# AB Tasty Software Reviews, Demo & Pricing - 2026 > Review of AB Tasty Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/website-optimization/ab-tasty-profile --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / AB Tasty Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) # AB Tasty 2026: Benefits, Features & Pricing Wondering if AB Tasty is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview AB Tasty 4.6 [(11)](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) Pricing Starting at €15,000.00 per year ### About AB Tasty AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty. AB Tasty enables team members to conduct split URL, multivariate, and predictive testing to configure URL, engagement, transactional, and other goals. It offers an application programming interface, which allows businesses to integrate the platform with several third-party solutions. Administrators can ensure user and data security by setting up multi-factor authentication, role-based access rights, and single sign-on in compliance with ITP guidelines. Wondering if AB Tasty is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## AB Tasty User Interface ## Popular AB Tasty Alternatives Main Product AB Tasty 4.6 [(11)](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.63Value for money - 4.75Customer support - 4.64Functionality Pricing Starting at €15000.00 per year Get Price Alternative Product [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.3 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.31Customer support - 4.31Functionality Pricing Available upon request Get Price Alternative Product [Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/) 4.8 [(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.57Value for money - 4.92Customer support - 4.59Functionality Pricing Available upon request Get Price Alternative Product [Personyze](https://www.softwareadvice.com/website-monitoring/personyze-profile/) 4.6 [(16)](https://www.softwareadvice.com/website-monitoring/personyze-profile/#reviews) Ratings Breakdown - 4.25Ease of use - 4.47Value for money - 4.53Customer support - 4.63Functionality Pricing Starting at $225.00 per month Get Price Alternative Product [Freshmarketer](https://www.softwareadvice.com/product/436315-Freshmarketer/) 4.4 [(25)](https://www.softwareadvice.com/product/436315-Freshmarketer/#reviews) Ratings Breakdown - 4.08Ease of use - 4.05Value for money - 4.15Customer support - 4.16Functionality Pricing Starting at $15.00 per month Get Price ## AB Tasty Pricing and Plans Starting price: €15,000.00 per year Free Trial Free Version Basic €15,000.00 per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AB Tasty Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of AB Tasty Abandoned Cart Saver A/B Testing Assessment Management Audience Targeting Behavioral Targeting Campaign Segmentation Content Personalization Contextual Targeting Conversion Rate Optimization Conversion Tracking Geotargeting Landing Pages/Web Forms Multiple Site Management Multivariate Testing Performance Metrics Product Recommendations Recommendations Split Testing Statistical Analysis Surveys & Feedback Visual Editor Website Personalization WYSIWYG Editor ## AB Tasty User Reviews Overall Rating 4.6 Ratings Breakdown 5 64% 4 36% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 4.6 Customer support 4.8 Functionality 4.6 Mansi M. Verified reviewer Computer Software 10000+ employees Used daily for free trial Review source Reviewed December 2022 Good software for A/B testing 4 Good experience in A/B testing product features Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements. Cons: I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick. Read More Brittany W. Verified reviewer Real Estate 201-500 employees Used daily for less than 6 months Review source Reviewed December 2019 This Software is a Gem! 5 Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too! Cons: reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it. Reasons for choosing AB Tasty Innovative, Intuitive, and had every feature I was looking for to grow our platform. Reasons for switching to AB Tasty VWO decided to break apart features from our package and when they didn't notify or give an opportunity to save data. Literally one day our data was gone on certain tests Read More GJ Geoffrey J. Verified reviewer Information Technology and Services 2-10 employees Used weekly for less than 6 months Review source Reviewed March 2022 Serious CRO tool 5 Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful ! Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs. Cons: There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements). Reasons for switching to AB Tasty Pricing wasn't sustainable for our customers getting started. And you have to go through support every time you want to resubscribe/unsubscribe which doesn't make it practical even on an irregular basis. Read More VR Verified Reviewer Cosmetics 51-200 employees Used weekly for more than 2 years Review source Reviewed February 2022 The experimentation tool 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: Easy to setup Visual Editor Audience segmentation Cons: Pages load time impact (Javascript) Library widget Read More VR Verified Reviewer Retail 201-500 employees Used weekly for more than 2 years Review source Reviewed November 2022 Good Ab testing solution 4 Ratings Breakdown 5 Ease of use 5 Functionality Pros: It's easy to implement, and to roll out. It's nice to test interface quickly and easily Cons: QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front Read More Victor d. Verified reviewer Marketing and Advertising 2-10 employees Used monthly for less than 12 months Review source Reviewed December 2022 Great testing tool but not the best option 4 Ratings Breakdown 4 Ease of use 4 Functionality Pros: Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance. Cons: Probably you will find free solutions that cover your needs or paid ones with more features. Reasons for switching to AB Tasty Features Read More VR Verified Reviewer Internet 51-200 employees Used weekly for less than 6 months Review source Reviewed March 2018 I really underestimated the need for an AB testing software 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it. Cons: There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it! Read More VR Verified Reviewer 501-1000 employees Used weekly for less than 6 months Review source Reviewed March 2018 A really nice AB testing software 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy. Cons: I haven't been using this software very long so I haven't yet discovered anything that I don't like about it. Read More AG Aurelie G. Verified reviewer Newspapers 201-500 employees Used monthly for less than 6 months Review source Reviewed January 2023 Perfect tool for AB testing and acquisition 5 Ratings Breakdown 4 Ease of use 5 Functionality Pros: The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign. Cons: If not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice. Read More VR Verified Reviewer Media Production 11-50 employees Used other for free trial Review source Reviewed August 2018 Cheap but good alternative to Optimize.ly 4 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools. Cons: It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing. Read More Showing 1 - 10 of 11 Reviews [See All Reviews](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) ## Other Top Recommended Web Analytics Software [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (115) Recently recommended **1** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8096) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3404) Recently recommended **0** times Stuck Between Options? Our experts can help you compare AB Tasty with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice