About Critical Mention

Critical Mention is a cloud-based media monitoring platform that offers solutions to find and share TV and radio content, associated metadata and historical archives.

Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. It provides analysis to create reports through custom templates, graphs and charts and visualize coverage on density maps and word clouds. Critical Mention offers solutions for global TV and radio sources, Nielsen markets, cable networks, online newspapers, magazines, trade publications, forums and blog pages. It enables users to share and refine an editing tool.

Critical Mention integrates with media monitoring platforms for managing TV stations f...


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13 Reviews of Critical Mention

Average User Ratings

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Showing 1 - 13 of 13 results

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March 2021

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

Complete mention monitoring from a single place

Pros

This is the best in class mention tracking platform, we are always up to date now.

Cons

Robust software for a reasonable price, we are 100% suttisfied.

Response from Critical Mention

Replied March 2021

Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

May 2021

Scott from Dalton Agency

Company Size: 51-200 employees

Industry: Public Relations and Communications

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2021

Well-priced media monitoring software with a few flaws, but superb customer service

Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Pros

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Cons

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Reasons for Choosing Critical Mention

Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Reasons for Switching to Critical Mention

Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Response from Critical Mention

Replied May 2021

Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

May 2021

ASHLEY from ashley angello pr

Company Size: 1 employee

Industry: Public Relations and Communications

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

5.0

Functionality

1.0

May 2021

Review

Pros

the analytics charts in the reporting tool

Cons

didn’t have the publications i needed to monitor

Response from Critical Mention

Replied May 2021

Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

March 2021

Tom from Bloomsburg University

Company Size: 501-1,000 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

March 2021

Critical Mention Works for US

Pros

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Cons

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Reasons for Choosing Critical Mention

I would prefer not to bash another service by name, but aI can truly say I have used all of the other services out there and Critical Mention is the best.

Reasons for Switching to Critical Mention

Critical Mention customer service is excellent. Also, my rep will always get back to me when I have a question about the product. To me, that is the great value to this product.

Response from Critical Mention

Replied March 2021

Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!

July 2019

Stacy from Hollywood Branded

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Critical Mention Helps Makes Our Press Even More Newsworthy

Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Pros

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Reasons for Switching to Critical Mention

Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

March 2021

Nile from Unified Fire Authority

Company Size: 501-1,000 employees

Industry: Public Safety

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

March 2021

Solid media monitoring

Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy.

Pros

Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip.

Cons

On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it.

Reasons for Switching to Critical Mention

Wanted more analytics and reporting tools.

Response from Critical Mention

Replied March 2021

Hi Nile, Thank you for sharing your experience using Critical Mention's Earned Media Suite. If you need any help with the platform, please feel free to contact your account manager. We're thrilled you enjoy our reporting features. Thanks again!

May 2021

Jesse from Kin Communications

Company Size: 11-50 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

May 2021

Great for a lot of things, awesome for social media

Pros

The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction.

Cons

Can be a bit clunky at times. There's a feature that allows you to download TV clips but they come with a watermark that can't be removed and they don't come with permission to post on social media.

Response from Critical Mention

Replied May 2021

Hi Jesse, thank you for sharing how Critical Mention allows you to track your earned media mentions and helps influence the content you share with your audiences. We appreciate your feedback!

October 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

5.0

October 2019

Best software I've used for clips

Highly recommend – it's much easier than any other similar software I've used.

Pros

The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

Cons

We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

Reasons for Switching to Critical Mention

Terrible interface

May 2021

Kelsey from Jacobson Rost

Company Size: 11-50 employees

Industry: Public Relations and Communications

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Easy to Use but Misses the Mark at Times

I enjoy the product and have worked with this and competitors before. I would say each has their pros and cons but this has been the most seamless for sharing clips with my clients.

Pros

The link to reporting feature makes it easy for me to share broadcast clips with my agency clients. The site is also visually easy to navigate and know what to do.

Cons

The clip editor time signature seems to be off. The wordplay feature seems to be 5 seconds behind the actual language. Searching regionally also involves lots of drop-down menus and navigation and I feel like that could be easier to use.

Reasons for Switching to Critical Mention

New Agency

Response from Critical Mention

Replied May 2021

Kelsey, thank you for sharing how Critical Mention has helped you easily share clips with your PR agency clients. We appreciate your feedback and are using your response to enhance the Critical Mention experience. Thank you!

May 2021

Rafael from adventhealth

Company Size: 10,000+ employees

Industry: Hospital & Health Care

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

May 2021

generates clear reports

Pros

The product is intuitive and allows me to generate earned media reports extremely fast.

Cons

There are a few earned media hits that aren't picked up by the software.

Response from Critical Mention

Replied May 2021

Rafael, thank you very much for sharing how Critical Mention allows you to quickly track your earned media mentions. Please reach out to your account manager to ensure you're tracking all of your mentions. Thanks again, for the kind review.

July 2018

Sarah from Indiana Restaurant & Lodging Association

Company Size: 2-10 employees

Industry: Hospitality

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2018

Pull all of my media coverage in minutes!

I am able to show my partners how much value we've gotten out of our trade media.

Pros

This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.

Cons

It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.

April 2018

Sarah from The First Tee

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

April 2018

Easy to search

Pros

It was very easy to figure out how to use the software and search for related topic for our organization.

Cons

I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.

April 2018

Marie from Self

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Reporting is quick

Pros

Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.

Cons

It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.