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Avaya UCaaS
Avaya UCaaS
Avaya UCaaS (formerly Avaya Aura Contact Center) is a cloud-based and on-premise call center solution that caters to all businesses across various industries. The solution allows users to offer personalized interactions to regular...Read more about Avaya UCaaS
3CLogic
3CLogic
3CLogic is a leading cloud contact center platform modernizing enterprise communications for employees and customers. Built on AWS, the solution provides advanced and scalable speech-enabled offerings for leading CRMs, including S...Read more about 3CLogic
AireContact
AireContact
AireContact is a cloud-based contact center solution that provides call center interaction and management tools for multiple channels of communication. The product caters to businesses of all sizes and allows users to create campa...Read more about AireContact
Bright Pattern
Bright Pattern
Bright Pattern is a cloud-based contact center software solution which helps businesses manage multichannel service including inbound and outbound voice, email, chat, and social media. Bright Pattern scales from 5 to 10,000 concur...Read more about Bright Pattern
DialedIn CCaaS
DialedIn CCaaS
DialedIn (formerly ChaseData) offers cloud-based, standalone call center functionality with customer service and support built into the solution. It’s designed for outbound, inbound and blended call center teams. Dialing capabil...Read more about DialedIn CCaaS
Nextiva Contact Center
Nextiva Contact Center
Create more powerful customer experiences while reducing cost and complexity so you can grow your customer relationships, empower your agents, and delight your customers. Serve customers where they are and when they want with tr...Read more about Nextiva Contact Center
VanillaSoft
VanillaSoft
VanillaSoft is a cloud-based sales management solution that combines features for CRM, lead management and telemarketing which helps sales teams in businesses manage their daily operations. VanillaSoft uses a queue-based sorting...Read more about VanillaSoft
Five9
Five9
Five9 is an all-in-one cloud contact center solution for inbound, outbound, blended and omnichannel contact centers world-wide. Powered by Practical AI, Five9 enables agents to provide customer experiences across phone, emai...Read more about Five9
NICE CXone
NICE CXone
Organizations around the world are striving to deliver the ultimate customer experience, strengthen brand value, and boost efficiency. NICE CXone empowers brands to achieve these objectives on one interaction-centric platform with...Read more about NICE CXone
Dynamics 365
Dynamics 365
Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more about Dynamics 365
PIMS Dialer
PIMS Dialer
The PIMS Dialer is flexible, scalable, and secure. It’s a cloud-based application, and the servers are housed in a state-of-the-art facility that’s operated around the clock, delivering extremely reliable uptime. Companies can cus...Read more about PIMS Dialer
MiContact Center Business
MiContact Center Business
Mitel MiContact Center is a hybrid contact center solution that caters to businesses across various industries such as hospitality, healthcare, government, education and service providers. The solution can be accessed via web brow...Read more about MiContact Center Business
Genesys Cloud CX
Genesys Cloud CX
Genesys Cloud CX™ cloud contact center software transforms your customer experience. It connects data across teams, tools, interactions so you have actionable insights to address customers problems with ease on any channel, at any...Read more about Genesys Cloud CX
Vonage Contact Center
Vonage Contact Center
Vonage Contact Center for Salesforce is #1 for Salesforce AppExchange user reviews, with a 4.9/5 Salesforce AppExchange rating. The solution delivers unmatched Salesforce integration into routing, reporting, and the user experienc...Read more about Vonage Contact Center
Clarity Connect
Clarity Connect
Clarity Connect is a call center management solution suitable for concurrent users and for organizations across a variety of industries. Clarity Connect is a contact center solution that runs on the Skype for business It help...Read more about Clarity Connect
UniVoIP
UniVoIP
Cloud Voice for Microsoft Teams from UniVoIP Why Use Microsoft Teams as a Phone System? ● You already have M365, so maximize your existing Microsoft investment - and cut costs drastically. ● True Unified Communications - busine...Read more about UniVoIP
Humach
Humach
Humach is a cloud-based call center solution that provides plug and play customer service functionalities to businesses across various industry verticals such as health care, retail, financial services, consumer products and more....Read more about Humach
Ytel
Ytel
Ytel Contact Center is a cloud-based integrated marketing suite that caters to SMB call centers and businesses with dedicated phone support teams, helping them manage multi-channel communications. The solution offers features...Read more about Ytel
RingCentral Contact Center
RingCentral Contact Center
RingCentral's leading cloud contact center offers skill-based routing, agent management, real-time insights, and more to empower your employees to deliver better customer experiences. With the right tools, your agents can meet you...Read more about RingCentral Contact Center
Aceyus
Aceyus
Aceyus provides enterprise and mid-market companies contact center solutions designed to elevate and enhance the customer experience through real-time contact center dashboards and reporting. We stitch together call center data, W...Read more about Aceyus
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Buyers Guide
Last Updated: March 16, 2023For many companies, call centers are where the rubber meets the road. They're where corporate strategies get tested between agent and customer on a chessboard of human emotion. They're where sales are won and lost and where customers get to hear the real voice of a company, including all of the good, the bad and the ugly.
