About Aprimo Productivity Management

Aprimo Productivity Management is a cloud-based software designed to help marketers streamline marketing processes and deliver campaigns and experiences efficiently. It provides a variety of features including task management, omnichannel marketing automation, resource optimization, project tracking and agile reporting.

Businesses can utilize Aprimo Productivity Management to maintain global activity lists of marketing operations with information about metadata and resources. It includes a project oneview module, which lets administrators add ad hoc projects to Kanban boards, update market changes and view specific details on a unified dashboard.


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3 Reviews of Aprimo Productivity Management

Overall rating

3.67 / 5 stars

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December 2020

AFZAL from NYL

Company Size: 10,000+ employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

December 2020

The Best Marketing Automation Software we have used!

I have had a very good overall experience with Aprimo and I like what I see on their roadmap.

Pros

We use Aprimo to entirely automate our marketing workflows and what I like most is the configuration flexibility it provides in adapting to our ever changing business needs

Cons

We are constantly seeing new enhancements but a couple of things Aprimo needs to work on improving are Project scheduling and Resource planning.

June 2017

Ellie from Helix Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

2.0

Functionality

5.0

June 2017

Aprimo has great functionality but is expensive without any customer support

Pros

This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects. If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.

Cons

The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway. The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying. This system is also very expensive.

October 2020

Craig from Prudential

Company Size: 1,001-5,000 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

October 2020

Poor Service

Pros

It was easy to use and to configure.

Cons

The customer service and support when issues arose was less than desirable.