--- title: "VWO Testing Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of VWO Testing. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if VWO Testing is a good fit for you!" source_url: "https://www.softwareadvice.com/website-optimization/vwo-testing-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / [VWO Testing](https://www.softwareadvice.com/website-optimization/vwo-testing-profile/) / VWO Testing Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/website-optimization/vwo-testing-profile/) Reviews [Alternatives](https://www.softwareadvice.com/website-optimization/vwo-testing-profile/alternatives/) # VWO Testing User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 91 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.4/5 - Value for money: 4.0/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 52 reviews (57%) - 4 stars: 32 reviews (35%) - 3 stars: 5 reviews (5%) - 2 stars: 1 reviews (1%) - 1 star: 1 reviews (1%) ### Most mentioned pros - With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. - I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. - It can help businesses to increase their conversion rate and revenue. ## VWO Testing customer reviews Showing reviews 1-25 of 91 (page 1). ### It's worth "trying" - Overall rating: 3/5 - Reviewer: Ayushi S. - Verified reviewer: Yes - Industry: Outsourcing/ Offshoring - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants). #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros 1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests #### Cons There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue. --- ### Fantastic for split testing landing pages - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have solved the ability to find winning variations of landing pages for multiple different businesses with this software. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze. #### Cons Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect. #### Vendor response Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO Replied June 2020 --- ### VWO Testing - Overall rating: 3/5 - Reviewer: Amy O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good! I love the customer support. They really help you. Other than the numbers reporting wrong, I like the platform. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I like how easy it is to set up a test. It is also easy to see reports. #### Cons The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed. #### Vendor response Thanks for sharing the feedback, Amy. Though we are already working on enhancing our reporting further, but the calculations shouldn't be incorrect even as of now. We would really appreciate if you could share your detailed feedback around reporting with us at support@vwo.com. - Venus from VWO Replied June 2020 --- ### Simple product and easy to use for beginners - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there. #### Cons After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own. --- ### The most comprehensive website testing and optimization tool on the market - Overall rating: 5/5 - Reviewer: Jamie M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes. #### Cons The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers. --- ### Great tool for site variation testing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are using VWO to test changes to UI elements on our web, and we like it so far. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful. #### Cons I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly. --- ### Great UX testing tool - Overall rating: 5/5 - Reviewer: Rodrigo C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years. VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate. #### Cons Sometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work. #### Vendor response Thank you for sharing your feedback! Glad to know that VWO is helpful to a lot of teams in your organisation. Regarding your other feedback, we would advise to follow a stringent QA procedure using our Live Previews feature across devices, browsers, etc. to ensure campaigns work well. - Venus from VWO Replied June 2020 --- ### A good tool for AB testing - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements. One can run simple AB tests comparing amongst two different URLs or run two variations and also execute multi variate tests wherein multiple changes and their impact can be attributed to the changes. #### Cons The integration and data benchmarking with analytics tool is something which can be improved. Results on VWO dashboards and on integration analytics tools may vary on occasions leading to confusion on the outcomes. --- ### Good for small to medium business - Overall rating: 4/5 - Reviewer: Akash G. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in. #### Cons I especially didn't like their pricing threshold. . --- ### Tracking website visitors - Overall rating: 5/5 - Reviewer: Donny F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros the ability to use one platform to seamlessly track what's happening with visitors to my websites #### Cons could be easier to install however it's not that complicated #### Vendor response Thank you for sharing your valuable feedback, Donny! - Venus from VWO Replied June 2020 --- ### Great software with a few glitches - Overall rating: 4/5 - Reviewer: Jacob W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Using VWO you're able to run more sophisticated tests than other, free software. Support is helpful. #### Cons Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time. Seems to have more negative affects on site speed than other platforms. #### Vendor response Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at support@vwo.com so that we can discuss this further. - Venus from VWO Replied June 2020 --- ### Split testing made easy - Overall