The bottom line is that call centers—specifically the agents within them—present the company's face to the public and do so at many of the most important points along the customer journey. Despite extensive training, monitoring and coaching, agents can still slip up when faced with a good question, a bad situation or an ugly customer.
Call center scripting software is an inexpensive, scalable solution to many of these problems. This Buyer's Guide will help you better understand and evaluate call center scripting software. In it we cover:
What Is Call Center Scripting Software?
Common Features of Call Center Scripting Software
What Is Call Center Scripting Software?
Call center scripting software is software that provides written prompts to call center agents, telling them what to say and when to say it. It can provide basic prompts based on general questions and answers, specific statements to repeat verbatim or some combination of the two. Most call center scripting software allows for a high degree of customization.
Scripted agent prompts and interface in the NICE inContact call center solution
The most basic call center scripting applications simply refresh the same script at the beginning of each call. More advanced offerings can select in real time from a library of prewritten lines, dynamically changing the agent's script based on voice recognition of the call's content. The most advanced offerings can even factor in the caller's emotional state, using artificial intelligence (AI) to listen for impatience, frustration and anger, then dynamically change the script as the situation requires.
Call center scripting software can be installed on-premise—on a local server that connects to each agent's workstation—or deployed from the cloud as Software-as-a-Service (SaaS). It's available as a stand-alone tool or can come as part of a call center platform or even a small business phone solution.
Common Features of Call Center Scripting Software
Call center scripting software offers a variety of tools and applications designed to improve both call outcomes and call center management. Various solutions may offer some or all of the following features and applications. As always, buyers are encouraged to carefully research their options before making a purchase decision.
Drag-and-drop script builder | Provides a graphical interface to help design complex, multivariate and branching scripts. Script designers can add to scripts by simply dragging and dropping new question or answer options and can follow the logical flow of a call at a glance. |
CTI integrations | Computer-telephone integration (CTI) is basic call center functionality that lets agents manage (place, receive, transfer) calls directly from their workstations and helps ensure on-screen scripting prompts stay in sync with each call. |
Software integrations | Call center scripting software can integrate with other back-end platforms—your CRM for example—to suggest particular scripts for particular customers, helping tailor customer experiences to individual customers. |
Pause, resume and transfer | These functions help maintain continuity when a call is paused, resumed or transferred between agents. When a customer calls back (or is transferred) the script resumes where it left off, rather than infuriate the customer by always starting from the top. |
Script library | Provides a selection of commonly used scripted interactions. Rather than repeatedly entering, for example, a call-conclusion dialogue, script designers can just choose from a list of previously written script dialogues. |
Analytics | Connects the dots between individual scripts and call outcomes. They can show, for example, which scripts lead to the fastest resolutions or the highest customer satisfaction scores. |
Benefits and Potential Issues
Implementing call center scripting software can bring many benefits, including:
Improved KPIs and metrics. By arming agents with information while a call is underway, agents can perform better across a wide range of call center metrics. Average time to resolution, tier one resolution and customer satisfaction scores can all be improved by implementing call center scripting software.
Faster onboarding and agent training. New agents can be brought up to speed more quickly and start handling more calls sooner when they have a call center scripting solution to rely on. Call centers use scripts to allow for easier and lower risk on-the-job training.
Stricter regulatory compliance. Call center scripting software provides additional reassurance that agents are following guidelines when discussing sensitive information. This is an important selling point for call centers that work in regulated fields, such as insurance, finance and health care.
Better, more consistent customer experiences. Scripting software helps agents handle each call within prescribed guidelines, ensuring the company provides a consistent experience across all calls and between different agents.
Most agree that these benefits greatly outweigh the potential issues of using call center scripting software. Nevertheless, there's one potential issue that should be noted. Namely, agents should never .
Source: "Survey: What Customers Really Think About Your Call Center Script"
It's important to note that consumers prefer it if agents don't sound like they're reading from a script. In other words, there's nothing wrong with having agents use scripts. The problems arise when agents sound monotonous and robotic—when they sound like they're reading from a script and nothing more.
Keep in mind that this problem is easily overcome with proper training. Agents should be trained until they're familiar enough with the content of scripts that, when on actual calls, they don't need to read each one word-for-word. While call center scripting solutions can be a huge benefit to operations and to the customer experience, they need to be implemented intelligently and not seen as a "set it and forget it" solution.