Hotjar has an amazing feature which allows to record user behavior. It is extremely useful to understand how users are interacting with your product.

The biggest downside is that I am unable to use the heatmap functionality for the email signup popup that is located on the site.

Good tool at an affordable price to understand how consumers engage and behave.

It is very easy to integrate using google manager or directly paste the code. One of the best thing in HotJar is Heatmaps it shows me which part of my website are working well.

Really cool tool to help you evaluate where users go when on your site. The software is intuitive and has nice reporting.

The learning curve is basically flat. The product is cheap and has a great free version.

Easy to use and implement on website. Quite good integration system on website.

Hotjar is a great tool to track user behavior on your website. I recommend it, for smaller websites the free edition will be perfect.

Hotjar is super easy to install and easy to use. I love the tools that get straight to the point and help you do your job.

Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and  professional customer support.

It's easy to use, and provides me with detailed information on which elements of my site are working 'well' and which are underutilised. The 'video replay' function is the best feature for this.

It's not the easiest to set up but still manageable. That's the only downside I can think of.

Hotjar is easy to use, easy to set up and pulls great data from your website on usability and conversion topics.

It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website.

HotJar is great for anyone who has a website and offers a paid monthly service and wants to improve the user experience. It's also cheaper than some other services we've used.

Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data.

Love how easy Hotjar is to use, the features allow you to really gain an insight into what webpages are working and what aren't - allowing you to boost user experience and conversions.

It's tough to think of a disadvantage to HotJar or a problem I have with the software. It tracks critical data.

Maybe as I go alone this whole become more evident as to why the price is what it is but for now, it seems unnecessarily steep.

I was unsatisfied with other Heatmapping and recording software.

Super easy to set up and integrate with practically any website. Data is pulled in right away.

My overall experience with Hotjar has been great. I love the flexibility and easy to use interface.

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains.

Great and inexpensive tool for improving user experience.

Hotjar helps you understand how your users interact with your website. I work at a SaaS and it has been very helpful in improving our UX/UI and also for customer support related tasks.

Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this.

It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable.

Overall, amazing experience. Recommended to anyone who is into website optimisation, SEO, and technology.

Loved how easy installation was. You just need to remember generating these for each landing page, but otherwise it is so easy to just get the code and install it on your page, it's great.

I don't know how it works, but it just does and it's amazing. Providing great insights in how visitors use our website.

This software is definitely worth the money, it provides an excellent ROI, it's not pricey by any means.

The support team and user interface of Hotjar are first in class.

My overall experience has been great. Hotjar is my go-to tool when it comes improving UX on websites.

Pretty easy to use, and it made a wealth of information available that was very helpful.

The filters require you to be 100% specific and this leaves a lot of room for errors. It is hard to learn when you are starting out.

Love the new marketplace I utilized the free first blog given to test quality and I was very happy with the writing quality and research done by the writer.

It was very easy to use, and gave you some great insights into what your competitors where doing to gain site traction and traffic.

It really helps with keywords and understanding how the site is doing and what could be improved. They also offer lots of help and give great newsletters on what to do.

I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.

On page report sometimes provides wrong information. Few reports if we fix also it shows error.

The software is cool, some good features. But other competitors offer a better value for the money + have a better customer support.

It gives me very valuable information to spend my marketing budget wisely. The site audit is also extremely useful to improve SEO and have a better ranking.

Also once the wider platform integrations are done it's give better results e.g. GA and Search Console. I like the ability to use the API which we use with our custom reporting.

It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.

My only complaint about the software is that it is extremely expensive, and there are also a lot of features and can be a little confusing.

Often some data is missing and it's happening with both low and high traffic websites. Often data is misleading.

Very easy to use and set up, the best option for getting the big picture of where you stand in organic search results and how to keep optimizing. Great for planning your paid Google ads.

Integration is fine however the customer support is not good.

Although it is not perfect, it is definitely being improved and helps provide guidance.

Overall the company is great. The product is pretty robust and the service is well priced.

Excellent personal onboarding help and a wealth of self-guided articles ensure I'm going to get.

For example, adding domains as competitors is confusing and hard to find.

