AdScale

RATING:

4.5

(40)

About AdScale

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms. AdScale features a detailed activity dashboard that provides insight into ad performance by visual...

AdScale Pricing

AdScale for Agencies: Agency 5: €245/month (€49/account/month) Agency 15: €499/month (€33/account/month) Agency 50: €990/month (€20/account/month) Agency 100: €1745/month (€18/account/month) AdScale for Advertisers: Basic: 2% of Adspend + €99/month Pro: 2% of Adspend + €249/month Enterprise: 2% of Adspend + €499/month AdScale for eCommerce: Pricing is based on sales generated through AdScale, and starts at $39/month.

Starting price: 

$149.00 per month

Free trial: 

Available

Free version: 

Not Available

Wasted spend
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AdScale Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for AdScale

1 - 5 of 40 Reviews

User Profile

Ayush

Verified reviewer

Graphic Design, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Best Marketing Cloud Management tool

Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

PROS

It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.

CONS

It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.

Anonymous

51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed August 2019

More transparent than competitors, requires less Admin legwork

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

PROS

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

CONS

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Reason for choosing AdScale

Customer service was less than polite at Wordstream and it was very, very expensive.

Reasons for switching to AdScale

Google Ads has a terrifying platform that can become unwieldy over the years, especially if you "inherit" it from elsewhere.

Jerad

Food & Beverages, 11-50 employees

Used daily for less than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed February 2023

Watch out! Predatory Company - Be careful

WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund.

PROS

segmentation, ad automation, really not too much. Our ads never performed

CONS

does not lead to conversions, no actual value, no substance or features in actual software, nothing unique

Roey

Internet, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

PROS

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare) 2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc) 3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

CONS

Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future: The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on.

User Profile

Phil

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

PROS

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

CONS

There can be temporary moments when the website crashes. I would also love a smartphone app.