor Response

Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

Replied March 2021

Scott

Public Relations and Communications, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2021

Well-priced media monitoring software with a few flaws, but superb customer service

Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

PROS

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

CONS

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Reason for choosing Critical Mention

Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Reasons for switching to Critical Mention

Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Vendor Response

Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

Replied May 2021

ASHLEY

Public Relations and Communications, 1 employee

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

5

FUNCTIONALITY

1

Reviewed May 2021

Review

PROS

the analytics charts in the reporting tool

CONS

didn’t have the publications i needed to monitor

Vendor Response

Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

Replied May 2021

Stacy

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2019

Critical Mention Helps Makes Our Press Even More Newsworthy

Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

PROS

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

CONS

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Reasons for switching to Critical Mention

Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Tom

Higher Education, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

Critical Mention Works for US

PROS

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

CONS

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Reason for choosing Critical Mention

I would prefer not to bash another service by name, but aI can truly say I have used all of the other services out there and Critical Mention is the best.

Reasons for switching to Critical Mention

Critical Mention customer service is excellent. Also, my rep will always get back to me when I have a question about the product. To me, that is the great value to this product.

Vendor Response

Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!

Replied March 2021