Falcon.io Software

4.48 / 5 (32)

About Falcon.io


Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management.

Falcon.io helps marketers and companies deliver personalized brand experiences across touchpoints, based on customer profiles. The solution is complemented by round the clock customer support and consultancy services.

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates.

Falcon.io provides APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

Falcon.io offers support through online guides, tutorials and via email and a ticket submission portal.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

32 Reviews of Falcon.io

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(22)

4 stars

(7)

3 stars

(1)

2 stars

(0)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 32 reviews

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April 2019

Adrian from Pearson

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

April 2019

Overall, the best choice for your social network monitoring

If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Pros

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Cons

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

July 2015

Gabriella from Interhome AG (Switzerland)


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

July 2015

Very recommended social media management tool

Pros

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.

Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.

Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Cons

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.

Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

October 2018

Michael from Blu Creative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

October 2018

Solid tool for social monitoring for both startups and enterprise-level users

We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Pros

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).

Their support is also A1, with quick response times, and genuinely helpful support staff.

The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.

Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

November 2018

Ben from Bonnaroo Music and Arts Festival

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

A wonderful social media tool with solid capabilities

Pros

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.

the ability to tag your posts with internal tagging is also very helpful

their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Cons

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

June 2016

Caroline from Columbia University

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

June 2016

A Porsche for your social media team

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

Pros

Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons

Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2018

A Solid Platform for Managing Social Media

Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Pros

Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Cons

Want the platform to go deeper in the listening capability. But they are making progress

February 2017

Anonymous

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Amazing App

I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Pros

The customer support/build feature/analytics

Cons

The build component is awesome but would be even better if you could create a specific URL to your brand

February 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

February 2019

Great overall platform, missing a few key features

Pros

The collaboration and asset management tools are why we selected this platform. It is perfect for multiple users and permissions, assigning tasks and managing an extensive library of content.

Cons

There are a few features that other social scheduling platforms offer that Falcon doesn't, and they are missed. For example, setting up a feed list of Twitter users or a Twitter list so that you can engage and respond to those tweets directly in the platform. That's not possible with Falcon.

June 2017

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

June 2017

Best social media management tool I've seen

Pros

It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons

There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.

March 2017

Lisa Rose from Garden of Life

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

Falcon.io has made my job so much easier!

Pros

From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Cons

It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

March 2018

Chris from ZZYXX Shoes

Company Size: 2-10 employees

Review Source


Ease-of-use

3.0

Value for money