Act-On Software


 

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

 

Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

207 Reviews of Act-On

 

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Software Advice Reviews (92)
More Reviews (115)

Showing 1-20 of 92

Claudia from Technology
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

Automation of work and improvement in marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is a particular tool that sends us a great help with which in my company we plant new, bigger and better protects. Thanks to Act-On it is much easier to carry out marketing campaigns. The constant updates give the great opportunity to improve the experience more and more.

Pros

It is completely intuitive, with very good tools to automate all the work. It has a good presentation format, contributes with marketing and design management managing large amounts of emails. Maintain a perfect organization of data and information with perfect synchrony with each client, where they can be stored in contact information to keep them in the database, so it is much better to keep a constant administration of each client we have. Customer support is attentive, responds to each of the drawbacks and always finds the best solution.

Cons

It can be a bit tedious to set up or edit some things. The system takes longer than necessary, so it takes time to perform simple or basic functions. Another important point is the fact that the configuration of the system can be complicated, you can find different places for software training, but it has been a process to find the way to customize everything according to what I need.

Review Source
 
 

Tony from Lifetime Products
Specialty: Manufacturing
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Nice Automated Workflows for Social Media and Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Act-On is a comprehensive platform for automating marketing across social media and marketing tools. It comes with eight automated customizable program templates. The best feature is a simple drag-and-drop workflow creator that simplifies automating processes. No coding knowledge required. Act-ON syncs perfectly back with whichever CRM tool you're using through every part of your marketing campaign to keep Sales and Marketing aware of how things are going.

Cons

Act-On is overpriced compared to the other tools on the market. Some features, such as the functionality for cross-channel intelligence, data visualization, having more than 2500 contacts, or more than 50 sales users, is only offered at the more expensive "Enterprise" tier.

Review Source
 
 

Jerssie from IBG group of Companies
Specialty: Utilities
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

Reviewing Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love about how easy and reliable of this software!. it has strong and better functions whether you have a small business or large as well.

Cons

Need more some updates! it sometimes lags when it browsing different sites and options.

Review Source
 
 

Geraldine from Cience
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2018

August 2018

Act-On: Makes Marketing Automation Simple and Easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is an efficient marketing automation software that works for medium-sized businesses like ours.

Pros

This tool is absolutely one of the bests because of its ease-of-use, simplicity and cost. One of the best feature it has is that it allows one to view the website traffic and track website visitors.

Cons

The interface is a challenge to understand and get used to. Also, the browser extension needs to be removed and then re-added to work.

Review Source
 
 

Tonya from She's Social
Specialty: Media
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Act On

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

This software has great features! Act On is easy to use with the available instructions and other help information.

Cons

This price point isn't really that great for some price conscious businesses. I also think it's not ideal software for the novice.

Review Source
 
 

Michele from Fraser Imagineers
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Good Marketing Automation System for Associations

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Great way to track what members are accessing and viewing through analytics from email campaigns and landing pages.

Cons

When connecting landing pages to websites, the navigation from the landing page back to the website is tricky to manage. Sometimes lose users because they don't find an easy way to get back to original website pages.

Review Source
 
 

Ericka from Aflac
Specialty: Insurance
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

June 2018

June 2018

Good tool for small businesses and entry level entrepreneurs

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand

Cons

There are just stronger programs out there that can make reaching a bigger audience easier, but if you're a beginner or a small business, this platform is great.

Review Source
 
 

Allison from Level Office
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Great experience so far

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

Cons

None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

Review Source
 
 

Alexa from Benitez Metal Mfg Corp.
Specialty: Manufacturing
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great way to keep your clients!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

Cons

I believe it was a llittle over priced due to what other ones are offering but so far we've no complaints at all with Act-On so it seems to be spot on!

Review Source
 
 

Hardik from Mediscribes, Inc.
Specialty: Healthcare / Medicine
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Good fit for Marketing functions running multiple LOBs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Can set-up same license to track Multiple websites or domains.
Integration with Salesforce.
Best fit for small marketing team and large sales team.
Cost effective.

Cons

Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

Review Source
 
 

Grace from SofTrek Corporation
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Budget-friendly marketing automation that does what we need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Pros

The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Cons

It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Pharmaceuticals
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Great for scaling business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Helped us to scale our business, great for setting up marketing automation programs, doesn't require a lot of developer support

Cons

The product had an auto-renwal clause that our legal team wanted removed from the contract but they were not willing to budge on that.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Mixed bag for Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons

The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

Review Source
 
 

Melanie from The Beard Group
Specialty: Construction
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

A serious advancement in our company.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Review Source
 
 

Tom from eSecurity Solutions
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Act-On is a great product, but they Failed to Deliver on a Commitment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Good product as a reasonable price in general.

Pros

Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons

They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Review Source
 
 

Prabhdeep from Capgemini
Specialty: Consulting
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

Great tool for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

Cons

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

Review Source
 
 

Justin from Riskalyze
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2017

November 2017

A Decent Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Review Source
 
 

Abby from talentReef
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Act-On Worth The Marketing Dollars

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros

Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Review Source
 
 

Sam from LeagueApps
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Excellent Support and Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Review Source
 
 

Amy from AKA Enterprise Solutions
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Invaluable Marketing Asset

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

Review Source
 
 
 
Showing 1-20 of 115

Delia from Secury
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

If you want to have a successful business, you need Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I’m a part of a sales and marketing team, and we highly appreciate this software. It helps us count everyone, who visits our web page, including sign-in customers and anonymous visitors. Now we can easily set up automated programs, which makes our workflow simpler and smoother. Lastly, the customer support is terrific! They helped us on numerous occasions, by providing useful and clear information on any topic we needed.

