Airtable

RATING:

4.7

(1958)

About Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses a spreadsheet format to organize data. Related data can be linked together; for example, contacts can be linked to their companies or inventory items can be linked to their vendors. Airtable is compatible with multiple devices. On desktop computers, users see data in a spreadsheet format, while on mobile devices, data can be viewed as tappable cards. On both devices, users can add and remove data, attach files and share tables. Airtable integrates services such as Dropbox, Box, Evernote and Google Drive. Tables in this software are s...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Airtable Pricing

Airtable offers 4 pricing plans. Free: $0 per user/month for 1,000 records/base, 1GB attachment per base. Team: $20 per user/month for 50,000 records/base, 20GB attachment per base. Business: $45 per user/month for 125,000 records/base, 100GB attachment per base. Enterprise: To receive an accurate quote, contact Airtable directly. Airtable also provides special plans for nonprofit and education organizations.

Free trial: 

Available

Free version: 

Available

Airtable grid view

Airtable Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Airtable

1 - 5 of 1,921 Reviews

Onome

Education Management, 1 employee

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2024

Airtable Review: Bit of a Learning Curve, but Worth It!

User Profile

Duncan

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

5

Reviewed November 2023

Must-Have Blend of Spreadsheet and Database

Airtable is fantastic. I've made it a part of basically every publication and content hygiene process we have, and have recommended it to all our clients. If you work in marketing, this tool should definitely be at the top of your software stack.

PROS

Airtable has been a genuinely game-changing piece of software for my business. I can't think of another tool that makes managing the content lifecycle so effortless. The way you can organise bases, set up automations, and easily manage everything from social media to email campaigns to content assets is exceptional, to the point where I've made it an integral part of our content processes with clients.

CONS

Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple users working in a base) and the fact that it's not great at certain types of data management due to the way records work. You can't necessarily replicate everything you can do in Excel/Sheets here; it's much better as a way to track and manage assets than as a mathematical tool.

Reasons for switching to Airtable

Excel is an incredible tool, but it can't manage content assets in quite the same way as Airtable does. (Airtable also has a much cleaner, more attractive interface.)

User Profile

Ali

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

Airtable Streamlines Client/Agency Collaboration

We have also used Airtable as a database for clients -- it's a great collaborative tool and has more flexibility than Google Sheets/Excel.

PROS

Airtable makes it easy for our agency to collaborate with clients on content management. Previously, we used Asana but the client could see too much into our internal back-end and collaboration. Airtable allows clients to see the front end, as well as submit revision request. This creates a cleaner, more professional experience for our clients.

CONS

It has come with a slight learning curve, but if you take the time upfront to determine the most efficient ways to set up your bases; the time it takes to set it up/learn is minimal compared to how much time it will save you long-term!

Reason for choosing Airtable

Airtable was the most versatile! It allows us customize each base for each client depending on their unique needs!

Reasons for switching to Airtable

We made the switch to create a better connect management and approval system for our clients!

shivani

Biotechnology, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Managing projects/tasks with airtable

It has been very useful so far for scheduling and tracking events for later scheduling. However, I spent a lot of time troubleshooting and trying to figure out where the features were and how to best use them.

PROS

The workflow tracking and creating different project workspaces is a great feature. It even comes in handy to create calendars that can be linked to each cell in an airtable view. This allows keeping multiple events at the same location, especially when scheduling events.

CONS

There are a ton of features, and it is a potent tool. However, the ease of use is not great, being lower on the scale for user-friendliness. It is not very intuitive, especially when someone is just starting to play with it. The tutorials become a must to watch when setting up workspaces for the first time.

Reason for choosing Airtable

Airtable was the 1st product that I used that is specially designed for project management and event scheduling

Katie

Computer Software, 51-200 employees

Used daily for more than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

5

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed October 2023

Downhill

PROS

I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.

CONS

Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.

Reasons for switching to Airtable

Better pricing, better product, better support. All now moot.