---
title: "Hotjar vs Microsoft Clarity - 2026 Comparison - Software Advice"
description: "Hotjar vs Microsoft Clarity - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-09"
---
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Hotjar vs Microsoft Clarity
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Updated November 9, 2026
# Hotjar vs. Microsoft Clarity: 2026 Comparison
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Updated November 9, 2026
# Hotjar vs. Microsoft Clarity: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
[Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
4.6
[(546)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
Starting Price
$40.00per month
Free trial: Available
Free version: Available
Pros:
- Heatmaps
- User behavior analysis
Cons:
- Pricing
- Feature limitations
Who uses Hotjar
Based on 546 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%) and IT & Software Development (27%)
- Top use cases: Heatmap (21%), Website Monitoring (12%) and Customer Experience (10%)
83% of users recommend this product
[](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)
[Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)
4.8
[(57)](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/)
Starting Price
Not provided by vendor
Free trial: Not available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Microsoft Clarity
Based on 57 reviews
- Top use case: Heatmap (82%)
100% of users recommend this product
[](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
Hotjar
4.6
[(546)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
[](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)
Microsoft Clarity
4.8
[(57)](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/)
+
Add product
Add product
## Hotjar vs Microsoft Clarity: At a glance
* * *
Product ratings at a glance
| | Hotjar | Microsoft Clarity |
| --- | --- | --- |
| Overall rating | 4.6
546 reviews | 4.8
57 reviews |
| Ease of use | 4.6 | 4.7 |
| Value for money | 4.4 | 4.9 |
| Functionality | 4.5 | 4.6 |
| Customer support | 4.5 | 4.6 |
| Ease of deployment | 4.6 | 4.8 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 603 reviews from Heatmap
* * *
Data Visualization
4.4
Heatmaps
4.6
Real-Time Analytics
5.0
Reporting & Statistics
4.3
Visual Analytics
4.3
Website Analytics
4.7
- Activity Dashboard: 4.8
- Conversion Tracking: 4.8
- Website Analytics: 4.7
- Visitor Tracking: 4.7
- Customer Journey Mapping: 4.7
- Activity Tracking: 4.7
- Session Recording: 4.7
- Heatmaps: 4.6
- Survey Builder: 4.6
- Usability Testing: 4.6
- For Websites: 4.6
- Survey/Poll Management: 4.5
- Conversion Rate Optimization: 4.5
- Question Branching: 4.5
- Performance Metrics: 4.5
- Behavioral Analytics: 4.5
- Data Visualization: 4.4
- Data Analysis Tools: 4.4
- Customizable Questions: 4.3
- Reporting/Analytics: 4.3
- Reporting & Statistics: 4.3
- Surveys & Feedback: 4.3
- Visual Analytics: 4.3
- Alerts/Notifications: 4.3
- Engagement Tracking: 4.2
- Real-Time Monitoring: 4.1
- Element Analytics: 4.1
- Data Import/Export: 3.9
- User Journeys: 3.9
- Third-Party Integrations: 3.8
- Customizable Forms: 3.7
Data Visualization
4.7
Heatmaps
4.8
Real-Time Analytics
4.8
Reporting & Statistics
5.0
Visual Analytics
4.7
Website Analytics
5.0
- For Websites: 5.0
- Reporting & Statistics: 5.0
- Website Analytics: 5.0
- Real-Time Monitoring: 4.9
- Behavioral Analytics: 4.8
- Heatmaps: 4.8
- Data Visualization: 4.7
- Visual Analytics: 4.7
- Visitor Tracking: 4.7
- A/B Testing: 4.7
- Activity Tracking: 4.7
- Conversion Tracking: 4.7
- Activity Dashboard: 4.7
- Performance Metrics: 4.7
- Engagement Tracking: 4.6
- Reporting/Analytics: 4.5
- Web Traffic Reporting: 4.3
### Wondering if these products fit your needs?
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### Wondering if these products fit your needs?
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## Integrations
* * *
[
HubSpot Marketing HubNot enough reviews
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ZapierNot enough reviews
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[
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## Reviews
* * *
Positive review:
Peter C.
Regional Director of Business Development
Information Technology and Services, 1001-5000 employees
"I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process."
Jun 26, 2026
Negative review:
David V.
Lead Developer
Information Technology and Services, 11-50 employees
"We did notice a significant site speed issue when using Hotjar on several of our websites and that ultimately led us to use a different product."
Aug 18, 2026
Positive review:
Sarah F.
Marketing Technologist
Education Management, 5001-10000 employees
"We also utilized the recording feature which helped us uncover at least one bug in the checkout process."
May 15, 2026
Negative review:
OQ
Orion Q.
Head of Marketing
Telecommunications, 11-50 employees
"I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect."
Jun 3, 2026
Positive review:
Dandu M.
Analyst
Marketing and Advertising, 51-200 employees
"User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario ."
Feb 15, 2026
Negative review:
Sarah F.
Marketing Technologist
Education Management, 5001-10000 employees
"They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues."
May 15, 2026
[Read all reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
Positive review:
VR
Verified Reviewer
Business Analyst
Information Technology and Services, 501-1000 employees
"We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. "
Jan 4, 2025
Negative review:
ML
Maddison L.
Senior Project Manager
Marketing and Advertising, 11-50 employees
"We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over."
Jan 25, 2026
Positive review:
VR
Verified Reviewer
Account Manager
Information Technology and Services, 11-50 employees
"Overall experience with clarity was the best, we mainly used heatmaps for tracking the website clicks and analysis and from that we made some optimizations in the website and that really helped us in driving 2x more traffic to our website"
Jan 3, 2025
Negative review:
VG
Vayunandan G.
Founder and CEO
Information Technology and Services, 51-200 employees
"Limited Integration with Other Tools and lack of advanced fund analysis bother us"
Jan 3, 2025
Positive review:
VR
Verified Reviewer
Account Manager
Information Technology and Services, 11-50 employees
"The Visitor metrics tracking and heatmap is the best feature i can say in Microsoft clarity and user interface is also very simple to navigate"
Jan 3, 2025
Negative review:
Amy H.
IT Director
Information Technology and Services, 2-10 employees
"It is missing a couple of important features, but its hard to say if it'll handle it anyway, such as the domain name for a website. If the site has multiple domain names, will it allow them to be recorded under the same property, there's only one option for the domain name."
Oct 5, 2023
[Read all reviews](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/)
## Customer support
* * *
Hotjar
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Available
Microsoft Clarity
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Not available
## Training options
* * *
Hotjar
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Microsoft Clarity
In Person: Not available
Live Online: Not available
Webinars: Not available
Documentation: Available
Videos: Not available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[Lucky Orange vs Microsoft Clarity](https://www.softwareadvice.com/bi/lucky-orange-profile/vs/microsoft-clarity/)