All AB Tasty Reviews
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Anonymous
51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed February 2022
The experimentation tool
Easy to setup Visual Editor Audience segmentation
CONSPages load time impact (Javascript) Library widget
Brittany
Real Estate, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
This Software is a Gem!
Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!
PROSI love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!
CONSreporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.
Reason for choosing AB Tasty
Innovative, Intuitive, and had every feature I was looking for to grow our platform.
Reasons for switching to AB Tasty
VWO decided to break apart features from our package and when they didn't notify or give an opportunity to save data. Literally one day our data was gone on certain tests
Geoffrey
Information Technology and Services, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2022
Serious CRO tool
Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful !
PROSThe support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.
CONSThere is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).
Reasons for switching to AB Tasty
Pricing wasn't sustainable for our customers getting started. And you have to go through support every time you want to resubscribe/unsubscribe which doesn't make it practical even on an irregular basis.
Mansi
Verified reviewer
Computer Software, 10,000+ employees
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2022
Good software for A/B testing
Good experience in A/B testing product features
PROSI liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements.
CONSI did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick.
Anonymous
201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
5
Reviewed November 2022
Good Ab testing solution
It's easy to implement, and to roll out. It's nice to test interface quickly and easily
CONSQA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front
Victor
Verified reviewer
Marketing and Advertising, 2-10 employees
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed December 2022
Great testing tool but not the best option
Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance.
CONSProbably you will find free solutions that cover your needs or paid ones with more features.
Reasons for switching to AB Tasty
Features
Anonymous
51-200 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
I really underestimated the need for an AB testing software
If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.
CONSThere's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!
Anonymous
501-1,000 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
A really nice AB testing software
It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.
CONSI haven't been using this software very long so I haven't yet discovered anything that I don't like about it.
Anonymous
11-50 employees
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2018
Cheap but good alternative to Optimize.ly
It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.
CONSIt doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.
Aurelie
Newspapers, 201-500 employees
Used monthly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed January 2023
Perfect tool for AB testing and acquisition
The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign.
CONSIf not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice.
Jeremy
Retail, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Plateforme dédiée à nos campagnes d'AB Test et de Personnalisation
- Facilité d'utilisation / user friendly- Forte autonomie métier- Outil complet et pertinent pour piloter une stratégie de testing- Support très réactif
CONS- Revalorisation des prestations tarifaires en fin de contratA ce jour, nous ne rencontrons aucune autre difficulté ou de points faibles bloquants avec AB Tasty.