Act!

RATING:

3.8

(747)

About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience ...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Act! Pricing

Act! Premium Cloud - $30/user/mo, billed annually; Act! Premium Desktop - (On-Premises) $37.50/user/mo, billed annually

Starting price: 

$30.00 per month

Free trial: 

Available

Free version: 

Not Available

Rich contact management
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Act! Reviews

Overall Rating

3.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

3.5

Value for money

4

Functionality

4

Most Helpful Reviews for Act!

1 - 5 of 742 Reviews

Fernando

Consumer Services, 2 - 10 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed December 2021

Decent crm

User Profile

Ulrich

Verified reviewer

Medical Practice, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

Magical Act !

My experience with Act has been wonderful. This software is a real gift, a real treat. It's so fantastic how it allows me to automate my business. Very easy to use, I can easily retrieve information on customers; I also have a history of my mails, calls and letters.

PROS

I like this software. Being able to improve my communication, increase my sales and ensure the loyalty of my customers is so magical! And the ease of remote tasks is just incredible. And to think it's so easy to use!

CONS

Nothing to complain about! This software works like a charm and is easy to use.

Vendor Response

Thank you, Ulrich! We love hearing from our customers and enjoy learning that Act! has improved your customer communications and customer loyalty! We'd love to learn more about your business. If you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied November 2023

User Profile

Bo

Verified reviewer

Banking, 10,000+ employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed November 2023

Easy tool

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

PROS

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

CONS

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Reasons for switching to Act!

The support for ACT has been stopped so couldn't even used the full potential.

Vendor Response

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Replied November 2023

Ernest

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

ACT! CRM Review

I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

PROS

very easy to use the sales and support staff are great based locally

CONS

no features in ACT! that are not liked all very well though out

Vendor Response

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

Replied March 2024

Nicole

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed March 2018

ACT has many features, but most of them are cumbersome and lacking full functionality.

PROS

Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well.

CONS

I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions.

Vendor Response

Hi Nicole, Thanks for your feedback! You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers. It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too. We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1). Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help. If there's anything more we can do to help, please let us know! Thanks again, Jon, Act! Social Media Team

Replied March 2018