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Supported Operating System(s):
Web browser (OS agnostic)About Agency Analytics
Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more.
Agency Analytics allows users to monitor multiple campaigns from various channels. Users can create reports with the pay-per-click reporting tool and configure dashboards according to needs of their clients with drag-and-drop widgets. Dashboards can be white labeled, which allows users to provide branded data and reports for clients.
With the SEO auditing tool, users can automatically monitor a variety of issues including 404 errors, missing images and duplicate content. The rank-tracker tool monitors website performance, an...
93 Reviews of Agency Analytics
Average User Ratings
Overall
4.85 / 5 stars
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
August 2018
Glenn from Konnector
Verified Reviewer
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
August 2018
Best overall SMB Reporting tool hands down
Pros
We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.
Cons
ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.
August 2020
Bart from Resurge Digital
Verified Reviewer
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2020
Fantastic value for money with scalable pricing depending on your needs.
To make it short and sweet; when we founded our new Brisbane digital marketing agency - Resurge Digital, going with AgencyAnalytics for all of our tracking, auditing and reporting was a complete no-brainer.
Pros
I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.
Cons
The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.
January 2019
Anonymous
Verified Reviewer
Company Size: 1,001-5,000 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
January 2019
AgencyAnalytics
Pros
I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.
Cons
I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.
Response from AgencyAnalytics
Replied January 2019
Hi - Just wanted to respond by clarifying that we actually don't compete with Moz and similar tools. Those tools primary function is to provide in-depth keyword analysis. But they don't offer client reporting or other agency focused tools that we provide! On the other hand, our core business is agency reporting. For that reason, our rankings and keyword data are meant to be an overview; just enough to provide in-depth client reports. Our keyword data isn't intended to be used for detailed SEO analysis by agency owners. As a result, many agencies subscribe to tools like Moz etc to do their in-depth, detailed keyword research... And then subscribe to AgencyAnalytics for their client reporting. The tools complement each other rather than being in competition. Cheers!
July 2020
Ramazan from Clixous
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
July 2020
A great SEO tool for rank tracking
Agency Analytics' visualized interface integrates ranking, Google Search Console, Analytics and other SEO tools, enabling you to get rich visuals.
Pros
It allows you to integrate with Google products and other tools and create customizable reports.
Cons
customer reporting is very important. Agency Analytics transmits the ranking data you need in the most accurate way with its large database. We love the reports that are created for each customer.
April 2020
Muhammad from Globital
Verified Reviewer
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2020
Recommend this Tool for Agencies
My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.
Pros
We were using this software in our Digital Marketing agency for more than 2 years and it was the best tool for tracking keywords rankings. The rankings were very accurate as compared to another tool. I like their local 3 pack rankings option also because it shows exact rank for each keyword in Google Local 3 pack. Their servers are built to bear maximum load as we had thousands of keywords in our account for 300+ projects at that time.
Cons
It is a bit expensive than other tools but I think they deserve this price for the tool. I don't see any cons in this tool.
