All Bitly Reviews
1-25 of 1,270 Reviews
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Sharilee
Marketing and Advertising, 2 - 10 employees
Used unspecified
OVERALL RATING:
5
Reviewed November 2023
Keep It Short With Bitly.
Qamar
Verified reviewer
Airlines/Aviation, 5,001-10,000 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2021
Bitly is more than a weblink shortener
It's an immense pleasure for me to be a part of Bitly's platform. It's an intelligent tool and takes less time to shorten URLs. I am enjoying its features.
PROSI always got frustrated to send someone a lengthy web link, and then I started using Bitly, which resolve this issue. Just paste your link on Bitly, and get it short. That's what I created using Bitly, but I found so many other cool features available on Bitly. It provides branded links and customization along with custom domain essentials as per the payment plan. Bitly supports companies shine by transforming their relations into authoritative tools for marketers and customer care units. Bitly also provides custom links, which replace 'Bitly' with our selected domain name, making our links constantly familiar across networks. It's a fantastic platform, which is essential for data and analytics for better brand management.
CONSBitly has a free version, but it has minimal features if someone wants to use all its features, comprehensive guidelines are required. Despite this, it works well.
Reasons for switching to Bitly
It provides links to shorten your URLs, instead doing this job directly.
Shaileshkumar
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed April 2022
Trusted and Worthy URL Shortner Software I have seen throughout My life.
Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.
PROSIf you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.
CONSIt has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.
Reason for choosing Bitly
I come to know different sources that Bitly is good for business performance.
Reasons for switching to Bitly
Once my shortened link was not working when I was promoting my high ticket product with paid method.
MIKE
Construction, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
5
Reviewed March 2024
ZERO Customer Service / No Refund after 2-Days of Use
ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying for it. VERY FRUSTRATED. NO Grace Time to evaluate/use.
PROSPractically very useful, everyone I know uses it.
CONSTried to create custom urls - the only way to test it was to upgrade
Heejin
Non-Profit Organization Management, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
2
FUNCTIONALITY
5
Reviewed December 2023
Simple, quick, and easy
Bitly's free plan allows you to shorten a certain number of links per month (I think around 10?) This is sufficient for most people but for organizations or companies who need more links, you would need a paid plan. The paid plans start at $8 which I think is quite reasonable. In the world we live in now, you really can't live without link shorteners and bitly makes it simple to use and easy to track.
CONSFirst, I wish there was an easier way to sort the links you make in your bitly account. I believe there's a way to use tags but when you start having nearly 100 links in your account, having folders would be handy. Secondly, the paid plans of Bitly offer UTM builders, which I've never really been able to figure out. Namely, what's the difference between UTM builders and just making more and more links, especially if 100 are already covered under the smallest plant? This however is just a personal issue as I just don't understand the full potential of UTM builders.
Nathan
Hospital & Health Care, 11-50 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed December 2019
Shorter the better
Excellent software tool. Simple, helpful, and a key tool for any savvy marketer.
PROSWe use bitly in all kinds of contexts. Putting long links in Youtube descriptions, for example, takes up way too much space, so using bitly is perfect--and a better experience for the user. We've also used it in the classroom when teaching and training. We give the students a bitly link on the white-board to go to for key online information or to review the training. Makes things easier for our clients and us!
CONSThe links seem to be case sensitive, which isn't made clear when you set the links up. Be aware of this when you create links people may need to type into their phone/laptop (like links you put on physical marketing materials). People will probably not type in the various capital letters you put in your link and your link may not work. All that said, it's very simple and works. And it's free!--for most of the basic stuff, anyway. Using "bitly" may not always be a great branding option for your link needs--but that's where the paid version will help you create branded links to your heart's content.
Reason for choosing Bitly
Hubspot has a link shortening tool we often use in our social media efforts, but I find bitly faster and easier to use on many occasions when working away from the hubspot platform.
JAZE
Verified reviewer
Architecture & Planning, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed September 2021
Shorten URLs With Bitly, Quickly!
I think I am going to stick to the free plan for future use. It is still viable to use their service but since it's just for part-time affiliate marketing, that Basic paid plan seems like a bit of an overkill for me now.
PROSOn the Bitly dashboard, I can not only monitor the links I've created, but I can actually see how many times a link has been clicked as well as who may have referred my link to get clicks which is great if you're into gathering stats like that.