Cons

Like any product, this one isn't perfect. For instance, you need to get familiar with this app before you decide to use it. Otherwise, it is easy to make mistakes and set up wrong algorithms. You also need to monitor this app regularly, because sometimes settings will automatically change without proper notification.

Review Source: GetApp
 

Russell from American Savings Bank
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

November 2018

November 2018

Act-On's strengths are it's customizability and robust features.

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pros

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once.

I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Review Source: Capterra
 


November 2018

November 2018

Good outbound marketing automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to be able to set up automated email campaigns. When comparing Hubspot and Act-on, Act-on had stronger outbound marketing functionality which is exactly what we were looking for. The toll is pretty easy to use once you get trained up and the on boarding process was very smooth.

Cons

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.

Review Source: GetApp
 


November 2018

November 2018

Solid marketing automation platform

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Act-On is a fairly straightforward MAP and is a strong competitor to some of the bigger names in marketing automation. The platforms has some strong segmentation abilities and offers a lot of integrations with other tools.

Cons

Great platform, but may be best for smaller to mid-sized companies depending on your use case. Nevertheless, lots of great features to take your marketing programs to the next level.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: November 2018

November 2018

 

Thank you for your feedback! We really appreciate you taking the time to post a review.

 


November 2018

November 2018

High functionality but not intuitive to use

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable.

Cons

The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better

Review Source: GetApp
 

Taylor from AXIS Integrated
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

- sending multiple emails on behalf of our clients
- great experience so far
- very user friendly

Pros

accessibility is very easy
it does just what we need for our clients

Cons

no "garbage bin". If any emails are deleted on accident, there is no way to recover them.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: November 2018

November 2018

 

Hi Taylor,
Thanks so much for posting your feedback. We really appreciate hearing from you! The garbage bin suggestion is a great one. You can always submit product feature requests on the Community and I would encourage you to do so here: https://community.act-on.com/ideation-home
Best,
Sarah

 


November 2018

November 2018

A strategic tool to build successful marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.
We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.
It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

Pros

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.
The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Cons

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.
The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: November 2018

November 2018

 

Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!

 

Elliott from TriAd Marketing & Media
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

Blagh!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Their sales department is good at selling this product, the reality is that it's not very good.

Pros

We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons

We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: November 2018

November 2018

 

Hi Elliott,
Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0
I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

 

Abbie from SmartVault Corporation
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Buyer Beware!! Not a sophisticated system in the least

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Review Source: Capterra
 

Kate from BlastOne
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

ActOn for email marketing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We can easily email and manage our marketing campaigns to a large email database.

Pros

The ease of use and drag and drop features in the email templates.

Cons

The automatic role-based email address suppression.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: October 2018

October 2018

 

Thanks so much for posting your feedback, Kate! We're delighted that you're an Act-On enthusiast!

 


September 2018

September 2018

Not user friendly but useful for marketers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

You can create landing pages, forms and personalized marketing processes, etc.

Cons

Usability is very bad, and support is not very helpful when things are malfunctioning.

Review Source: Capterra
 


September 2018

September 2018

Great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how easy it is to use this software. They have made things very simple from uploading lists to creating a drip campaign, to the actual design of the email.

Cons

The only thing that I can think of would be to have a couple more templates. But the selection they have is good.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thank you! We love hearing customer feedback and appreciate that you took the time to post a review. So glad you find Act-On easy to use.

Happy marketing!

 


September 2018

September 2018

Satisfied with product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Pros

Once you figure it out, it's a very simple tool to use and can be easily accessed.

Cons

The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions.
https://community.act-on.com/home

Cheers!

 

Kiki from National Self-Reliance Project
Number of employees: 1 employee Employees number: 1 employee

September 2018

September 2018

Act-On Review

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It's pretty basic.

Cons

Not a very simple UI. Also lacks editing features.

Review Source: Capterra
 

Jessica from ABTS Convention Services
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

Pros

Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

Cons

When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful.

Happy marketing!

 

DK from LiftFund
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Ease of use product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Help marketing users to create professional emails to our clients

Pros

Ease of use and create professional works for the company.

Cons

Ability for the API Integrations with other software.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi DK,
Great to hear you find Act-On easy to use! Thanks for posting your review.
Cheers!

 

Shawna from Heartland Financial Group
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

ActOn Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall we have a good experience with Act-On.

Pros

Once I learned the ends and out, it is really easy to use. Although I just recently took over using the software from a former employee.

Cons

There are probably lots I still need to learn. But, I have not seen where an image could be edited once uploaded.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for sharing your review, Shawna! Be sure to check out the Act-On User Community for great tips, tricks, best practices and training resources. We're here to help you achieve marketing automation success!

https://community.act-on.com/home

 

miguel from Miguel Alvares Ribeiro Unipessoal Lda
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

great easy to use UI

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

easy to use user interface, very good friendly support staff

Cons

nothing, the best I have used to date, have a hard time finding something to criticize, but support did lag a few times

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi Miguel.
Thank you for being an Act-On customer and enthusiast. We love hearing your feedback and appreciate you posting a review.

Happy Marketing from our team to yours!

 


September 2018

September 2018

Act-On Is An Excellent Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is the engine that my marketing success runs on.

Pros

It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

Cons

In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome!

The Support Team is working around the clock to help customers. Thanks so much for your patience.

Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home

Cheers!

 


September 2018

September 2018

Great product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Pros

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Cons

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Great to hear your feedback, thank you!
Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home

Cheers!