About Hootsuite

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive business results business leaders care about by integrating social seamlessly across your whole organization. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable...


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2,701 Reviews of Hootsuite

Average User Ratings

Overall

4.34 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(1,354)

1,354

4 stars

(987)

987

3 stars

(278)

278

2 stars

(42)

42

1 stars

(26)

26

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 2701 results

December 2019

User Profile Picture

Charity from On My Kindle BR

Verified Reviewer

Company Size: 1 employee

Industry: Entertainment

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

5.0

December 2019

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Reasons for Switching to Hootsuite

I made the switch from Buffer because Buffer's free plan only allowed me to schedule 10 posts at a time.

June 2021

Joanmarie from Garnet Valley School District

Company Size: 501-1,000 employees

Industry: Primary/Secondary Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

June 2021

Almost Perfect!

Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Pros

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Cons

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Reasons for Choosing Hootsuite

I went with their free version to save money while I showed my potential to the school district and laid out plans for their social media management.

March 2019

Brie from Freelance Models

Company Size: 2-10 employees

Industry: Entertainment

Time Used: Less than 12 months

Review Source


Ease-of-use

2.0

Value for money

3.0

Customer support

3.0

Functionality

2.0

March 2019

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?

Pros

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first. It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

April 2021

Jason from Tropical Sauce

Company Size: 1 employee

Industry: Food Production

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2021

Hootsuit will help you grow your social media following

My overall experience with Hootsuit is great, already seeing my followers list grow both personally and for my business. I don’t think I could’ve been managing my social media any better than the job Hootsuit is doing. I’m satisfied.

Pros

What I love most about hootsuit is their free plan. Not many social media management platform gives so much to offer with their free plan. You can schedule both Twitter and Instagram post among others while using different social media all at once which they provide on one dashboard. I have a Twitter page and Instagram page for my business and hootsuit free plan allows me to schedule posts. What service I find best for me is how hootsuit analyzes the social media results in terms of tractions and interactions which shows the impact on my brand.

Cons

As much as this feature is helpful, it’s also at a disadvantage as well. The dashboard feature in terms of layout could be much better. Everything seems to be thrown together and clustered up.

Reasons for Switching to Hootsuite

The price was great for the type of features they provided along with the free plan had a lot to offer.

April 2021

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

April 2021

Manage multiple social media accounts at reasonable prize, but analysis is over expensive

Pros

The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab. Very easy to use and learn just the basics. Integration to web browsers and multi browsers. Automated reports sent to email.

Cons

You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report. Not affordable if you want more team members. Advanced features take a lot of effort to learn. Targeting while posting is limited.

Reasons for Choosing Hootsuite

Multiple benefits in one product at a reasonable price. (Except for analysis)