About Luminate Online Marketing

Luminate Online Marketing is an online fundraising and marketing automation software for non-profits. The solution offers a host of interactive tools to develop dynamic marketing campaigns and organize online fundraising events. The software features tools to allow non-profits build campaigns via email, mobile, and social channels, along with donation and email acquisition technology that allows organizations to engage effectively with their constituents and convert them to regular donors.

Luminate Online Marketing partners non-profits with a comprehensive staff of fundraising experts. Organizations can smoothly drive top-performing donor acquisition, donor retention and fundraising results. The digital marketing tools enable organizers to create and design i...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

25 Reviews of Luminate Online Marketing

Average User Ratings

Overall

3.74 / 5 stars

Ease-of-use

3.5

Value for money

3.0

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(3)

3

4 stars

(11)

11

3 stars

(10)

10

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 25 results

February 2015

Ali from Southlake regional health centre foundation

Industry: Hospital & Health Care

Time Used: Free Trial


Ease-of-use

5.0

Customer support

5.0

Functionality

4.5

February 2015

Easy to use, amazing results!

Pros

I like that it integrates almost seamlessly with Raisers Edge! I love how the Constituent 360 database tracks every interaction a user makes.

Cons

I don't like that the C360 database doesn't allow for Organisational records. That's silly Blackbaud! And the preceding alpha and zeros on a receipt number don't transfer to RE.

August 2014

Keri from GVFBS

Industry: Civic & Social Organization

Time Used: Free Trial


Ease-of-use

3.5

Customer support

4.0

Functionality

4.0

August 2014

We purchased the platform nine months ago

Pros

This product integrates with Raiser's Edge, which streamlines data entry. They have a great program called Go!, which takes you through three different email campaigns and provides specific direction and feedback to grow your email lists. It is not difficult to set up new action forms. Emails are not difficult to send (especially if you are working off a template designed for you in the Go! Program). Blackbaud has been quick to respond to concerns and problems that arose from the integration with Raisers Edge.

Cons

Navigating to some of the reports is less intuitive than I would like. But, like anything, once you understand the structure, it is okay.

February 2019

Emily from Environmental Defense Fund

Company Size: 501-1,000 employees

Industry: Civic & Social Organization

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

3.0

Functionality

2.0

February 2019

Walled garden that failed to keep up with changing world

For a small nonprofit trying to accomplish simple tasks, Luminate's all-in-one nature would be an advantage, but I can't imagine a small nonprofit having the budget for this tool. Any nonprofit who can afford this product is likely doing things far too sophisticated to accomplish without a lot of hacky workarounds. Blackbaud is a company that competes by acquiring their competitors and letting the product wither. LO's predecessor, Convio, was a pretty good early online nonprofit platform, but after the Blackbaud acquisition, they lost most of the original staff and fell permanently behind the curve on innovation.

Pros

As an all-in-one tool, there were some built-in easy personalizations and a universal login.

Cons

Very difficult to flow information to and from other tools. Query tool has significant limitations in capability - no nested parentheticals, e.g. ((a AND b) OR (c AND d) OR e) AND (x or y) AND z - and takes forever to run. Reports similarly limited and run slowly, occasionally hanging up and never finishing. Spend a lot of time exporting reports, manually manipulating them in Excel, and reuploading them back into the system. Limited number of custom fields available. Clunky interface that's difficult to train new employees on. No significant automation capabilities. Always 1-2 years or more behind the curve as new features become industry standard. Eventually started building a next-gen product that operates in parallel to the legacy product and requires the user to toggle back and forth between products and push data from one to the other (with a wait, of course) instead of all the features being available in the same product. Nickel and dime you with additional costs for anything remotely advanced or new.

November 2015

Shaun from AIDS Resource Center Ohio

Industry: Civic & Social Organization

Time Used: More than 2 years


Ease-of-use

3.0

Customer support

4.0

Functionality

4.0

November 2015

Great product with a lot of potential

Pros

The flexibility and the integration are the best parts.

Cons

Blackbaud has acquired a lot of products over the years and even though integration is happening, your needs may be slower at integration than others.

May 2015

Keri from Greater Vancouver Food Bank

Industry: Civic & Social Organization

Time Used: Less than 2 years


Ease-of-use

3.0

Customer support

5.0

Functionality

4.0

May 2015

Luminate Go!

Pros

I loved their Go! Program. It enabled us to get up and running with our eNewsletter, and various eCampaigns. Providing templates and guidance.

Cons

Not as intuitive as I would like. Also you either have to use the WYSIWYG Editor (which can be buggy) or know HTML.