Adobe Campaign

RATING:

4.4

(175)

About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email c...

Adobe Campaign Pricing

Contact Adobe directly for pricing information.

Free trial: 

Available

Free version: 

Not Available

Analytics

Adobe Campaign Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Adobe Campaign

1 - 5 of 165 Reviews

User Profile

Gautam

Verified reviewer

Entertainment, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed July 2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

PROS

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

CONS

However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Samuel

Computer Software, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

How to track your business

PROS

Ease to useCompatible with other softwares

CONS

Limited to certain language which makes difficult other users to access

Shaun

Verified reviewer

Retail, 51-200 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed May 2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

PROS

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

CONS

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Reason for choosing Adobe Campaign

apparent service benefits which were ultimately just not true.

Reasons for switching to Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

User Profile

Amanda

Verified reviewer

Staffing and Recruiting, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2019

Most helpful email marketing tool

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

PROS

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

CONS

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Emily Yohanna

Verified reviewer

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2018

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

PROS

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

CONS

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.