--- title: "Hotjar Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hotjar. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hotjar is a good fit for you!" source_url: "https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Heatmap Software](https://www.softwareadvice.com/heatmap/) / [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) / Hotjar Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Reviews [Alternatives](https://www.softwareadvice.com/website-monitoring/hotjar-profile/alternatives/) # Hotjar User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 545 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 367 reviews (67%) - 4 stars: 160 reviews (29%) - 3 stars: 15 reviews (3%) - 2 stars: 1 reviews (0%) - 1 star: 2 reviews (0%) ### Most mentioned pros - User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . - I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process. - We also utilized the recording feature which helped us uncover at least one bug in the checkout process. ### Most mentioned cons - They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. - I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. - Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. ## Hotjar customer reviews Showing reviews 1-25 of 545 (page 1). ### Hotjar, a power monitoring tool - Overall rating: 4/5 - Reviewer: Duncan C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage #### Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available --- ### I can't imagine how you do CRO without Hotjar - Overall rating: 5/5 - Reviewer: Brock P. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar. #### Cons There is little we don't like about Hotjar. It just works (and it is easy to use). #### Reasons for choosing Hotjar Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook. --- ### Easy to use and helpful heat mapping and user tracking - Overall rating: 4/5 - Reviewer: Morgan B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We can easily show clients how our landing pages are performing and where our design partners can improve their pages for better conversion optimization. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable. #### Cons Sometimes set up of heatmaps is clunky and setting up and our plan does not enable unlimited data and visits. --- ### HotJar is an awesome tool for studying websites and optimizing! - Overall rating: 5/5 - Reviewer: Akande D. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data! #### Cons There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had. #### Reasons for choosing Hotjar Primarily I was familiar with HotJar so it was an easy choice. #### Vendor response Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex Replied August 2019 --- ### Excelent but a little expensive - Overall rating: 5/5 - Reviewer: Carlos P. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very great experience, but with the actualization the manual heatmaps are off :( #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros The heatmaps and recording are so critical to create a UX centered product in all the organization #### Cons The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions #### Reasons for choosing Hotjar Because of widgets and features to add conditionals --- ### Optimize the UX of your website with Hotjar - Overall rating: 4/5 - Reviewer: Rajesh C. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing. #### Cons As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me. #### Reasons for choosing Hotjar Undoubtedly, Crazy Egg is also a great tool to serve my purpose. But, I chose Hotjar over it as I knew Hotjar from a long-ago even before I came to know about Crazy Egg. --- ### Great UX/CRO Tool for the Price - Overall rating: 5/5 - Reviewer: Spencer R. - Verified reviewer: Yes - Industry: Online Media - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think overall Horjar is a great tool for small to medium-sized businesses. For the price, it has a number of great features to start user testing and CRO. As a marketer (not technically inclined whatsoever), it's also pretty easy to set up and use. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content. #### Cons Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for. #### Reasons for switching to Hotjar We used VWO for everything CRO related in the beginning and then decided to break it up as different products were better suited for different tasks. --- ### Leading Heatmaps Tool - Overall rating: 5/5 - Reviewer: Ahmed Samy E. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for free trial - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar. #### Cons The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least. #### Reasons for switching to Hotjar Hotjar offers more than Heatmaps and scroll maps. --- ### Qualitative and quantitive website data in one dashboard - Overall rating: 4/5 - Reviewer: Sean C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options #### Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) --- ### Hotjar is great for website heat maps - Overall rating: 5/5 - Reviewer: Michael A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. #### Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. --- ### Good option for in-app surveys - Overall rating: 5/5 - Reviewer: Alberto D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used monthly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've used HotJar for a long time for heatmaps and user recordings, but only more recently for surveys. The experience is good, although just like other platforms there are some limits to what you can customize. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Lots of features, feels like a modern platform, and pricing is very reasonable. #### Cons There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey. --- ### Every digital marketer needs this tool - Overall rating: 5/5 - Reviewer: Joe W. - Verified reviewer: Yes - Industry: Hospitality - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros The insights you can gather from website visitors and the heatmap is super helpful #### Cons The UI isn't the greatest and takes a while to understand what to do --- ### Hotjar Really Helped Us Leverage Our Business! - Overall rating: 5/5 - Reviewer: Ratish K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent #### Cons Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option. --- ### Most Recommended Product - Overall rating: 5/5 - Reviewer: Atul M. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites. #### Cons Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website. --- ### Hotjar review - Overall rating: 4/5 - Reviewer: Maria C. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall would recommend for the average user that likes to fill out surveys for minor rewards or gift cards, but it could take some time to earn some money #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is an easy to use app that most people could easily figure out and use without a problem. #### Cons I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason. --- ### The best heatmap software - Overall rating: 5/5 - Reviewer: Benjamin T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience. #### Cons The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior. --- ### An effective tool for monitor your website's content and more! - Overall rating: 4/5 - Reviewer: Mithil P. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using HotJar in all my website projects to monitor user browsing activity. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us. #### Cons Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends. #### Reasons for switching to Hotjar Price --- ### Really interesting to see what user really do - Overall rating: 4/5 - Reviewer: Mathieu G. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording. #### Cons It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do. --- ### I was a longtime Hotjar using before switching to Microsoft Clarity - Overall rating: 4/5 - Reviewer: Liam F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. #### Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. --- ### Best Analytics Software - Overall rating: 5/5 - Reviewer: Aris G. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. #### Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. --- ### I recommend. - Overall rating: 5/5 - Reviewer: Joseph B. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. #### Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. #### Vendor response Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team. Replied November 2019 --- ### If you need help understanding your users, this is the app! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. #### Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. #### Vendor response Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar Replied February 2020 --- ### Hotjar a good heatmap - Overall rating: 5/5 - Reviewer: Valentin B. - Verified reviewer: Yes - Industry: E-Learning - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this. #### Cons To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :) #### Vendor response Hi Valentin, Thanks for taking the time to review Hotjar. I'm sorry to hear about the problem with your website, but glad that you had a good experience using Hotjar to understand your users. I'd like to send you a small thank-you from us for your review. You can reach me at mike.cullen@hotjar.com and I'll share the details. Cheers, Mike Replied August 2020 --- ### The eyes you should have on your website - Overall rating: 5/5 - Reviewer: Carlos M. - Verified reviewer: Yes - Industry: Design - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall. My experience with this tool has been almost fantastic, I would recomend it to every webmaster. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost. #### Cons What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users. --- ### One of the best - Overall rating: 5/5 - Reviewer: Noemí M. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 501-1000 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR. #### Cons There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used. ## More reviews [Next reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/?page=2) --- Hotjar Reviews, Pros and Cons - 2026 Software Advice