rating: 5/5 - Reviewer: Rob W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used other for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The examples of things to test is like a marketing mentorship program. Some great ideas. Split testingtext changes is easy to setup #### Cons The coolest ideas for testing require some web development time. Very cool stuff, but you need a team (designer, developer, marketer) to work together to really take advantage of what the software offers. #### Vendor response Thank you for sharing your feedback! Since Conversion Rate Optimization is a process to enhance the website's overall conversions, it does require analyzing the data and planning the changes accordingly. So we completely agree that the entire implementation requires resources. This in general results in campaigns which are well thought of than the ones that are created with ad hoc changes. I would like to mention here that we do have an in-house team of experts who can help you with all aspects of CRO. Reach out to them at services@vwo.com if you are looking to avail such a service. - Venus from VWO Replied June 2020 --- ### User-Friendly, Data-Oriented Tool - Overall rating: 4/5 - Reviewer: Emma K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Increasing website form fills, understanding the user journey, understanding drop-off points. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros This tool allows users to dive very deep into what they're trying to research or gather data on. It can do a ton and get very granular, but is still user friendly at the same time. The results it provides are very detailed and helpful. #### Cons It doesn't work quite as well for smaller websites that don't get a ton of traffic. #### Reasons for choosing VWO Testing N/A #### Reasons for switching to VWO Testing VWO can do much more and provides more detailed data. #### Vendor response Thanks for sharing the feedback, Emma. Regarding your concern on low traffic, we have recently come up with a new testing algorithm that could help you test on low traffic. We will be happy to give you early access of this feature. Please reach out to us at support@vwo.com for this. Happy to help! - Venus from VWO Replied June 2020 --- ### Great tool for marketing agencies! - Overall rating: 4/5 - Reviewer: Sarah R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. At our agency, we mainly use the heatmap, visitor recordings and A/B testing tools to better service our clients. I really like how the reports can easy be shared with the clients and represent the data well. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The program is very user friendly, specifically the visual editor in the A/B testing tool. It makes it easy for people who don't know coding and web dev to create an A/B test. Additionally, it is great that you can segment traffic very thoroughly throughout all the heatmaps, visitor recordings, and A/B tests. #### Cons The thing that is most frustrating is that we can't store data forever. For example, if we are running a heatmap it only will store data for the last 60-90 days. #### Vendor response Thanks for sharing the feedback. We are glad that you liked the platform and especially the Insights features. Regarding your concern about data retention for Insights, we have given the maximum duration for 90 days as it has been noticed that businesses usually get to see a trend by analyzing the data for a quarter and can take their decisions accordingly. And you can also download data and store it for future reference. However, we have surely noted your feedback for consideration. - Venus from VWO Replied June 2020 --- ### Optimize your website and improve conversions with VWO - Overall rating: 5/5 - Reviewer: Graeme C. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros VWO Testing is a great tool for businesses looking to optimize their website and improve their conversion rates. With A/B and multivariate testing, heat maps, and user recordings, businesses can identify what works and what doesn't on their website. It gives businesses valuable insights into how their website is performing and make data-driven decisions to improve their online performance. It can help businesses to increase their conversion rate and revenue. #### Cons VWO is a must-have for any business, with no cons to weigh against its benefits. --- ### Proven Results for Clients - Overall rating: 4/5 - Reviewer: Hayley S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am able to observe users on the website which allows be to better understand our target audience and optimize accordingly. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the ability to utilize this software in order to show our clients the interactions on their website. It is very helpful when testing new Landing Pages which allows our client to see their customers interact with the website and observe decisions they make once getting to the website. Very cool tool! #### Cons I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process. #### Vendor response Thanks for your feedback. Glad to know that you like using VWO! Regarding the data, I would like to mention that data does appear in real-time in VWO. In case you are referring to Sampling of data and have any questions regarding it, then feel free to reach out to support@vwo.com. We will be happy to help you with the relevant details. - Venus from VWO Replied June 2020 --- ### Great CRO platform - Overall rating: 5/5 - Reviewer: Cody S. - Industry: E-Learning - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Ease of use and its overall capabilities. #### Cons It's a bit pricy compred to Optimizely and Google Optimize. #### Vendor response Thank you for sharing your feedback! Glad to know that you like the product. Regarding your concern about VWO's pricing, though the pricing is closely mapped with feature list but do share us a note at support@vwo.com around your thoughts on how to better price our product and we will connect you to our strategy team. - Venus from VWO Replied June 2020 --- ### Useful when you're just getting started - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used monthly for less than 12 months - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were able to see some cursory user behavior data on different sites as well as set up some simple A/B tests for Wordpress. