--- title: "Hotjar Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hotjar. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hotjar is a good fit for you!" source_url: "https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Heatmap Software](https://www.softwareadvice.com/heatmap/) / [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) / Hotjar Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Reviews [Alternatives](https://www.softwareadvice.com/website-monitoring/hotjar-profile/alternatives/) # Hotjar User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 545 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 367 reviews (67%) - 4 stars: 160 reviews (29%) - 3 stars: 15 reviews (3%) - 2 stars: 1 reviews (0%) - 1 star: 2 reviews (0%) ### Most mentioned pros - User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . - I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process. - We also utilized the recording feature which helped us uncover at least one bug in the checkout process. ### Most mentioned cons - They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. - I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. - Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. ## Hotjar customer reviews Showing reviews 1-25 of 545 (page 1). ### Hotjar, a power monitoring tool - Overall rating: 4/5 - Reviewer: Duncan C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage #### Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available --- ### I can't imagine how you do CRO without Hotjar - Overall rating: 5/5 - Reviewer: Brock P. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar. #### Cons There is little we don't like about Hotjar. It just works (and it is easy to use). #### Reasons for choosing Hotjar Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook. --- ### Easy to use and helpful heat mapping and user tracking - Overall rating: 4/5 - Reviewer: Morgan B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We can easily show clients how our landing pages are performing and where our design partners can improve their pages for better conversion optimization. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable. #### Cons Sometimes set up of heatmaps is clunky and setting up and our plan does not enable unlimited data and visits. --- ### HotJar is an awesome tool for studying websites and optimizing! - Overall rating: 5/5 - Reviewer: Akande D. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data! #### Cons There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had. #### Reasons for choosing Hotjar Primarily I was familiar with HotJar so it was an easy choice. #### Vendor response Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex Replied August 2019 --- ### Excelent but a little expensive - Overall rating: 5/5 - Reviewer: Carlos P. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very great experience, but with the actualization the manual heatmaps are off :( #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros The heatmaps and recording are so critical to create a UX centered product in all the organization #### Cons The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions #### Reasons for choosing Hotjar Because of widgets and features to add conditionals --- ### Optimize the UX of your website with Hotjar - Overall rating: 4/5 - Reviewer: Rajesh C. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing. #### Cons As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me. #### Reasons for choosing Hotjar Undoubtedly, Crazy Egg is also a great tool to serve my purpose. But, I chose Hotjar over it as I knew Hotjar from a long-ago even before I came to know about Crazy Egg. --- ### Great UX/CRO Tool for the Price - Overall rating: 5/5 - Reviewer: Spencer R. - Verified reviewer: Yes - Industry: Online Media - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think overall Horjar is a great tool for small to medium-sized businesses. For the price, it has a number of great features to start user testing and CRO. As a marketer (not technically inclined whatsoever), it's also pretty easy to set up and use. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content. #### Cons Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for. #### Reasons for switching to Hotjar We used VWO for everything CRO related in the beginning and then decided to break it up as different products were better suited for different tasks. --- ### Leading Heatmaps Tool - Overall rating: 5/5 - Reviewer: Ahmed Samy E. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for free trial - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar. #### Cons The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least. #### Reasons for switching to Hotjar Hotjar offers more than Heatmaps and scroll maps. --- ### Qualitative and quantitive website data in one dashboard - Overall rating: 4/5 - Reviewer: Sean C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options #### Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) --- ### Hotjar is great for website heat maps - Overall rating: 5/5 - Reviewer: Michael A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. #### Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. --- ### Hotjar for UI/UX monitoring - Overall rating: 4/5 - Reviewer: Bharat G. - Verified reviewer: Yes - Industry: Information Services - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Decent experience, customer support is also helpful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ease of implementation and its alerts features. #### Cons Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it. --- ### A heatmapping software that does the job - Overall rating: 4/5 - Reviewer: Quynh V. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It was overall good, but unfortunately not the best. Which is why we have made the switch. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros That it was priced quite cheaply to others. I think we received a discount too so I felt the relationship there was amazing. #### Cons The heatmapping wasn't entirely accurate. It couldn't go beyond certain limits. Our website uses advanced code to be created but the heatmapping couldn't pick it up and forced us to do it manually. #### Reasons for choosing Hotjar At the time, it was due to price. --- ### Most Recommended Product - Overall rating: 5/5 - Reviewer: Atul M. