--- title: "Mixpanel Software Reviews, Demo & Pricing - 2026" description: "Review of Mixpanel Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/website-optimization/mixpanel-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Mixpanel Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/)[Alternatives](https://www.softwareadvice.com/project-management/mixpanel-profile/alternatives/) # Mixpanel Review From $25/month Free version Free trial 3 plans Wondering if Mixpanel is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Mixpanel 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Pricing Starting at $25.00 flat rate per month ### About Mixpanel Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform. It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs). Mixpanel comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, Intercom and more. The platform is available to users for free and on monthly subscriptions. Support is extended via phone and email. Wondering if Mixpanel is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## Mixpanel User Interface ## Popular Mixpanel Alternatives Main Product Mixpanel 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1888)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2358)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Google Cloud](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/) 4.7 [(2322)](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.42Value for money - 4.31Customer support - 4.60Functionality Pricing Available upon request Get Price Alternative Product [Reportei](https://www.softwareadvice.com/bi/reportei-profile/) 4.7 [(241)](https://www.softwareadvice.com/bi/reportei-profile/reviews/) Ratings Breakdown - 4.77Ease of use - 4.53Value for money - 4.62Customer support - 4.51Functionality Pricing Starting at $24.00 per month Get Price ## Mixpanel Pricing and Plans Starting price: $25.00 per month Free Trial Free Version Free $0.00 flat rate Plan includes: - Core Reports (Including Flows) - Data Dictionary - Monitoring & Alerts - Unlimited Data History & Seats - US or EU Data Residency Growth $25.00 flat rate, per month Plan includes: - All Features in Free - Data Modeling - Group Analytics & Data Pipelines Add-Ons - Impact Report With Causal Inference - Legendary Email Support - Plus: Unlimited Saved Reports & Cohorts Enterprise Pricing available upon request Plan includes: - Dedicated Customer Success - Everything in Growth - Experiments & Signal Reports - Plus: Advanced Access Controls - Seasonal & Events-Based Pricing - SSO & Automated Provisioning Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Mixpanel Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of Mixpanel Activity Dashboard AI Copilot Alerts/Notifications API Audience Targeting Campaign Segmentation Campaign Tracking Cohort Analysis Collaboration Tools Communication Management Conversion Tracking Customer Journey Mapping Customer Segmentation Dashboard Data Connectors Data Discovery Data Import/Export Data Management Data Visualization Drag & Drop Engagement Tracking Event Triggered Actions Funnel Analysis In-App Events Tracking Interactive Reports KPI Monitoring Machine Learning Multi-Channel Data Collection Multiple Site Management Multivariate Testing Performance Metrics Predictive Analytics Predictive Modeling Product Data Management Push Notifications Reporting/Analytics Retention Tracking Revenue Tracking Single Page View Tagging Usage Tracking/Analytics Visual Analytics Visualization Website Analytics ## Mixpanel Integrations AB Tasty Integration rated undefined from -1 review Chameleon Integration rated undefined from -1 review Intercom Integration rated undefined from -1 review OneSignal Integration rated undefined from -1 review Gainsight CS Integration rated undefined from -1 review Kameleoon Integration rated undefined from -1 review See all 33 integrations ## Mixpanel User Reviews ## Mixpanel customer ratings - Overall rating: 4.5/5 - Total reviews: 146 ### Rating distribution - 5 stars: 88 reviews (60%) - 4 stars: 49 reviews (34%) - 3 stars: 9 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4.2/5 - Customer support: 4.2/5 - Functionality: 4.5/5 --- ### Detailed User Insights - Overall rating: 5/5 - Reviewer: Ava H. - Verified reviewer: Yes - Industry: Program Development - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered It gives valuable insights into user behaviour, but it’s best for those willing to learn the ropes. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I tracked what users were doing, helping me see what they enjoyed and where they struggled. #### Cons It’s tricky to learn at first, especially if you’re new to analytics. --- ### A Comprehensive Review of Mixpanel - Overall rating: 5/5 - Reviewer: Noam B. - Verified reviewer: Yes - Industry: Media Production - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions. #### Cons Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement. #### Reasons for switching to Mixpanel Mixpanel stands out from its competitors due to its robust analytics capabilities and intuitive user interface. The ability to customize data tracking and segment user behavior provides a powerful tool for gaining valuable insights into user behavior. --- ### The best user tracking tool - Overall rating: 4/5 - Reviewer: Magnus O. - Verified reviewer: Yes - Industry: Publishing - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The experience has been great. Although, I requested a refund once and it took a while. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it. #### Cons Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software. --- ### Most important Data Analytics tool for SaaS - Overall rating: 5/5 - Reviewer: Vaibhav D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool tool which every saas product marketer and developer teams should use for products improvement. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Can track more detailed and accurate users Interaction information for SaaS products. #### Cons Implementation takes time and development efforts. #### Reasons for choosing Mixpanel Less expensive and more detailed implementation videos available. #### Reasons for switching to Mixpanel Not able to track detailed information about each user's activity inside webapp --- ### Mixpanel - Overall rating: 5/5 - Reviewer: Romaric S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable. #### Cons Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours. --- ### There are a lot of analytics tools. This one does work. - Overall rating: 5/5 - Reviewer: Aleksandr S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted. #### Cons Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high. --- ### Best decision to use Mixpanel - Overall rating: 5/5 - Reviewer: Yuvan K. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required. #### Cons It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful. #### Reasons for choosing Mixpanel For my use case Mixpanel fits the best. --- ### The king for product Analytics - Overall rating: 5/5 - Reviewer: Luis F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4. #### Cons There are some analytics features only accessible in Enterprise, but it is a minor inconvenience. #### Reasons for switching to Mixpanel Needed more features related to SaaS --- ### Simple & effective product analytics tool - Overall rating: 5/5 - Reviewer: Sushant K. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points. #### Cons Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure. --- ### Go to tool for Dashboarding - Overall rating: 5/5 - Reviewer: Aman K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast. #### Cons There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this. --- Showing 1 - 10 of 146 Reviews [See All Reviews](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) ## Mixpanel Popular Comparisons [Microsoft Power BI vs Mixpanel](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/mixpanel/)[Google Analytics 360 vs Mixpanel](https://www.softwareadvice.com/bi/google-analytics-profile/vs/mixpanel/)[Tableau vs Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/vs/tableau/)[Domo vs Mixpanel](https://www.softwareadvice.com/bi/domo-profile/vs/mixpanel/)[Snowflake vs Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/vs/snowflake/)[Matomo vs Mixpanel](https://www.softwareadvice.com/bi/matomo-profile/vs/mixpanel/) [Compare All Alternatives](https://www.softwareadvice.com/project-management/mixpanel-profile/alternatives/) ## Other Top Recommended Web Analytics Software [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3801) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3417) Recently recommended **0** times Stuck Between Options? 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