CONSFrom doing in depth research, it seems as though I am better off buying my own domain for the price I am paying on their Basic plan. I could set up Google Analytics to gain all those reports they give me and still walk away with a bit of a saving to be quite honest. So maybe the subscription fee shouldn't be too high.
Reason for choosing Bitly
Bitly in my opinion is the original URL shrinker so I thought it would be best to test their service out first.
uzuazokaro
Food & Beverages, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed September 2022
My Bitly review
I am very satisfied using Bitly as it has helped me send more links of my product, especially with the campaign management feature
PROSI like the link analytics feature a s it helps me to know how many clicks and saves i am getting
CONSThe low monthly link limits for the free accounts should be increased.
Reason for choosing Bitly
I love the features and the design of the bitly page
Gift Princess
Performing Arts, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Link Shortening Made Easy For Years
I've been using it for years and it's one of the staple link shortener that I use. So far, it has been a good experience.
PROSI can rely on this software/website for my long links that needs shortening and even personalizing. It collects all my links in one place and easily accessible for future references.
CONSThere's not much to dislike and if there is is probably the changing policy and the charges for other features to use.
Reasons for switching to Bitly
It is much shorter in nature for future references.
Kathryn
E-Learning, 1,001-5,000 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2021
Great time saver!
Use to save time with students. It’s easy to display and cuts down on typo mistakes.
PROSIt makes getting my students into websites so much easier! I used to spend so much time trouble shooting mistyped words it would make me really question eve using websites with my students. Now they can get where I want them to be quickly and easily.
CONSNone. It took me too long to discover it. It is easy to use and easy to share the shortened sites.
Reasons for switching to Bitly
My IT dept. made the suggestion we switch. I don’t really know why.
Gary
Information Technology and Services, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed March 2024
Reliable Choice for URL Shortener
Product is easy to set up and use for non-technical people.
CONSI had no major issues with using this service.
Rashaud
Computer Software, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2022
Bitly Reviews
Generally, the investigation are magnificent with bitly and have been an extraordinary ware to me with clients. The main disadvantage is that a portion of the connections you truly need might be taken since it's a particularly famous program. Yet, that might be the place where the paid adaptation of Bitly might prove to be useful. Stars
PROSThe most helpful element that I love about Bitly is that you modify the back portion of the abbreviated URL regardless of whether you are utilizing the free form of Bitly. The portable application of Bitly is extremely simple to utilize as well and exceptionally advantageous to make joins in a hurry. That is something cool about Bitly that a great deal of these URL shorteners need; URL shorteners scarcely have committed versatile applications as Bitly does. Overseeing joins on Bitly and sifting is extremely natural and makes arranging and exploring joins truly adaptable. Bitly has an exceptional adaptation to involve custom spaces for marking, and redirection on Bitly's side is very quick for the abbreviated connections. The following and examination highlight is strong and I generally utilize it as well.
CONSIt was incredibly difficult to have a "exceptional" account in bit.ly. If you had any desire to have a marked short url, (for example, coke.url) you needed to call to a US telephone and converse with an expert so they can sent you a "exceptional proposition". That was a bummer and I lost such countless timings since I needed to make sense of my client that I was "hanging tight for bit.ly to reply" - exceptionally assuming you live abroad. Presently, it appears to be that they changed this. Something else is language: there is just english in the stage. They should have fundamental dialects, like spanish, chinese and brazilian portuguese.
Reason for choosing Bitly
None
Morgan
Maritime, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2022
Could not live without Bitly!
I love bitly! It has been a gamechanger for posting on social media. From keeping my posts clean with the short, custom URL to getting data on how many clicks and where those clicks are coming from is amazing! Also, love the tags features so I can categorize links and easily look to see how they did as a group. Additionally, the recently added UTM tags feature has been great! My web team is so happy now because they are getting better data. The fact that they have a free option makes it a no brainer not to use.
PROSWhat's not to love! The ability to make utm tags, short the URL, customize the back of the URL and get analytics is all amazing! I use each one of those features every single day! What's even better, it is all free!
CONSMy one con would be analytics. Don't get me wrong they are amazing, but it would be nice to see older data. When you click on links that haven't been clicked on recently you cannot see any of their data. You only see blankness for the past month (it gives you the number of clicks, but that is all. No data on when it was clicked, how many clicks from each platform or the locations of people who clicked.) It would be nice to be able to go back to older data so I could better compare.
