Google Optimize

RATING:

4.6

(16)

About Google Optimize

Google Optimize is a website optimization tool that helps businesses with running tests, personalizing their website, and reviewing the results to improve the customer experience. The main features of Google Optimize include audience targeting, multivariate testing, engagement tracking, conversion rate optimization, A/B testing, data visualization, split testing, a visual editor, and statistical analysis. Businesses can benefit from Google Optimize’s A/B testing feature, which allows for testing multiple versions of the same webpage to see what brings the best results. The platform also helps with website personalization for each visitor.  Google Optimize is free to use, and support is offered via a help center and documentation.

Google Optimize Pricing

Free to use. No registration or set up fees are required.

Free trial: 

Not Available

Free version: 

Available

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Google Optimize Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

5

Functionality

4.5

Most Helpful Reviews for Google Optimize

1 - 5 of 16 Reviews

User Profile

Brock

Verified reviewer

Retail, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

We Should Have Used Google Optimize Sooner.

In a word. Fantastic!

PROS

I've known about Google Optimize for a long time, but we didn't see the need to use it. Boy was that a wrong decision. We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions.

CONS

Honestly, nothing. The software is fantastic. I can't envision a world where we won't use Google Optimize to improve our ecommerce business.

Reason for choosing Google Optimize

Google Optimize seemed extremely full featured, simple, and there were a greater number of consultants and freelancers available to help us with our testing on this platform.

Sam

Retail, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed April 2022

A no-brainer for website optimization

PROS

Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests.

CONS

I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize.

Reasons for switching to Google Optimize

Google Optimize is free and just as high of quality

Arun

Education Management, 201-500 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed September 2023

Feedback

overall its good

PROS

many features are there.Was able to make seo friendly by 75 %

CONS

Highly expensive and customer support is relatively poor technically

User Profile

Art

Verified reviewer

Retail, 5,001-10,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed May 2022

Google Optimize - the first tool you should try to get your hypothesis

PROS

I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services.

CONS

I don't like limitation of goals. Goals of AB test has to be a goal in google analytics.

Reasons for switching to Google Optimize

price

Lianne

Furniture, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

One of the best free tool for A/B testing

PROS

Recently, i started using one social proof app and I wanted to test how our store is performing with and without social proof notifications. That is when I came around this tool, I started using it and its super simple. You can create a variant within 5 minutes and also define the events which you want to compare. After using it for a week, I could clearly see the comparison. I wish I had used this tool earlier. Highly recommended tool for A/B testing!!

CONS

I have used it for only like 15 days now and I haven’t found any cons yet.

Reason for choosing Google Optimize

its free