SEMrush is a wonderful tool with a vast amount of in-depth features that will help you improve SEO and PPC for your business.

One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.

Overall I am very happy with the tool. When I had to reach out to customer service, they were very helpful and got back to me right away.

I like the amount of features that the platform has regarding SEO. On top of that, the UX/UI is very easy to use and appealing to the eye.

VERY good customer service and onboarding for a robust product.

The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.

Lack of guidance and explanation. Lack of automation feature to see larger timelines.

I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.

They help I have received from Customer Service has been exceptional and the tools that I have used have been incredibly helpful.

They provide key insights to help make my website better and better. It is an amazing tool and I would suggest everyone responsible for SEO or auditing SEO to take a look into using SEMrush.

The optimization ideas generated are very effective in improving the website. Technical SEO audit is quite good and rank tracking is accurate.

SEMRush is easy to use and offers great insight into your website performance. I have also found that their YouTube channel and other educational materials are very helpful.

US Dollar

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar.

Combine Hotjar's three products for a complete view of your users' needs:
- Observe: See how people really experience your site so you can improve it with confidence.
- Ask: Discover how your users feel with Feedback & hear from your users with Surveys
- Engage: Automate the recruitment, scheduling, and hosting of moderated user interviews. 

LongDescription

Real Time Analytics

Engagement Tracking

Funnel Analysis

User Research Analysis

Website Analytics

Surveys & Feedback

Site Intercept Survey

Text Analysis

Skip Logic

Customizable Reports

Activity Tracking

URL Customization

Session Recording

Customer Segmentation

Templates

Real-Time Monitoring

Sentiment Analysis

Single Sign On

Video recording/Transcriptions

Behavioral Analytics

Multiple Site Management

NPS Survey Structure

Customizable Fields

Template Management

Data Import/Export

Randomization

Campaign Segmentation

User Journeys

Customer Activity Tracking

Customer Experience Management

Heatmaps

Problem Area Alerts

Conversion Rate Optimization

Statistical Analysis

Multi-Channel Data Collection

Survey/Poll Management

Real Time Data

Performance Metrics

Qualitative Comparative Analysis

Click Tracking

Multi-Channel Communication

User Interaction Tracking

Question Library

Question Branching

Behavior Analytics

Email Reminders

Dynamic Content

Visual Analytics

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Customizable Questions

Data Visualization

Visitor Tracking

Customizable Templates

Visualization

For Mobile

Dashboard

Customer Journey Mapping

For Websites

Customizable Branding

Behavior Tracking

Reporting/Analytics

Widgets

Monitoring

Trend Analysis

Feedback Management

Customizable Forms

Screen Activity Recording

Data Analysis Tools

Drag & Drop

Negative Feedback Management

Third-Party Integrations

Survey Builder

Element Analytics

Mobile Survey

Multi-Channel Distribution

Search/Filter

Quantitative Metrics

Usability Testing

Commenting/Notes

Access Controls/Permissions

Campaign Tracking

Collaboration Tools

Annotations

Web Traffic Reporting

KPI Monitoring

Real-Time Notifications

Video Support

Interactive Reports

Geotargeting

Demographic Data

Conversion Tracking

Issue Tracking

Multi-Language

Real Time Reporting

Usage Tracking/Analytics

Tagging

Moderated Usability Testing

Build your package by picking plans for Hotjar Observe, Ask, and Engage products. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing

Email/Help Desk

FAQs/Forum

Knowledge Base

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Hotjar

Live Online

Webinars

Documentation

Videos

Semrush is a leading online visibility management software-as-a-service platform. 
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks 
- 21 billion keywords
- Over 10 million users who have tried Semrush

Link Analytics

Real-Time Analytics

Website Monitoring

URL Shortener

Application Management

Google Analytics Integration

Keyword Rank Tracking

Multi-Channel Campaigns

SEO Management

Brand Control

Brand Tracking

Charting

Referral Tracking

Ad hoc Reporting

Broken Link Discovery

Multi-Account Management

Competitive Analysis

Pro: $129.95/month

Guru: $249.95/month

Business: $499.95/month

Hotjar vs Semrush

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