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LineUpr
LineUpr
Experience the power of LineUpr, a leading event app solution that empowers event organizers to create engaging, personalized apps for any event format. With its intuitive interface and extensive customization options, LineUpr sim...Read more about LineUpr
Event Temple
Event Temple
Event Temple is a cloud-based event management solution designed to manage bookings and revenue for venues and hotels. The solution can be used by hotel chains, independent hotels, clubs, wedding venues and convention centers with...Read more about Event Temple
Swoogo
Swoogo
Expect more from your event management platform. With an emphasis on simplicity, functionality, and the true DIY spirit, Swoogo is a user-friendly event management platform that streamlines the organizational aspects of every typ...Read more about Swoogo
Bitrix24
Bitrix24
Bitrix24 is an online workspace for small, medium, and large businesses. It features over 35 cross-integrated tools, including CRM, tasks, Kanban board, Gantt chart, messenger, video calls, file storage, workflow automation, and m...Read more about Bitrix24
CourtReserve
CourtReserve
CourtReserve is a club management software that helps clubs of all sizes streamline membership management, scheduling, program management, payments, online reservations, member communications and other operations via a unified por...Read more about CourtReserve
Gfacility
Gfacility
Gfacility is a workspace and facility management software that helps businesses across various industries, including technology, finance, healthcare, and education to optimize office space, schedule conference rooms, track assets,...Read more about Gfacility
Bizzabo
Bizzabo
Bizzabo's next-generation event management platform powers immersive in-person, virtual, and hybrid experiences for the world’s leading brands — all with the Bizzabo Event Experience OS, a data-rich open platform that empowers Eve...Read more about Bizzabo
Event Ready
Event Ready
Event Ready is a cloud-based event management software solution that enables businesses of any size to plan and execute events. It allows users to simplify the event registration process for on-site and off-site attendees. Ev...Read more about Event Ready
Eventbrite
Eventbrite
Eventgrid is a cloud-based event registration and ticketing solution that helps users organize conferences, seminars, festivals, shows, forums and matches. Key features include event management, ticketing and payment modules. ...Read more about Eventbrite
ThunderTix
ThunderTix
Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix
Raklet
Raklet
Raklet is a cloud-based club and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enh...Read more about Raklet
Bloomerang Volunteer
Bloomerang Volunteer
Bloomerang Volunteer offers organizations a centralized hub for all volunteer and staff recruitment, screening, scheduling, communications, management, and reporting. Bloomerang Volunteer serves the specific needs of day-to-day v...Read more about Bloomerang Volunteer
Configio
Configio
Configio is a membership management system that provides a way for businesses to build their own curriculum for online courses. The program includes exams, chapters, assignments, and syllabi within a web-based format accessible fr...Read more about Configio
Eventsforce
Eventsforce
Eventsforce is a cloud-based event management solution that helps businesses of all sizes design, schedule and manage events. It offers tools for event planning, ticketing and registration as well as post-event analysis and report...Read more about Eventsforce
Eventtia
Eventtia
Eventtia offers a comprehensive event management solution tailored for global corporations like Pernod Ricard, Dior, Toyota, Richemont group and Pierre Fabre group, facilitating the creation of uniquely engaging in-person, hybrid,...Read more about Eventtia
MeetingHand
MeetingHand
MeetingHand stands as a comprehensive, robust, and flexible event management software with an intuitive design. MeetingHand is built as a multi-event, multi-user solution, empowering event planners to effortlessly plan and manage ...Read more about MeetingHand
Cvent Event Management
Cvent Event Management
Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management
Eventleaf
Eventleaf
Eventleaf is an event management solution used by organizers to manage various events including conferences, trade shows, business meetings, corporate training events, seminars, workshops, networking meetings and award shows. Ev...Read more about Eventleaf
Eventboost
Eventboost
Eventboost is an online event management solution that helps corporations, professional event planning agencies and consultants to plan and organize events. The solution provides online registration, event invitation management, s...Read more about Eventboost
rsvpBOOK
rsvpBOOK
rsvpBOOK is an online event management platform that helps individuals, event planners, and corporate training teams plan and organize events. The solution can also be used by government agencies, nonprofits and academic instituti...Read more about rsvpBOOK
Buyers Guide
Last Updated: March 16, 2023All businesses, big or small, must differentiate themselves from their competitors to succeed. While marketing is one important piece of the puzzle, planning and managing successful promotional events is another major part of it.
