Mad Mimi

RATING:

4.3

(53)

About Mad Mimi

Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite. Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate. Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Schedu...

Mad Mimi Pricing

Basic: $10/month Pro: $42/month Silver: $199/month Gold: $1049/month Mad Mimi offers a free plan that supports up to 2,500 contacts. Paid plans allow full features and start at just $10/month.

Starting price: 

$10.00 per month

Free trial: 

Not Available

Free version: 

Available

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Mad Mimi Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Mad Mimi

1 - 5 of 51 Reviews

User Profile

Abigail

Verified reviewer

Computer Software

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2017

Great Email Service

Easy Emailing and newsletter service to my customers

PROS

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

CONS

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

Michelle

Marketing and Advertising, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2021

Great email marketing platform for beginners

Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry.

PROS

Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.

CONS

It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years.

Reason for choosing Mad Mimi

I chose MadMimi because it's simple and easy to use and creates beautiful, streamlined emails. MailChimp is complicated inside and, in my humble opinion, creates clunky-looking emails. MadMimi was the clear winner for me.

User Profile

Andrew

Verified reviewer

E-Learning, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed September 2022

Getting older by the day.

What Mad Mimi does well it does really really well... and for a great price. So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business. The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time.

PROS

Clutter-free, easy to use and a tidy interface. Relatively fast also. The emails look great, a great block editing system.

CONS

Lack of automation and integration. There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable. The complete lack of automation and no new integrations is driving me to look for a new option.

Reasons for switching to Mad Mimi

Bugs

Anonymous

2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed February 2024

Madmimi is functional

I have had them for years and seen them get acquired by Godaddy.

PROS

I like the pictures and the ease of use for the app.

CONS

The pricing is a little high in comparison.

Reason for choosing Mad Mimi

They have a better interface than the other people.

Anonymous

1 employee

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

3

Reviewed December 2019

As simple as it gets - too simple?

I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.

PROS

Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.

CONS

The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!

Reason for choosing Mad Mimi

Ease of use

Reasons for switching to Mad Mimi

Surprisingly, even easier to use than the excellent Mailchimp.