Christos
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2019
More than a url shortener
The most intuitive URL shortener with deep analytics. A must have for anyone that manages social media accounts.
PROSWe've been using bit.ly since the very first days, when it was just a URL shortener. Since then we've been happy to see it add more features such as deep analytics. We've been using the FREE version for all our clients' social media accounts for the last 4 years.
CONSThe paid versions are a bit expensive. Also, sometimes it can get a bit irritating when the custom URL you want to use has already been taken. You cannot hold on to URLs for later use.
Reason for choosing Bitly
Bit.ly had a much more intuitive interface
Debbie
Health, Wellness and Fitness, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2023
Bitly from a Person who is not techie
Facilitates the sharing of long or complex links in a more user-friendly formatProvides valuable data on link engagement, enabling businesses to measure the effectiveness of their marketing campaignsEnhances brand recognition by allowing for customization of shortened linksIncreases the efficiency of link management for businesses with multiple campaigns or projects.BenefitsDifficulty in managing and organizing PDF files in a centralized and efficient mannerInability to easily convert PDF files to other file formats or extract text from PDFsHigh costs associated with specialized PDF software
PROSI love this product use it all the timeShortens long URLs into a more manageable and shareable formatOffers tracking and analytics for clicks on shortened linksIntegrates with various social media and marketing toolsOffers a free plan with basic features and affordable paid plans with advanced features
CONSSome features require a paid subscriptionLimited customization options for link appearanceCan be blocked by some browsers or security software
Reasons for switching to Bitly
Just wanted to try something different
Jonathan
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2020
It's Become A Way of Life
I use Bitly constantly to shorten and personalize links for branding and aesthetic purposes. It's incredibly easy using their website, or a browser extension. A nice plus is the ability to track link activity, which helps us determine which links are performing well and how our content is flowing though the internet. We constantly suggest using Bitly to our customers and friends, and many of them do once they see how much better links can look.
PROSWhen I first signed up years ago, all I wanted was easy link shortening. Links were becoming ridiculously long and absolutely hideous to share. Now, it's not just shortening, it's "Link Management." That's a much better description of what they do, because you have an analytics suite for your links. We love link-based tracking because we do lots of social media posts both for ourselves and our clients. In hand with Google Analytics, Bitly helps us determine which of our posts is most effective, and helps us tailor our message to our customers much more effectively.
CONSBitly's service is so simple, it's difficult to not like anything. They shorten links and give you analytics. If I had to ask for something, it would be more information about each click, but even that's pushing into privacy and tracking concerns. I think Bitly does a good job of giving you information about your links without being too invasive.
MD Shahporan
Information Technology and Services, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
My only one suggegted website for short any link
It was long time ago when I start my CPA and Affiliate marketing. that time I have to share my affiliate link to everywhere. but I can't share that, because many other sites block me, then I find this bitly. I start short my affiliate link with bitly and that I succeeded in my work. I can't get block any more to share my link. I share this more and more time. from that day I start use bitly. today I also fan of bitly.
PROSI like their link shorten the process. and also there supporting option. when I short my link that link supports all site. so, I easily use my link in many sites. Bitly take short time to short any link. that's also good. there is no website who short very small link like bitly.
CONSThere is nothing to least about it. but if they give us some unique and different link for share that will be good. Some site did not support bitly link, so, that's it. overall bitly is my most favourite site to promote my link.
Anant
Information Technology and Services, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2020
Your go to link shortening service!
Bitly is the best alternative to goo.gl that we have found. We have been using it regularly since over 2 years. I will surely recommend it to everyone. The free plan is mostly enough.
PROSWe used to have goo.gl as our link shortening service, and after its shut down, we moved over to Bitly. - Just put in your link and it will generate a new short link, its that easy. - Link customization! Its one of the best features of this service. - Top notch analytics provided by Bitly, organized and modern clean interface. - You can use your own short domain with Bitly, this is a very unique service that we surely will use in the near future.
CONSThere are a lot of limitations in the free plan. Even the basic plan is a little limiting. The cost is very high at $300 a month, the monthly Premium package is too expensive. There are often glitches here and there.
Tina
Publishing, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed October 2021
Very useful link shortener
I use Bitly both to shorten links and to keep track of the clicks I get. It's an awesome tool. I'm really glad it exists.
PROSIt's super easy to sign up for a free account and start making your long links short. It's also awesome that you can customize the back half of the link so that people have an idea where your short link will lead them to. It's also awesome that it keeps track of the number of clicks your links had, and it also shows from what country the clicks were from. The paid version offers plenty of good features like customizing the first half of the short link or changing the landing page for certain links.