The process of promoting a product, service or idea by holding a planned public event (online or offline) involves a lot of planning and coordination.
That’s where event management software can help: An event management—or event planning—solution allows users to incorporate business logic into planning and organizing an event.
This guide can help potential buyers find the best solution for their needs. Here’s what we’ll cover:
What Is Event Management Software?
Common Functionality of Event Management Software
Key Considerations for Event Management Software
What Is Event Management Software?
An event management system helps businesses automate the process of planning, organizing, marketing and ultimately analyzing promotional events.
Among other things, this type of software facilitates:
Event registration
Onsite operations management
Seat allocations
It can also be used to administer real-time polls and surveys to keep the audience engaged and incorporate customer feedback to improve future events.
Common Functionality of Event Management Software
Most event planning software solutions offer some or all of the following capabilities:
Attendee management | Creates an enhanced attendee experience with functions such as customized registration, guest list management, assigned seating arrangements, polls and Q&As for increased engagement and assignment of qualified staff members to escort attendees. Certain solutions allow users to facilitate travel arrangements for attendees. |
Registration management | Enables users to accept or decline registrations for events, conferences or seminars through both online and offline channels. Certain solutions allow users to book rooms, venues or tables for attendees. |
Venue management | Allows users to identify potential venues and prepare a detailed floor plan or layout and allocate booths to exhibitors. Certain solutions allow users to manage event logistics, catering and resources. |
Facilitates the sale of event tickets or registration for conferences through online or offline channels. Also allows users to customize ticket prices and types and set quantity limits. | |
Event analytics and reporting | Enables the generation of customizable reports, so users can measure event ROI based on metrics such as budget utilization, venue utilization, audience engagement and marketing success. |
Event marketing | Allows business owners to market events with tools and functionality that allow users to create a customizable event website, launch email, social media and push messaging marketing campaigns and create promo codes. |
On-site management | Enables users to manage event-related activities at the venue including on-the-spot attendee registrations, creating and printing name badges for attendees, checking in attendees via barcode scanner and integration with self-service kiosks for easy check-ins. |
Session management | Allows users to create and monitor content for event exhibitors, speakers and sponsors. Also allows users to create event agendas and gauge attendee interest for each session. |
Key Considerations for Event Management Software
Here are a few other factors to keep in mind as you evaluate event planning tools:
Make sure the software offers a mobile interface. Event coordinators are often on-the-go, evaluating venues and meeting with caterers and other professionals to get everything set up. Having a mobile interface available enables a seamless workflow, regardless of location.
Software should support necessary integrations. When choosing an event management solution, it's important to consider which other tools you'll need it to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products that offer features such as:
Contact and lead management
Social media communities for marketing events online
Electronic wallets and payment gateways for online ticketing
Email and list management software
What Type of Buyer Are You?
Choosing the right event management software depends on the size of the business. Consider the following buyer types:
Small and mid-sized businesses. These businesses typically operate as establishments with up to 100 employees and specialize in a certain area. Such companies might consider a best-of-breed system that specializes in their niche. For example, businesses that primarily hold online events should look for a solution that offers ticketing, online registration management, event marketing and event reporting. Business that hold on-site events should seek features for venue management, on-site visitor management functionality and guest list management, badge printing, barcode scanning and sessions management.
Large enterprises. Companies that specialize in large events often host on-site events that are connected to simultaneous online events working in sync with their offline counterparts. These businesses should look for features that synchronize both online and offline event registration. They may want to consider an event management solution with a modular suite that provides the ability to pick and choose modules according to their needs.
Market Trends to Understand
Big data analytics. Event organizers need to go beyond collecting attendee and registration information to provide a truly customized attendee experience. A wealth of data on customer preferences can be retrieved by tracking customers’ online activities, such as their social media posts and shopping preferences. Big data analytics allows businesses to aggregate and study this data, so they can serve up customized content to users.
Beacon technology in attendee management. Based on Bluetooth low energy (BLE) technology, beacons will go a long way in personalizing the customer experience. Imagine an attendee walking to an event and receiving a customized welcome message the moment they enter the venue, followed by an app notification that automatically opens up a map to guide them toward the registration desk and around the event. Beacons can help keep attendees engaged and encourage them to connect with other attendees, which can lead to more event registrations in the future.