Easy to use and good for website optimization.

When I realized that we had to change from GA3 to GA4, I decided to look for an alternative. At the same time we had a lot of discussions about GDPR and how to be compliant. Extellio turned out to be a good solution for us to assure compliance. The solution is very much like GA3, so it was super easy to start working with. In addition, we got the heatmaps that are very useful for website optimization. I’m happy that we were forced into this change, because we ended up with a much better and safer solution than we had before.

Some of the self-help guides are quite heavy to read, they could have more pictures, videos, bullet points etc to make them easier to consume.

Saved me money. Did not cost much time.

I stumbled upon Extellio when reading a post on Linkedin about GDPR/google analytics issues. I was very positively surprised when I discovered that I could replace GA + get a really nice survey tool on top of this. One of the team members at Extellio helped me a lot in analyzing challenges with our current web site which in retrospect saved us a lot of time. Hi [sensitive content hidden]!

It was easy to integrate the tool via GTM and was fine to use, but I keep discovering new features that perhaps could be described to me as an end user in a more clear way.