About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.

Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, page views and more.

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91 Reviews of Optimizely

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(55)

55

4 stars

(29)

29

3 stars

(7)

7

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 91 results

June 2017

Crystal from Surety Solutions, LLC

Verified Reviewer

Company Size: 11-50 employees

Industry: Insurance

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

4.0

June 2017

Optimizely is the tool taught in CRO classes

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

April 2018

User Profile Picture

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Excellent AB testing tool!

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

August 2021

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

August 2021

Ferrari of AB Testing Platforms

It's a good product, although I do believe they over sold it based on ease of use. Most tests we deploy require a developer since the GUI doesn't work well with the JS frameworks we utilize.

Pros

This product is really robust and you can do a number of things with it such as multivariate, A/B, and feature rollouts.

Cons

Optimizely is not cheap so you need to make sure you use it regularly to get the value out of it.

Reasons for Choosing Optimizely

Optimize appeared easy to use with their GUI.

Reasons for Switching to Optimizely

We chose to switch based on the "ease of use"

June 2018

James from TheAdvisorCoach.com

Company Size: 2-10 employees

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

June 2018

Okay A/B testing tool - there are better options

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

June 2021

Corey from LexisNexis Risk Solutions

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

3.0

June 2021

Optimizely for AB testing

Pros

We're exploring more avenues for AB testing. Optimizely gives us the ability to make quick web alterations and see the significance of the change.

Cons

The support staff tends to focus on sales motions instead solving the problem.