MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.
MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.
MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.
Jay from Digital Strike
Employees number: 11-50 employees
If you're on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.
It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.
At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I've been kicking myself for waiting so long.
It's easy to use. It gives you insight on how to imrpove your content so you can really be the best in your niche.
The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can.
Brian from Adapt Marketing Inc.
Employees number: 11-50 employees
The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.
Process oriented UX
At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.
Tyson from Self Employed
Employees number: 1 employee
I like it and would recommend it to anyone looking for an on-page optimization tool for SEO and a writing tool for understanding topics and themes to write about.
MarketMuse is easy to use.
Love how it gives an optimization score--easy for upper level management to read.
I wish it wasn't so expensive to analyze an entire site
Jason from Factory Publishing Company
Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.
The depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.
It's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.
Joe from AgencySparks
We are now ranking much better in search results because of leveraging MarketMuse.
Love the ease of use in helping guide our content decisions to ensure we rank well. It is easy to see what keywords would improve our rankings as compared to competitors.
I wish there were a keyword research tool to guide our paid search efforts. We love MarketMuse and want to find other ways to leverage its strengths.