--- title: "AB Tasty Software Reviews, Demo & Pricing - 2026" description: "Review of AB Tasty Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/website-optimization/ab-tasty-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / AB Tasty Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) # AB Tasty Review From €15,000/year Free trial 1 plan Wondering if AB Tasty is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview AB Tasty 4.6 [(11)](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) Pricing Starting at €15,000.00 per year ### About AB Tasty AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty. AB Tasty enables team members to conduct split URL, multivariate, and predictive testing to configure URL, engagement, transactional, and other goals. It offers an application programming interface, which allows businesses to integrate the platform with several third-party solutions. Administrators can ensure user and data security by setting up multi-factor authentication, role-based access rights, and single sign-on in compliance with ITP guidelines. Wondering if AB Tasty is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## AB Tasty User Interface ## Popular AB Tasty Alternatives Main Product AB Tasty 4.6 [(11)](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.63Value for money - 4.75Customer support - 4.64Functionality Pricing Starting at €15000.00 per year Get Price Alternative Product [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.3 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.31Customer support - 4.31Functionality Pricing Available upon request Get Price Alternative Product [Personyze](https://www.softwareadvice.com/website-monitoring/personyze-profile/) 4.6 [(17)](https://www.softwareadvice.com/website-monitoring/personyze-profile/#reviews) Ratings Breakdown - 4.18Ease of use - 4.50Value for money - 4.56Customer support - 4.65Functionality Pricing Starting at $225.00 per month Get Price Alternative Product [Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/) 4.8 [(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.57Value for money - 4.92Customer support - 4.59Functionality Pricing Available upon request Get Price Alternative Product [Freshmarketer](https://www.softwareadvice.com/product/436315-Freshmarketer/) 4.4 [(25)](https://www.softwareadvice.com/product/436315-Freshmarketer/#reviews) Ratings Breakdown - 4.08Ease of use - 4.05Value for money - 4.15Customer support - 4.16Functionality Pricing Starting at $15.00 per month Get Price ## AB Tasty Pricing and Plans Starting price: €15,000.00 per year Free Trial Free Version Basic €15,000.00 per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AB Tasty Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of AB Tasty Abandoned Cart Saver A/B Testing Assessment Management Audience Targeting Behavioral Targeting Campaign Segmentation Content Personalization Contextual Targeting Conversion Rate Optimization Conversion Tracking Geotargeting Landing Pages/Web Forms Multiple Site Management Multivariate Testing Performance Metrics Product Recommendations Recommendations Split Testing Statistical Analysis Surveys & Feedback Visual Editor Website Personalization WYSIWYG Editor ## AB Tasty User Reviews ## AB Tasty customer ratings - Overall rating: 4.6/5 - Total reviews: 11 ### Rating distribution - 5 stars: 7 reviews (64%) - 4 stars: 4 reviews (36%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.6/5 - Customer support: 4.8/5 - Functionality: 4.6/5 --- ### Good software for A/B testing - Overall rating: 4/5 - Reviewer: Mansi M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for free trial - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered Good experience in A/B testing product features #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements. #### Cons I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick. --- ### This Software is a Gem! - Overall rating: 5/5 - Reviewer: Brittany W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too! #### Cons reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it. #### Reasons for choosing AB Tasty Innovative, Intuitive, and had every feature I was looking for to grow our platform. #### Reasons for switching to AB Tasty VWO decided to break apart features from our package and when they didn't notify or give an opportunity to save data. Literally one day our data was gone on certain tests --- ### Serious CRO tool - Overall rating: 5/5 - Reviewer: Geoffrey J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful ! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs. #### Cons There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements). #### Reasons for switching to AB Tasty Pricing wasn't sustainable for our customers getting started. And you have to go through support every time you want to resubscribe/unsubscribe which doesn't make it practical even on an irregular basis. --- ### The experimentation tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Cosmetics - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to setup Visual Editor Audience segmentation #### Cons Pages load time impact (Javascript) Library widget --- ### Good Ab testing solution - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros It's easy to implement, and to roll out. It's nice to test interface quickly and easily #### Cons QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front --- ### Great testing tool but not the best option - Overall rating: 4/5 - Reviewer: Victor d. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance. #### Cons Probably you will find free solutions that cover your needs or paid ones with more features. #### Reasons for switching to AB Tasty Features --- ### I really underestimated the need for an AB testing software - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it. #### Cons There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it! --- ### A really nice AB testing software - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 501-1000 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy. #### Cons I haven't been using this software very long so I haven't yet discovered anything that I don't like about it. --- ### Perfect tool for AB testing and acquisition - Overall rating: 5/5 - Reviewer: Aurelie G. - Verified reviewer: Yes - Industry: Newspapers - Company size: 201-500 employees - Product usage: Used monthly for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign. #### Cons If not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice. --- ### Cheap but good alternative to Optimize.ly - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Media Production - Company size: 11-50 employees - Product usage: Used other for free trial - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools. #### Cons It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing. --- Showing 1 - 10 of 11 Reviews [See All Reviews](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/reviews/) ## Other Top Recommended Web Analytics Software [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3801) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3417) Recently recommended **0** times Stuck Between Options? Our experts can help you compare AB Tasty with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice