Overall I have liked this software program so far- I am big on Customer Service and this would be a  great way for us to better understand and serve our Customers.

Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

It has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content.

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation.

Our overall experience with Adobe Analytics has been good. We love their support which has helped us set it up.

A comprehensive tool for information investigation.

The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

This delay is very annoying. No search capability of its own exist in this tool.

The presentation is fantastic and easy to understand, and there are incredible customization options.

My experience with Adobe Analytics has been a very cool one. I have not had any serious issues with it and its robust and powerful.

The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how.

We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though.

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics.

I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent.

It's a good tool to gain insights into data and track websites. It makes analyzing complex data simple and straightforward.

Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

It is a bit difficult to learn to use, the user interface is a bit complicated.

The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

It takes a long time just to set up the dashboards you want to see, let alone analyze them.

The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited.

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into.

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.

The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors.

The lack of integration makes it difficult for smaller businesses to clear the fence. This may be more suitable for larger businesses.

US Dollar

Adobe Analytics is a web insights solution that provides deep analytics, marketing attribution and predictive analytics. The cloud-based platform provides businesses with deep insights by allowing them to mix and match data from different touchpoints in the customer journey. Users can gather actionable insights by integrating various marketing channels and Adobe Analytics uses AI (artificial intelligence) and machine learning to provide insightful data that can be used to improve the customer journey. 

The Adobe Analytics marketing attribution functionality allows businesses to assess how different interactions throughout the customer journey affect conversion rates and ROI. The platform facilitates cross-channel attribution and offers a range of attribution models including first touch, last touch and linear. Adobe Analytics’ predictive analytics tool uses machine learning and advanced statistical modeling to predict future customer behavior and aid with decision making.

LongDescription

Real Time Analytics

AB Testing

Website Analytics

Data Storage Management

Cross Channel Attribution

Campaign Tracking

Projections

Scheduled/Automated Reports

Audience Targeting

Data Capture and Transfer

ROI Tracking

Campaign Segmentation

Multi-Touch Attribution

Real Time Data

Performance Metrics

Attribution Modeling

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Data Visualization

Conversion Tracking

Multi-Channel Attribution

Dashboard

Customer Journey Mapping

Real Time Reporting

Behavior Tracking

Reporting/Analytics

Monitoring

Campaign Analytics

Ad hoc Analysis

Drag & Drop

Tagging

Third-Party Integrations

Data Discovery

AI/Machine Learning

Customizable Dashboard

Data Management

Multi-Channel Data Collection

Adobe Analytics offers 3 plans: Select, Prime and Ultimate.

Contact Adobe directly for detailed pricing information.

Email/Help Desk

FAQs/Forum

Knowledge Base

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Adobe Analytics

Euro

Adtriba is a SaaS solution for holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). 
 
Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and increase ROI.
 

 


 



Multi-Channel Marketing

Data Import/Export

Campaign Planning

Marketing Automation

Social Media Integration

Keyword Tracking

The monthly subscription fee depends on the number of events tracked per month and features booked. 

Adobe Analytics vs AdTriba

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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