CONSThe customization of the back half of the link is case-sensitive, so if you make a link with a capital letter and then you share with people, say, offline, on printed promotional material, then some people who don't enter the link with the capital letter will not land on your desired landing page. But it's not a big deal. The solution is easy if you keep the links lower case. The number of clicks doesn't show how many clicks were made by the same person. I also wish they had some features that were available as a one-time payment not recurring monthly.
Christine
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed May 2023
Bitly is a requirement in my business. Super simple and great to use.
Bitly has helped me boost the quality of my marketing strategy. It is super amazing.
PROSWhat would I have done if I didn't have the information about Bitly? This smart tool has really helped my business by helping me create simple attractive short links. Since I started using it, customers flow. I would definitely recommend it with a lot of confidence. It is a great tool, especially for small businesses. It will boost you to trust me.
CONSFor the two years have been using Bitly, all I can say is, I have not found anything negative yet. To be honest. I enjoy every bit of it.
roy
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed January 2020
its more than link shortning tool
I have been using bitly almost as long as I have been using social media. Its so easy to use and obviously the best feature is the ability to customize any url with the naming you want.
PROS1. Shortens long ugly urls into short links that can be customised by any name. 2. URL tracking: one you shorten your url and use it on any social media channel or campaign you will be able to track clicks from your users. 3. Its free. Although the in the free plan you cannot customise your url name, you can still use it to shorten your ulrs and track clicks
CONS1. Although you can track analytics, bitly is not the best solution if you are thinking on using it as an analytics tool as it only stores 30 reports for 30 days. 2. Once bitly shortens your url you cannot change link meaning that if you want to change it you will need to create it again.
Varsha
Verified reviewer
Arts and Crafts, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2021
Easy Short URL's & Track Also
The overall experience of bitly is really great to use and share with other people too. In my professional experience on daily basis we have to share many online content and keep records. We prefer to use bitly to create short urls to share and keep it in xls sheet.
PROSI love this tool because it gives amazing facility and services to create short URL's with tracking feature to know how it has been performed and where it has been clicked mostly.
CONSI don't like the Limitation in free version or a price of starter pack - the price could be a bit less for startups. So we can also avail the other great features like branded links, branded link redirects.
Reasons for switching to Bitly
Google dosen't provide tracking feature, and also sometime got stuck when crawl some data in URL posting.
Fabrice
Verified reviewer
Arts and Crafts, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2022
One of the best url shortener
I use this application for click analysis but also the creation of QR code. This application allows a quick start thanks to its simplicity, its use allowed me to save time which is not negligible because this application although it is not automated in all its functionalities allows me this saving of time thanks to its statistics.
PROSBitly is an excellent url shortener, at the beginning it was very limited but since then we can customize its links. The click analysis on the short link generated is well done and this is very practical for communication campaigns on various networks. Bitly is a staple these days.
CONSThe free version is sorely lacking in features. And the paid version offers a lot of features but the cost is expensive.
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
4
Reviewed March 2021
Finally they implemented a easy way to have custom URLs
Bit.ly is easy to use. That's it. Shortening URLs in a fast, straightforward way.
CONSIt was very very hard to have a "premium" account in bit.ly. If you wanted to have a branded short url (such as coke.url) you had to call to a US phone and talk to a analyst so they can sent you a "special offer". That was a bummer and I lost so many timings because I had to explain my client that I was "waiting for bit.ly to answer" - specially if you live abroad. Now, it seems that they changed this. Another thing is language: there is only english in the platform. It would be great if they have main languages, such as spanish, chinese and brazilian portuguese.
Reasons for switching to Bitly
Goo.gl was ended.
Anonymous
201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2023
Fantastic tool to shortrn the links used in Social Media or other third party posts
Super amazing and quick onboard is really commendable and it's free. Will Short URL in seconds and the use it on social media post or other website where it is count limit. Additionally, one can get the insights about clicks, device and much more. It's really helpful for me as a digital marketer.
PROSEasy to use, just paste the long URL and one can get the short URL to use in post where one have character limit like social media channels or third party websites. We used daily in our SEO Link building tasks via custom domains and it is easy to track as well.
CONSThere is nothing I dislike till now its very easy to use just paste and get the short URL in seconds. Amazing !!