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros This is an affordable software which allows you to track user behavior and run some A/B testing with Wordpress sites. I like the interface and it does help us gain some useful information about the way people are interacting with the websites we design. #### Cons I think the concept of goals, especially those tied to form fills/other conversion points, are not well explained and don't seem to behave as one might expect. This software definitely has limitations, and I wouldn't recommend it to someone looking to get really in-depth data about user behavior or split testing. But it is good for those that are dabbling in it or just looking for an overview. --- ### See if your website really works! - Overall rating: 4/5 - Reviewer: Samantha B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used other for less than 12 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Great AB testing tool to see which design and content really resonates with your web audience. #### Cons Marketers and designers, you will probably need your website team to help set this up. #### Vendor response Thanks for sharing the feedback, Samantha. We are glad that you like the platform. We have noted down your feedback around the usability of editor and will surely work on the same. - Venus from VWO Replied June 2020 --- ### Good tool for behavior analysis - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The best feature is the heatmap feature which is pretty powerful and very useful. #### Cons The fact that I had to pay more for screen recording. #### Vendor response Thank you for sharing the feedback. Really glad to know that you like using VWO. - Venus from VWO Replied June 2020 --- ### Good Cost-Effective Testing Tool - Overall rating: 5/5 - Reviewer: Jennifer J. - Verified reviewer: Yes - Industry: Real Estate - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros All key features at a more reasonable cost than competitors #### Cons Data tracking often doesn't match up with other sources. The VWO stats can be misleading. #### Vendor response Thanks for sharing the feedback, Jennifer. We are glad that you liked the product. Regarding your concern about data metrics, if you are experiencing issues with the numbers, you can share details with us at support@vwo.com. We would be happy to assist you further. - Venus from VWO Replied June 2020 --- ### Powerful Tracking Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Accurately tracking steps within our funnels. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It does a great job of tracking conversions and has different options you can implement for split testing. You can test different parts of your funnel. Also, has a good heatmap option. #### Cons It can be a little challenging if you are wanting to use subdomains and still track. Customer support helped to figure it out though. #### Vendor response Thanks for sharing your valuable feedback. Also, tracking sub-domains shouldn't be an issue. Please reach out to us at support@vwo.com with your use-case and we will be happy to help! - Venus from VWO Replied June 2020 --- ### Solid A/B testing performance - Overall rating: 5/5 - Reviewer: Ryan F. - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The software is web-based and easy to use. It only requires a small javascript tag to be added to pages. We have been using the software for around three years, the A/B testing and heatmap tools have helped us greatly to understand how our visitors are interacting with the site. #### Cons I feel the A/B test editor is a little tricky to use at times, especially the variation list pop-up. I think the design needs to be a bit more clear, as I cannot see how to delete a variation from the pop-up list. #### Vendor response Thank you for sharing your feedback! Glad to know that you like the product. And we have noted down your feedback around the visual editor and will surely pass it on to our Product Team. - Venus from VWO Replied June 2020 --- ### Wow! Such a cool tool. More than we needed in the end. - Overall rating: 5/5 - Reviewer: William C. - Verified reviewer: Yes - Industry: Computer Software - Product usage: Used weekly for less than 6 months - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros This thing will go crazy! And help you change almost everything about your website including recording your visitors. #### Cons It was too expensive for what we wanted to do and it was a little hard to learn how to do the editing. --- ### This can be helpful if you don't know a lot about web development. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used other for less than 6 months - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered You can track users on your website and the actions they take while on there. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros If you don't have a lot of coding experience, this software can be helpful for tracking your consumers on your website. #### Cons This product is a bit too simple for advanced uses. It has A/B testing abilities, but they are not as advanced as other programs. ## More reviews [Next reviews](https://www.softwareadvice.com/website-optimization/vwo-testing-profile/reviews/?page=2) --- VWO Testing Reviews, Pros and Cons - 2026 Software Advice