Semrush

RATING:

4.7

(2226)

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Semrush Pricing

Pro: $129.95/month Guru: $249.95/month Business: $499.95/month

Starting price: 

$129.95 per month

Free trial: 

Available

Free version: 

Available

SEMrush position tracking
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Semrush Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Semrush

1 - 5 of 2,216 Reviews

Jason

2 - 10 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2021

Working with SEM Rush

User Profile

Marco Genaro

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

One of the best SEO tool. Unfortunately, a bit expensive.

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts. I would love it to be a bit cheaper, but it's worth the price.

PROS

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

CONS

In my opinion, there are two cons of SemRush: First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research. Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Reason for choosing Semrush

For a similar price, SemRush is easier to use and more complete.

Reasons for switching to Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them .

Emily

Insurance, 1,001-5,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed March 2024

Great SEO tool that gives you the right insights!

PROS

- great for keyword and competitors analysis - easy to implement - great customer service! - easy integration with google tooling

CONS

- accidental purchases are easily made - look and feel of the dashboards

Reasons for switching to Semrush

Did not meet the needs of the company anymore

Miguel

Marketing and Advertising, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2024

Great App but not Cheap

PROS

Semrush is a great app for SEO, and is one of the leaders in the market, I've been using it for a while now, and it is very complete.

CONS

The price. It is not the cheapest option available in the market.

Jeff

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Not just another SEO platform

I'm happy with it. It's one of many tools - it could be the only one, but lacks in certain areas. Needs more AI and more automated, time saving tools.

PROS

Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world

CONS

It costs too much over the lang haul - it is not automated (or give you the option to automate) enough. While it helps identify issues, it's not great at helping you to resolve them.