# Hotjar vs Matomo - 2026 Comparison - Software Advice > Hotjar vs Matomo - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/matomo/ --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Hotjar vs Matomo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated July 21, 2026 # Hotjar vs. Matomo: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated July 21, 2026 # Hotjar vs. Matomo: 2026 Comparison Skip hours of research. 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Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(543)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Starting Price $39.00per month Free trial Free version Pros: - Heatmaps - User behavior analysis Cons: - Pricing - Feature limitations Who uses Hotjar Based on 543 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%) and IT & Software Development (27%) - Top use cases: Heatmap (20%), Website Monitoring (12%) and Customer Experience (10%) 84% of users recommend this product [](https://www.softwareadvice.com/bi/matomo-profile/) [Matomo](https://www.softwareadvice.com/bi/matomo-profile/) 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) Starting Price $9.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Matomo Based on 62 reviews - Top use case: Web Analytics (47%) 94% of users recommend this product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Hotjar 4.6 [(543)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) [](https://www.softwareadvice.com/bi/matomo-profile/) Matomo 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.6 Based on 543 reviews Ease of use 4.6 Value for money 4.4 Customer support 4.5 Functionality 4.5 4.7 Based on 62 reviews Ease of use 4.5 Value for money 4.7 Customer support 4.3 Functionality 4.5 ## User interface * * * ## Key features Features selected based on 605 reviews from Web Analytics * * * Data Visualization 4.4 Goal Setting/Tracking N/A Heatmaps 4.6 Keyword Tracking N/A Real-Time Analytics 5.0 Referral Tracking N/A Data Visualization N/A Goal Setting/Tracking 4.8 Heatmaps 4.8 Keyword Tracking 5.0 Real-Time Analytics N/A Referral Tracking 5.0 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ HubSpot Marketing HubNot enough reviews ](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)[ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ ZapierNot enough reviews ](https://www.softwareadvice.com/cloud-management/zapier-profile/) [ JoomlaNot enough reviews ](https://www.softwareadvice.com/cms/joomla-profile/)[ MoodleNot enough reviews ](https://www.softwareadvice.com/lms/moodle-profile/)[ LimeSurveyNot enough reviews ](https://www.softwareadvice.com/product/458234-LimeSurvey/) ## Reviews * * * Peter C.Regional Director of Business DevelopmentInformation Technology and Services, 1001-5000 employees "I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process." Jun 26, 2026 OQ Orion Q.Head of MarketingTelecommunications, 11-50 employees "I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect." Jun 3, 2026 VR Verified ReviewerInternInformation Technology and Services, 11-50 employees "We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers." Feb 2, 2025 FV Filippo V.CTOInformation Technology and Services, 2-10 employees "It is not as famous as google analytics." May 2, 2025 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[Microsoft Clarity vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)[Google Analytics 360 vs Matomo](https://www.softwareadvice.com/bi/google-analytics-profile/vs/matomo/)[Semrush vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/semrush/)