Nielsen DMP

Nielson DMP is a data management platform designed to help businesses activate, analyze and customize data, deliver personalized advertising content and improve marketing performance. Professionals can gain visibility into clients' activities across offline, online and mobile channels to track their buying behavior. Nielsen DMP leverages artificial intelligence (AI) technology to customize audiences based on marketing requirements and identify changes across seasonal or local demand and audience demographics, personality and behavior, among other metrics. Businesses can connect with customers via multiple platforms in real-time and set up frequency caps across marketing channels to control advertisements. Additionally, professionals can use generated insights to in...