Google Marketing Platform

RATING:

4.6

(13)

About Google Marketing Platform

Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies. Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more. Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more. Support is extended via...

Google Marketing Platform Pricing

Please contact Google directly for pricing details.

Free trial: 

Not Available

Free version: 

Not Available

Behavior analysis
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Google Marketing Platform Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Google Marketing Platform

1 - 5 of 13 Reviews

User Profile

MD Abu

Verified reviewer

Education Management, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2022

The most popular & useful ad management tool

Overall, I am very satisfied with its platform. It helps to reach the targetted reach very easily.

PROS

Google Marketing Platform is the most impactful platform for publishing & managing ads & analytics for marketing purposes. It provides a simplistic way to reach the targetted audience all over the world. As Google, itself is the most widely used platform on the internet, it has a vast amount of users. We can launch an ad campaign with our own budget by setting up the rules.

CONS

Setting up the software for first the time will require some basic prior knowledge. It is great for big industries with big targets. The new startup or small company will require to make wise use of it.

Marcelo

Construction, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2023

great for use

for me it s great for me to sell my digital pproducts

PROS

l like working as an affilate on platform

CONS

what do l like least when l m writing something essay another diffrent understanding of the platform

Molly

Marketing and Advertising, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

3

Reviewed December 2022

Not really necessary

PROS

easily provide access to numerous accounts

CONS

This didnt work well for all usersOnly really useful for a few platforms

Anonymous

501-1,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

A must have tool for Digital Ads and Marketing

PROS

Google Marketing Platform provides an integrated network of different tools which are very necessary for advertising and marketing, reporting, and analytics. This network helps in synchronization different tools and making the most out of it. For example, Google Analytics is used for reporting and insights into your campaigns running on different tools like Google Search Ads, Display Ads, DSPs, etc.

CONS

This platform can be sometimes overwhelming for beginners as there is so much to learn before getting used to it. Each tool within this platform has its own unique use case that needs to be learned first.

ferdinand

Online Media, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2023

my Google Marketing Platform review

The ease of having multiple channels on one platform which leads to increase productivity.

PROS

it allows me to easily have access to analytics, tag manager and google AdWords on one platform.

CONS

Its takes too much time to understand except you watch a lot of videos and its a bit expensive