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites. #### Cons Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website. --- ### Best tool to find bugs and pain points in your site - Overall rating: 5/5 - Reviewer: Pedro A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros - Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking #### Cons The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI --- ### The best heatmap software - Overall rating: 5/5 - Reviewer: Benjamin T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience. #### Cons The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior. --- ### An effective tool for monitor your website's content and more! - Overall rating: 4/5 - Reviewer: Mithil P. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using HotJar in all my website projects to monitor user browsing activity. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us. #### Cons Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends. #### Reasons for switching to Hotjar Price --- ### Awesome for user recordings and heat-maps - Overall rating: 5/5 - Reviewer: Brent J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The tool is really helpful to better understand your user's experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings. #### Cons It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost. #### Reasons for switching to Hotjar Features and page speed. #### Vendor response Hey Brent So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier! With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email support@hotjar.com or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you? Hope this helps! Thanks so much again for your kind review. Bee @ Hotjar Replied February 2020 --- ### pricey, but worth it - Overall rating: 5/5 - Reviewer: Rafal M. - Verified reviewer: Yes - Industry: Management Consulting - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool. Ive used it to do surveys (NLP), heatmaps and AB testing when running product pages or landingpages for newsletter subscriptions. Helped me to eliminate some issues on mobiles. Currently I use different tool but Hotjar is still a tool that you need to try (even in free tier) to see how things should be done in other apps. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros + extremely supportive and informative help/blog section with many types of how-to articles and guides + quick support that is helpful and points solutions very quickly + a lot of different tools packed in one app (it can be overwhelming!) + whole report section is great (especially heatmaps and surveys) + allows to collect feedback (helpful if you are migrating form one website layout to another) + helpful if you want to run AB test (ie. landingpage, product page etc) + free tier (not so informative but helpful) #### Cons - too expensive comparing to competition (plans are also limited to number of sessions) - integrations are enabled from higher plans #### Reasons for switching to Hotjar Yandex was great, but missed some informations (especially event tracking didnt worked as expected) --- ### Best tool for user tracking and heatmaps! - Overall rating: 5/5 - Reviewer: Sebastián P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog. #### Cons I would like to be able to isolate elements on the web page for individual analysis. --- ### There's really now substitute for sticky UX problems. - Overall rating: 5/5 - Reviewer: Ian B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it *shrug emoji*. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable. #### Cons Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website). #### Vendor response Hi Ian, Thanks for your review! We're pleased to hear that you are finding great value in Hotjar. From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost. https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/ b/r Denis Replied December 2019 --- ### Started from the bottom, now we here - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product. #### Cons - Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does. --- ### Hotjar is an easy and affordable user feedback tool that helps us tailor user experience. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful. #### Cons There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues. --- ### Screen recording & heat maps made easy - Overall rating: 5/5 - Reviewer: Shaun F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click. #### Cons There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable. #### Vendor response Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [louis@hotjar.com], I'll send you a little something as a token of our appreciation. Louis Replied January 2020 --- ### Essential for website optimization - Overall rating: 5/5 - Reviewer: Allen E. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look at how far they scrolled and what they did before perhaps opting into a lead magnet. #### Cons There's so much that I didn't like it's an easy setup to get the coded embedded in your website and I like the fact that I can 4x the speed of the video user and the other end and Skip periods of inactivity. --- ### Great Way to Track Website Activity! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Medical Devices - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered Overall great experience! Really helps us see the functionality of our website through the eyes of the user. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Kind of crazy there's a service that exists that literally captures video of the user's time on your website! It's like a video recording of each session. We can see exactly where the mouse goes, and which landing pages they're going to, and where they last are before leaving our site #### Cons Wish the recording gave us more info on the user. I know that's probably a violation of privacy, but it would be cool! That way we could reach out to them directly to see if they had any questions or needed help finding the right product ## More reviews [Next reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/?page=2) --- Hotjar Reviews, Pros and Cons - 2026 Software Advice