Hotjar vs Semrush
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Ease-of-Use
4.6 / 5
4.3 / 5
Value for Money
4.5 / 5
4.3 / 5
Customer Support
4.5 / 5
4.4 / 5
Functionality
4.5 / 5
4.6 / 5
Last Review Written
September 29, 2024
September 6, 2024
Pros/Cons
Pros
- It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website.
- Loved how easy installation was. You just need to remember generating these for each landing page, but otherwise it is so easy to just get the code and install it on your page, it's great.
- Hotjar is super easy to install and easy to use. I love the tools that get straight to the point and help you do your job.
Cons
- It's tough to think of a disadvantage to HotJar or a problem I have with the software. It tracks critical data.
- Maybe as I go alone this whole become more evident as to why the price is what it is but for now, it seems unnecessarily steep.
- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data.
Pros
- SEMrush is comprehensive. Amazing for competitor analysis, and very powerful analytics and visualizations.
- It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.
- The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.
Cons
- I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.
- I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.
- One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.
Pricing
Pricing Range
$
$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
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Advisor Recommendations & User Awards
FrontRunners
The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.
FrontRunners
2022
FrontRunners
2024
Advisor Recommendations
Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.
N/A
N/A
Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
